GoSquared vs ActiveCampaign vs Outgrow vs CleverTap Comparison
GoSquared
Starting at $29 /Month
- Large Enterprises
- Medium Business
GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead of managing separate subscriptio…
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
CleverTap
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…
ActiveCampaign leads on user satisfaction with a 4.7-star rating across 1,826 reviews.
GoSquared vs ActiveCampaign vs Outgrow vs CleverTap — at a glance
| Feature | GoSquared | ActiveCampaign | Outgrow | CleverTap |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.7 / 5 | 4.9 / 5 | 4.7 / 5 |
| Reviews | 67 | 1,826 | 377 | 260 |
| Starting price | $29 /Month | $15 /Month | Contact for pricing | Contact for pricing |
| Free trial | No | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | CRM Software | Marketing Automation Software | Marketing Automation Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | GDPR | SOC 2, HIPAA, GDPR | GDPR | — |
| Data residency | Global | Global | Global | — |
Key differences between GoSquared and ActiveCampaign
- Pricing: GoSquared starts at $29 /Month, while ActiveCampaign starts at $15 /Month.
- Free trial: ActiveCampaign offers a free trial; GoSquared does not.
- Target audience: GoSquared is built for Large Enterprises and Medium Business, while ActiveCampaign targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: ActiveCampaign scores higher with a 4.7-star average.
- Deployment: GoSquared supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac; ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare GoSquared vs ActiveCampaign vs Outgrow vs CleverTap — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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GoSquared, ActiveCampaign, Outgrow vs CleverTap: Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Large Enterprises, Medium Business, Small Business
GoSquared typically suits Large Enterprises and Medium Business. ActiveCampaign tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead ... Read More about GoSquared | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap |
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SpotScoreWhat's this? ↗ | 8.7/10 | 9.8/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 50 to 500 employees | 10-500 employeesSmall to medium businesses | Small BusinessMedium Business | 100 to 1,000 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Real-Time Analytics: GoSquared provides real-time insights into user behavior, letting managers make informed decisions quickly. You can track visitors as they work through your site, identifying trends and improving user experiences on-the-fly.
- Customer Engagement Tools: With built-in live chat and messaging features, GoSquared lets teams engage with customers directly. This means you can address inquiries instantly, improving customer satisfaction and building stronger relationships.
- Comprehensive Dashboard: The intuitive dashboard consolidates key metrics in one place, making it easy for administrators to monitor performance at a glance. You’ll appreciate how quickly you can access critical data without sifting through multiple reports.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- Personalized Customer Engagement: CleverTap lets your marketing team create experiences designed for each user, so communication feels relevant and timely, which drives higher engagement and loyalty.
- Analytics and Insights: CleverTap's advanced analytics capabilities provide actionable insights into user behavior, letting you make data-driven decisions that improve your strategies and overall performance.
- Easy Integration: CleverTap integrates smoothly with platforms you already use. You can unify your marketing efforts quickly without disrupting existing systems.
Best fit
- 50 to 500 employees
- Martech, SaaS, eCommerce, Digital Marketing, and Analytics
- roles such as Marketing Managers, Product Managers, Data Analysts, and Customer Success Managers
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 100 to 1,000 employees
- Martech, Fintech, eCommerce, SaaS, and Retail
- often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts
Reasons buyers look elsewhere
- Users may seek alternatives to GoSquared if they find its pricing model not aligning with their budget, especially for startups or small businesses that require cost-effective analytics solutions without compromising on essential features.
- Some users might prefer alternatives that offer more advanced features like AI-driven insights or predictive analytics, which can provide deeper data analysis and enhance decision-making processes beyond what GoSquared offers.
- Businesses looking for seamless integration with other tools or platforms may explore alternatives that provide better compatibility with their existing software ecosystem, ensuring a smoother workflow and data transfer.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
- Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
- Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
- Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.
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How do GoSquared, ActiveCampaign, Outgrow and CleverTap Compare on Features?
Total Features | 28 Features | 30 Features | 19 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare GoSquared, ActiveCampaign, Outgrow and CleverTap on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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GoSquared, ActiveCampaign, Outgrow vs CleverTap: Other Details
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Get help choosing | Get help choosing |
GoSquared, ActiveCampaign, Outgrow vs CleverTap Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
GoSquared vs ActiveCampaign vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 67 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 296 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
GoSquared, ActiveCampaign, Outgrow and CleverTap Customers
Customers |  Contentstudio  Pharmaseal  Proply |  Platinum Skin Care  MOM  Heather Read Photography |  Github  Codepen  VOD | No Customers information available. |
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Media and Screenshots
Screenshots |  3 Screenshots |  7 Screenshots |
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Videos |  3 Videos |  2 Videos |
Alternatives to GoSquared, ActiveCampaign, Outgrow, CleverTap
Alternatives |
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Related Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, GoSquared or ActiveCampaign?
- ActiveCampaign edges out the other on user ratings (4.7 vs 4.5). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do GoSquared and ActiveCampaign offer a free trial?
- ActiveCampaign offers a free trial. GoSquared does not.
- What is the starting price of GoSquared vs ActiveCampaign?
- GoSquared starts at $29 /Month. ActiveCampaign starts at $15 /Month.
- What are the top alternatives to GoSquared?
- Top alternatives to GoSquared include Bigin by Zoho CRM, Creatio CRM, Zoho CRM Plus, eWay-CRM, Zendesk Sell.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Drip, Pardot.