FullStory vs Groupmail vs Campaigner vs Moosend Comparison
FullStory
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page whe…
Groupmail
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in touch with customers. Use GroupMai…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
FullStory leads on user satisfaction with a 4.7-star rating across 255 reviews.
FullStory vs Groupmail vs Campaigner vs Moosend — at a glance
| Feature | FullStory | Groupmail | Campaigner | Moosend |
|---|---|---|---|---|
| Rating | 4.7 / 5 | 4.4 / 5 | 5.0 / 5 | 4.3 / 5 |
| Reviews | 255 | 14 | 2 | 416 |
| Starting price | Contact for pricing | Contact for pricing | $14 /month | Contact for pricing |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Heat Map Software | Email Marketing Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | — | 7+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Installed - Windows, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — | Available | Available |
| Support modes | Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | — | GDPR | GDPR |
| Data residency | US | Global | US | US |
Key differences between FullStory and Groupmail
- User satisfaction: FullStory scores higher with a 4.7-star average.
- Deployment: FullStory supports SaaS/Web/Cloud; Groupmail supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
Compare FullStory vs Groupmail vs Campaigner vs Moosend — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for detailed session replay and user behavior analytics in medium businesses.
- You need comprehensive session replays combined with heatmaps for deep user journey insights.
- Your team values quick, easy setup with intuitive dashboards for fast data sharing.
- You want real-time feedback and alerts to proactively improve user experience.
- Your organization requires extensive third-party app integrations beyond FullStory’s limited marketplace.
- Your team lacks dedicated support or training resources to manage the initially steep learning curve.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
FullStory typically suits Large Enterprises and Medium Business. Groupmail tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights ... Read More about FullStory | GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in ... Read More about Groupmail | Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend |
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SpotScoreWhat's this? ↗ | 9.6/10 | 8.3/10 | 8.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 50 to 500 employeesMedium Business | — | 50 to 500 employees | 1 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- User Insights: With FullStory, managers can understand user behavior through session replay and heatmaps. You'll see how customers interact with your site, allowing you to make informed decisions that improve their experience.
- Simplified Troubleshooting: Administrators can quickly identify and resolve issues by replaying user sessions with FullStory. No more guessing games—get direct visibility into problems as they happen, letting your team fix bugs faster and improve site performance.
- Data-Driven Design Improvements: Executives can use FullStory's analytics to identify trends and patterns in user interactions. This insight helps you prioritize design changes that directly impact engagement and conversion rates, ultimately driving revenue growth.
No key benefits available yet.
- Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
- Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit
- 50 to 500 employees
- SaaS, e-commerce, digital marketing, fintech, and consulting
- Typical users hold roles such as Product Managers, UX Designers, Customer Experience Managers, and Marketing Analysts
No best-fit guidance available yet.
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Reasons buyers look elsewhere
- Pricing starts at $99/month — startups and small teams under 10 employees often switch to Hotjar ($39/month) or Crazy Egg ($49/month) for basic session recording
- Onboarding requires 2–3 weeks of configuration; teams preferring immediate setup choose Hotjar or Microsoft Clarity (free)
- HIPAA and SOC 2 compliance gaps push healthcare and fintech teams to Contentsquare or Tealeaf
No alternatives guidance available yet.
- Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
- Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
Software Demo
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How do FullStory, Groupmail, Campaigner and Moosend Compare on Features?
Total Features | 10 Features | 19 Features | 20 Features | 22 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare FullStory, Groupmail, Campaigner and Moosend on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🌐 Global |
FullStory vs Groupmail vs Campaigner User Reviews & Rating Comparison
User Ratings | 4.4 (based on 14 reviews) | 4.3 (based on 416 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise FullStory for its powerful analytics, ease of setup, and valuable session replay features, though some find the feature set initially overwhelming and desire more integrations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 14 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers | No Customers information available. | No Customers information available. |  LG  The UPS Store  CLARINS | No Customers information available. |
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Media and Screenshots
Screenshots |  5 Screenshots |  1 Screenshots |
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Videos |  3 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, FullStory or Groupmail?
- FullStory edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do FullStory and Groupmail offer a free trial?
- Yes, both FullStory and Groupmail offer a free trial.
- What is the starting price of FullStory vs Groupmail?
- FullStory starts at Contact for pricing. Groupmail starts at Contact for pricing.
- What are the top alternatives to FullStory?
- Top alternatives to FullStory include VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange, Hotjar.
- What are the top alternatives to Groupmail?
- Top alternatives to Groupmail include Campaigner, Moosend, SMTP, Polymail, Elastic Email.