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EZ Texting vs SMS-iT vs CometChat Comparison

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EZ Texting

4.2(1,401 reviews)

Starting at $20 /month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know how much credit is needed for t…

SMS-iT

4.9(3 reviews)

Starting at $20

  • Free Trial
  • Large Enterprises
  • Medium Business

Introducing SMS-iT, a cutting-edge messaging platform that combines intelligence for personalized lead generation. Easily increase traffic, subscribers, and profits while streamlining your workflow with our 2-Way omnicha…

CometChat

4.5(204 reviews)

Starting at $149 /Month

  • Large Enterprises
  • Medium Business

CometChat is a cloud communication platform designed for small to medium businesses. CometChat offers users the ability to engage in voice, text messaging and data transfers amongst co-workers using mobile phones, desk t…

SMS-iT leads on user satisfaction with a 4.9-star rating across 3 reviews.

EZ Texting vs SMS-iT vs CometChat — at a glance

FeatureEZ TextingSMS-iTCometChat
Rating4.2 / 54.9 / 54.5 / 5
Reviews1,4013204
Starting price$20 /month$20$149 /Month
Free trial Yes Yes No
Free version No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategorySMS Marketing SoftwareCloud Communication PlatformsCloud Communication Platforms
Integrations8+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, HIPAA, GDPR
Data residencyUSUSGlobal

Key differences between EZ Texting and SMS-iT

  • Pricing: EZ Texting starts at $20 /month, while SMS-iT starts at $20.
  • Target audience: EZ Texting is built for Individuals and Freelancers / Consultants, while SMS-iT targets Large Enterprises and Medium Business.
  • User satisfaction: SMS-iT scores higher with a 4.9-star average.
  • Deployment: EZ Texting supports SaaS/Web/Cloud; SMS-iT supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare EZ Texting vs SMS-iT vs CometChat — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most SMS Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

EZ Texting - SMS Marketing Software
Talk to an expert
Talk to an expert
SMS-iT - Cloud Communication Platforms
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

EZ Texting

Best for SMBs needing simple, compliant SMS marketing with easy setup.

Choose if
  • You are a small to mid-sized business seeking straightforward bulk SMS campaigns.
  • You need built-in compliance tools to manage opt-in/opt-out and TCPA adherence.
  • You want good integration options with CRMs and marketing tools via Zapier and APIs.
Consider alternatives if
  • Your team requires deep API customization and developer-heavy SMS workflows.
  • You need advanced automation and highly flexible SMS campaign capabilities.

SMS-iT

Best for personalized lead generation with omnichannel messaging and extensive integrations.

Choose if
  • You need intelligent, personalized messaging to boost lead generation campaigns.
  • Your team requires 2-Way omnichannel communication for marketing, sales, or support.
  • You want seamless connectivity with over 4000 apps via Zapier and a robust API.
Consider alternatives if
  • Your company lacks mobile marketing needs or focus on SMS communication.
  • You require complex, enterprise-grade communication workflows with high scalability.

CometChat

Best for simple, cross-platform communication in small to medium businesses.

Choose if
  • You need a straightforward, easy-to-use communication tool for teams under 1000 employees.
  • Your business requires unified voice, text, and data messaging across mobile and desktop devices.
  • You want a sleek interface that supports remote workforce and internal collaboration seamlessly.
Consider alternatives if
  • Your organization demands extensive customization and advanced integration capabilities.
  • You require on-premise deployment or fully transparent, predictable pricing models.

EZ Texting: Best for SMBs needing simple, compliant SMS marketing with easy setup. SMS-iT: Best for personalized lead generation with omnichannel messaging and extensive integrations.

Description

EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know ... Read More about EZ Texting

Introducing SMS-iT, a cutting-edge messaging platform that combines intelligence for personalized lead generation. Easily increase traffic, subscribers, and profits while streamlining your ... Read More about SMS-iT

CometChat is a cloud communication platform designed for small to medium businesses. CometChat offers users the ability to engage in voice, text messaging and data transfers amongst ... Read More about CometChat

Entry Level Pricing

  • Starts from $20 , yearly
  • Starts from $20
  • Starts from $149

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.9

(3)

Best Company Size

1-50 employees51-500 employees
1-50 employees51-500 employees
11-500 employees501-1000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

EZ Texting

  • Broad integration and automation options: Through native connectors, APIs, and automation platforms like Zapier and Make, EzTexting connects with CRMs, marketing tools, and support systems. These integrations allow teams to trigger texts from form submissions, CRM updates, or customer actions, reducing manual work and keeping communication timely and relevant.
  • Versatile use cases across industries: EzTexting supports promotions, reminders, alerts, internal communications, and customer engagement across many sectors. Retailers use it for offers, nonprofits for fundraising, schools for notifications, and service businesses for appointment reminders. This flexibility allows teams to adapt SMS messaging to different goals without switching platforms.
  • Strong compliance and consent management: EzTexting includes built-in tools for opt-in collection, opt-out handling, and compliance with SMS regulations like TCPA. These safeguards reduce legal risk and help organizations run campaigns responsibly. For businesses new to SMS marketing, this compliance-first approach simplifies setup and ensures messaging practices align with industry standards.

SMS-iT

No key benefits available yet.

Best fit

Best fit

EZ Texting

  • 201–500
  • Marketing & Advertising, Retail, E-commerce, Nonprofits, Education, Healthcare, Real Estate, Hospitality, Professional Services
  • Marketing Manager, Digital Marketing Manager, CRM Manager, Communications Manager, Growth Marketer, Small Business Owner, Operations Manager

SMS-iT

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

EZ Texting

  • EzTexting’s reporting covers delivery, engagement, and campaign performance, but data-driven teams may want deeper attribution, cohort analysis, or revenue-level insights tied to conversions. Platforms with advanced analytics dashboards or native BI integrations can better support these needs.
  • Organizations with customers across multiple countries may need extensive global SMS coverage, localized sender IDs, and country-specific compliance support. Some alternatives provide stronger international routing, pricing flexibility, and delivery optimization for global campaigns.
  • Engineering-led teams may prefer SMS platforms with more granular APIs, webhooks, and customization control. EzTexting offers APIs, but companies building highly customized messaging workflows or embedding SMS deeply into proprietary products often opt for developer-centric tools.

SMS-iT

No alternatives guidance available yet.

CometChat

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do EZ Texting, SMS-iT and CometChat Compare on Features?

Total Features

8 Features

0 Features

0 Features

Unique Features

No unique features

No features

No features

Get Quote
Get Quote

Compare EZ Texting, SMS-iT and CometChat on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $20 , yearly
        • $20
        • $149

        Pricing Plans

        • Launch

          $25

          /month

          • Local Textable Number

          • Includes 500 monthly credits

          • Bundled Credit Discounts Available at Checkout

          Show more +

        • Boost

          $75

          /month

          • Local High-Volume Number

          • Includes 500 monthly credits

          • Bundled Credit Discounts Available at Checkout

          Show more +

        • Scale

          $125

          /month

          • Local High-Volume; High-Speed Number

          • Includes 500 monthly credits

          • Bundled Credit Discounts Available at Checkout

          Show more +

        • Browse all pricing plans
        • Decentralized

          • Unlimited Credits

          • 51+ Smart Features

          • Unlimited Users

          Show more +

        • Cloud

          • 500 to Unlimited credits

          • 51+ Smart Features

          • Unlimited Users

          Show more +

        • Pay As You Go

          • 100 to 1111 Credits

          • 51+ Smart Features

          • Unlimited Users

          Show more +

        • Not Available

        Pricing Page

        EZ Texting pricing
        SMS-iT pricing
        CometChat pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Mobile - iOS
        • Mobile - Android
        • Browser Based (Cloud)
        • Installed - Mac
        • Installed - Windows
        • Mobile - iOS
        • Mobile - Android
        • Browser Based (Cloud)
        • Installed - Mac
        • Installed - Windows
        • Mobile - iOS
        • Mobile - Android
        • Browser Based (Cloud)
        • Installed - Mac
        • Installed - Windows

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        Single Sign-On (SSO)

        Multi-Factor Auth (MFA)

        Data Encryption

        ✓ Yes

        Audit Logs

        Data Residency

        🇺🇸 US
        🇺🇸 US

        EZ Texting vs SMS-iT User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        532

        158

        40

        18

        33

        5

        0

        0

        0

        0

        96

        7

        0

        0

        15

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate EZ Texting for its ease of use, strong compliance features, and reliable SMS delivery, though some desire more advanced automation and customization.

        What buyers like

        • Ease of use
        • Compliance and consent management
        • Integration capabilities

        Common complaints

        • Limited automation features
        • Lack of deep customization

        Buyer sentiment

        Users appreciate SMS-iT's intelligent personalization and integration capabilities but note limited pricing transparency and few reviews.

        What buyers like

        • Personalized messaging
        • Integration with multiple apps
        • Ease of use

        Common complaints

        • Pricing opacity
        • Limited user feedback

        Buyer sentiment

        Users generally appreciate CometChat's ease of use and cross-platform capabilities but note concerns about pricing transparency and limited advanced features.

        What buyers like

        • Ease of use
        • Cross-platform support
        • Clean user interface

        Common complaints

        • Pricing transparency
        • Limited advanced features

        Pros and Cons

        • Scales well for SMBs with growing contact lists and campaigns

        • Good integration coverage via Zapier, APIs, and native connectors

        • Strong compliance controls including opt-in/opt-out and TCPA support

        • Limited advanced automation compared to API-first or enterprise platforms

        • Fewer customization options than developer-focused tools like Twilio

        • Personalized lead generation through intelligent messaging

        • 2-Way omnichannel communication capabilities

        • Seamless integration with over 4000 apps via Zapier and robust API

        • Limited publicly available pricing information

        • Small number of user reviews limits insight into long-term reliability

        • Sleek and simple user interface

        • Supports voice, text messaging, and data transfers

        • Cross-platform compatibility (mobile and desktop)

        • Limited information on advanced features and integrations

        • Pricing details are not fully transparent

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Southwest

        Southwest

        YMCA

        YMCA

        JetBlue

        JetBlue

        Amazon

        Amazon

        Wish

        Wish

        ebay

        ebay

        No Customers information available.

        Media and Screenshots

        Videos

        video-0

        4 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, EZ Texting or SMS-iT?
        SMS-iT edges out the other on user ratings (4.9 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do EZ Texting and SMS-iT offer a free trial?
        Yes, both EZ Texting and SMS-iT offer a free trial.
        What is the starting price of EZ Texting vs SMS-iT?
        EZ Texting starts at $20 /month. SMS-iT starts at $20.
        What are the top alternatives to EZ Texting?
        Top alternatives to EZ Texting include SlickText, ExpertTexting, TextToHire, MOBtexting, SimpleTexting.
        What are the top alternatives to SMS-iT?
        Top alternatives to SMS-iT include CometChat, Sendchamp, Zipwhip, MessageBird, IMIconnect.

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