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Gong vs Refract Comparison

Last updated:

Gong

4.6(9,516 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Gong is a powerful software designed to assist businesses with managing their remote sales teams and deals. Its Revenue Intelligence technology helps users identify which deals are genuine, monitor customer interactions…

Refract

4.5(397 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Introducing Refract, the ultimate solution for capturing and analyzing every conversation within your sales team. Our product helps you review, coach, and share the most valuable moments from your sales calls. With Refra…

Gong leads on user satisfaction with a 4.6-star rating across 9,516 reviews.

Gong vs Refract — at a glance

FeatureGongRefract
Rating4.6 / 54.5 / 5
Reviews9,516397
Starting priceContact for pricingContact for pricing
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryConversation Intelligence SoftwareConversation Intelligence Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
API
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2, GDPR
Data residencyGlobalUS

Key differences between Gong and Refract

  • User satisfaction: Gong scores higher with a 4.6-star average.
  • Deployment: Gong supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Refract supports SaaS/Web/Cloud.

Gong vs Refract — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Conversation Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Gong - Conversation Intelligence Software
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Talk to an expert
Refract - Conversation Intelligence Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Gong

Best for tech sales teams needing advanced deal and call analytics.

Choose if
  • You manage remote or distributed sales teams requiring performance coaching.
  • Your enterprise relies on accurate revenue forecasting and deal health insights.
  • You want to replicate behaviors of top-performing sales representatives.
Consider alternatives if
  • You are a startup or small sales team with limited budget.
  • You need highly customizable dashboards and reports for niche workflows.

Refract

AI-powered conversation intelligence for sales coaching and performance improvement.

Choose if
  • You need AI-driven transcription and sentiment analysis to understand sales calls deeply.
  • Your sales managers and coaches require real-time feedback to enhance team performance.
  • You want seamless CRM integration for automatic call data logging and analysis.
Consider alternatives if
  • Your team requires built-in scheduling or calendar management features within the platform.
  • You need internal chat, messaging, or document and training management capabilities.

Gong: Best for tech sales teams needing advanced deal and call analytics. Refract: AI-powered conversation intelligence for sales coaching and performance improvement.

Description

Gong is a powerful software designed to assist businesses with managing their remote sales teams and deals. Its Revenue Intelligence technology helps users identify which deals are genuine, ... Read More about Gong

Introducing Refract, the ultimate solution for capturing and analyzing every conversation within your sales team. Our product helps you review, coach, and share the most valuable moments ... Read More about Refract

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

Best Company Size

51-500 employees500+ employees
Medium BusinessLarge Enterprises
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Get pricing help

Software Demo

Demo

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How do Gong and Refract Compare on Features?

Total Features

14 Features

8 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Gong and Refract on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Other Details

      Organization Types supported

      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals
      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Gong User Reviews & Rating Comparison

      User Ratings

      4.5

      (based on 397 reviews)

      Rating Distribution

      2554

      294

      23

      1

      5

      0

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users highly value Gong's impact on sales forecasting accuracy and team coaching, though some find the platform complex and costly for smaller teams.

      What buyers like

      • Forecasting accuracy
      • Call analytics and coaching
      • Revenue intelligence insights

      Common complaints

      • Learning curve
      • Cost

      Buyer sentiment

      Users appreciate Refract's AI-driven insights and CRM integrations but note limitations in scheduling and internal communication features.

      What buyers like

      • AI transcription and sentiment analysis
      • Real-time coaching feedback
      • CRM integration

      Common complaints

      • Lack of scheduling/calendar management
      • Absence of internal messaging and document management

      Pros and Cons

      • Accurate deal health insights improving forecasting

      • In-depth call recording and analysis for performance coaching

      • Identification and replication of top-performing rep behaviors

      • Steep learning curve for users new to sales intelligence

      • Dashboards and reports may lack flexibility for niche workflows

      • AI-driven transcription, sentiment analysis, and keyword spotting for deep customer interaction insights

      • Real-time feedback and coaching suggestions to improve sales performance

      • Seamless integration with popular CRMs like Salesforce, HubSpot, and Pipedrive

      • Lacks built-in scheduling, reservation, or calendar management features

      • No internal chat or messaging capabilities within the platform

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Shopify

      Shopify

      Dropbox

      Dropbox

      ADP

      ADP

      Zoopla

      Zoopla

      Siemens

      Siemens

      VMware

      VMware

      Media and Screenshots

      Screenshots

      Accounts

      3 Screenshots

      Refract

      2 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      1 Videos

      Top Alternatives to Gong and Refract in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Gong or Refract?
      Gong edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Gong and Refract offer a free trial?
      Neither Gong nor Refract currently lists a free trial.
      What is the starting price of Gong vs Refract?
      Gong starts at Contact for pricing. Refract starts at Contact for pricing.
      What are the top alternatives to Gong?
      Top alternatives to Gong include SalesLoft, Conversica, ZoomInfo, Refract, VoiceLab.
      What are the top alternatives to Refract?
      Top alternatives to Refract include q&ai Technologies, RepsMate, VoiceLab, Convlo, Chorus.

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