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Last updated:

9.6

SpotScore

FullStory - Heat Map Software

FullStory Pricing Plans & Top Alternatives in 2026

Track every move, understand your users.

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User Ratings

Trusted by 2M+ software buyers annually.

Main Features

  • Chat Integration
  • Custom Targeting
  • Filtered Results
  • Form Testing

Pricing

  • FullStory offers custom pricing plan

  • Free Trial available

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FullStory Pricing

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"Provides detailed analytics and metrics for understanding user behavior effectively."

Free Trial

✓ Available

Try it free →

Starting Price

Custom pricing

Free Plan

✓ Free forever

Pricing Model

Free TrialFreemiumQuotation Based

No credit card required · Cancel anytime · Free trial included

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FullStory Pricing Plans Explained

Free trial

Individuals & small teams
  • User Trends

  • Event Funnels

  • Heatmaps

  • Dev Tools

  • Co-browsing

  • Frustration Signals

  • Dashboards

  • Session Replay

Show more +

Enterprise

Growing teams (10–50 people)
  • Conversions

  • Data Export

  • Journeys

  • Segment Alerts

  • SAML Single Sign-on

  • Watched Elements, and

  • All features of FullStory Business

  • Features of Business plan, plus

Show more +

Free Forever

Large teams & enterprises

Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? FullStory supports data import to get you set up quickly.

Talk to Sales →

Pricing sourced from FullStory's official website as of May 2026. For the latest pricing, visit their website.

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  • Real pricing — no sales pressure
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Why buyers keep looking beyond FullStory

  • Pricing starts at $99/month — startups and small teams under 10 employees often switch to Hotjar ($39/month) or Crazy Egg ($49/month) for basic session recording

  • Onboarding requires 2–3 weeks of configuration; teams preferring immediate setup choose Hotjar or Microsoft Clarity (free)

  • HIPAA and SOC 2 compliance gaps push healthcare and fintech teams to Contentsquare or Tealeaf

  • Product teams needing heatmaps or form analytics as primary features gravitate toward Hotjar or Crazy Egg instead

  • Integration with Segment, Amplitude, or Mixpanel requires custom API work — competitors like Heap offer native connectors

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Yes, FullStory offers a free trial — no credit card required. You can test core features before committing to a paid plan. Start your free trial →

FullStory offers Free Trial, Freemium, Quotation Based pricing. View all FullStory pricing plans →

The starting price is not disclosed by FullStory. You can visit FullStory pricing page to get the latest pricing.

Yes, FullStory offers a free plan (Freemium) so you can start using core features at no cost. Paid plans unlock advanced functionality.

Annual billing discounts vary by plan. Visit FullStory's pricing page to compare monthly vs annual rates.

Most SaaS products including FullStory allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check FullStory's terms or contact their support team for details.

FullStory offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features. See all plans to find the best fit.

Help & Contact

FullStory Support Options

Customer ServiceOnline
LocationAtlanta, Georgia

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].