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Drip vs Close vs MailChimp vs Campaigner Comparison

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Drip

4.4(450 reviews)

Starting at $39 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people…

Close

4.6(220 reviews)

Starting at $9 /user/month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams operating remotely. For tech-savvy…

MailChimp

3.9(27,427 reviews)

Starting at $4.23 /month

  • Freelancers / Consultants
  • Large Enterprises

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…

Campaigner

3.0(595 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…

Close leads on user satisfaction with a 4.6-star rating across 220 reviews.

Drip vs Close vs MailChimp vs Campaigner — at a glance

FeatureDripCloseMailChimpCampaigner
Rating4.4 / 54.6 / 53.9 / 53.0 / 5
Reviews45022027,427595
Starting price$39 /Month$9 /user/month$4.23 /month$14 /month
Free trial Yes Yes No Yes
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Freelancers / Consultants, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareCRM SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations1+ apps7+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online24/7 (Live rep), Business Hours, Online24/7 (Live rep), Online
CertificationsSOC 2, GDPRSOC 2, GDPRGDPR
Data residencyUSUSGlobalUS

Key differences between Drip and Close

  • Pricing: Drip starts at $39 /Month, while Close starts at $9 /user/month.
  • Target audience: Drip is built for Freelancers / Consultants and Large Enterprises, while Close targets Individuals and Freelancers / Consultants.
  • User satisfaction: Close scores higher with a 4.6-star average.
  • Deployment: Drip supports SaaS/Web/Cloud; Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Drip vs Close vs MailChimp vs Campaigner — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Drip - Marketing Automation Software
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Close - CRM Software
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MailChimp
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Biggest differences

Start here before you go deeper into features.

Drip

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Close

Best for

Individuals, Freelancers / Consultants, Medium Business

MailChimp

Best for small to mid-sized teams needing easy, automated email marketing.

Choose if
  • You want a user-friendly platform accessible to non-technical marketers.
  • You need robust automation for personalized email sequences and customer journeys.
  • You prioritize strong inbox deliverability and compliance features.
Consider alternatives if
  • Your organization requires advanced BI-level analytics and deep reporting.
  • You depend heavily on extensive native third-party app integrations.

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Drip typically suits Freelancers / Consultants and Large Enterprises. Close tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives ... Read More about Drip

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams ... Read More about Close

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner

Entry Level Pricing

  • Starts from $39
  • Starts from $9 , yearly
  • Starts from $4.23 , monthly
  • Starts from $14 , monthly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.8/10

8.6/10

9.5/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

5–100 employees
1-50 employees51-500 employees
50 to 500 employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Drip

No key benefits available yet.

Close

  • All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
  • Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
  • Transparent Collaboration with Coaching Tools: The single timeline view ensures complete team visibility on lead activities, and the built-in call coaching enables sales leaders to mentor and improve team performance directly within the platform.

MailChimp

  • User-Friendly Interface: MailChimp’s intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. You’ll find that even those without a marketing background can navigate the platform with confidence.
  • Automation Capabilities: With robust automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, enhancing engagement and conversion rates.
  • Comprehensive Analytics: MailChimp provides detailed reporting tools that allow you to track open rates, click-through rates, and overall campaign performance. By leveraging these insights, you can make data-driven decisions to refine your marketing strategy.

Campaigner

  • Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
  • Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.
Best fit

Best fit

Drip

No best-fit guidance available yet.

Close

  • 5–100 employees
  • SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
  • Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers

MailChimp

  • 1-500 employees
  • Marketing, E-commerce, Nonprofit, SaaS, Retail
  • Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
Watchouts

Reasons buyers look elsewhere

Drip

No alternatives guidance available yet.

Close

  • Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
  • While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
  • Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.

MailChimp

  • Users may find MailChimp's pricing model limiting, especially for small businesses or startups with tight budgets. Alternatives often offer more flexible pricing structures that better suit varying business sizes and needs.
  • Some users may require more advanced automation features or a more intuitive user interface, prompting them to explore options that provide enhanced functionality and ease of use for their marketing campaigns.
  • Businesses looking for improved integration with other tools and platforms might seek alternatives that offer better compatibility with their existing software ecosystem, ensuring a smoother workflow and data management.

Campaigner

  • Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
  • Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
  • The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.

Software Demo

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Step 1 of 4

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How do Drip, Close, MailChimp and Campaigner Compare on Features?

Total Features

31 Features

15 Features

27 Features

20 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Compare Drip, Close, MailChimp and Campaigner on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $39
          • $9 , yearly
          • $4.23 , monthly
          • $14 , monthly

          Pricing Plans

          • Not Available
          • Solo

            $19

            /user/month

            • Everything in Essential but:

            • Limited to 1 user

            • Limited to 10k leads

          • Essentials

            $49

            /user/month

            • Unlimited contacts & leads

            • Multiple pipelines

            • Advanced lead & activity filters

            Show more +

          • Growth

            $109

            /user/month

            • Everything in Essentials plus:

            • Automated workflows

            • Power Dialer

            Show more +

          • Browse all pricing plans
          • Premium

            $126.38

            /month

            • Unlimited audiences

            • Multivariate testing

            • Advanced segmentation & behavior scoring

            Show more +

          • Standard Plan

            $6.32

            /month

            • Behavior-based automations

            • Custom audience insights

            • Retargeting ads

            Show more +

          • Essentials

            $4.23

            /month

            • Up to 3 audiences

            • Remove Mailchimp branding

            • A/B testing

            Show more +

          • Browse all pricing plans
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          Pricing Page

          Drip pricing
          Close pricing
          MailChimp pricing
          Campaigner pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US
          🌐 Global

          Drip vs Close vs MailChimp User Reviews & Rating Comparison

          User Ratings

          3.9

          (based on 27427 reviews)

          3

          (based on 595 reviews)

          Rating Distribution

          195

          66

          5

          4

          3

          569

          22

          1

          2

          1

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is positive across 273 reviews, with strong overall satisfaction.

          What buyers like

          • User-friendly interface
          • Comprehensive automation features
          • Customizable outreach

          Common complaints

          • Limited integrations
          • Higher pricing tiers
          • Steeper learning curve

          Buyer sentiment

          Buyer sentiment is very strong across 595 reviews, with consistently positive feedback.

          What buyers like

          • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.
          • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.
          • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

          Common complaints

          • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.
          • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.
          • Occasional technical glitches like software crashes and dialer issues with integrations such as JustCall.

          Buyer sentiment

          Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity.

          What buyers like

          • Ease of use
          • Automation capabilities
          • Deliverability and compliance

          Common complaints

          • Limited analytics depth
          • Dated interface design

          Buyer sentiment

          Buyer sentiment is mixed across 595 reviews, so it is worth reviewing the tradeoffs closely.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Pros and Cons

          • Highly customizable outreach options for targeted marketing.

          • Real-time analytics provide insights into campaign performance.

          • User-friendly interface simplifies the automation process.

          • May require time to fully utilize advanced features.

          • Pricing can escalate with additional features.

          • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.

          • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.

          • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

          • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.

          • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.

          • User-friendly interface accessible to non-technical users

          • Robust automation features enabling personalized email sequences

          • Strong inbox deliverability and list compliance capabilities

          • Analytics lack depth compared to standalone reporting tools

          • Some interface elements feel dated and less intuitive

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          SomniShop

          SomniShop

          Lumin

          Lumin

          Comento

          Comento

          Toggl

          Toggl

          Bench

          Bench

          Freightview

          Freightview

          No Customers information available.

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          Media and Screenshots

          Screenshots

          Qualified lead

          7 Screenshots

          All Leads

          12 Screenshots

          App Engagement

          3 Screenshots

          Videos

          video-0

          5 Videos

          video-0

          1 Videos

          video-0

          4 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Drip or Close?
          Close edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Drip and Close offer a free trial?
          Yes, both Drip and Close offer a free trial.
          What is the starting price of Drip vs Close?
          Drip starts at $39 /Month. Close starts at $9 /user/month.
          What are the top alternatives to Drip?
          Top alternatives to Drip include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
          What are the top alternatives to Close?
          Top alternatives to Close include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.

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