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Close vs SMTP vs SendX vs Campaigner Comparison

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Close

4.6(220 reviews)

Starting at $9 /user/month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams operating remotely. For tech-savvy…

SMTP

3.9(16 reviews)

Starting at Contact for pricing

  • Individuals
  • Freelancers / Consultants

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and components that have been opti…

SendX

4.7(66 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

SendX is email marketing software designed for small and medium businesses to achieve success in email marketing.  It includes all the tools you need to create and manage appealing, engaging and effective email marketing…

Campaigner

3.0(595 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…

Close leads on user satisfaction with a 4.6-star rating across 220 reviews.

Close vs SMTP vs SendX vs Campaigner — at a glance

FeatureCloseSMTPSendXCampaigner
Rating4.6 / 53.9 / 54.7 / 53.0 / 5
Reviews2201666595
Starting price$9 /user/monthContact for pricingContact for pricing$14 /month
Free trial Yes No Yes Yes
Free version No No No No
Best forIndividuals, Freelancers / Consultants, Medium BusinessIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryCRM SoftwareTransactional Email SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations1+ apps7+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, Online24/7 (Live rep), Online
CertificationsSOC 2, GDPRGDPRGDPR
Data residencyUSUSUSUS

Key differences between Close and SMTP

  • Pricing: Close starts at $9 /user/month. SMTP pricing is not publicly listed.
  • Free trial: Close offers a free trial; SMTP does not.
  • User satisfaction: Close scores higher with a 4.6-star average.
  • Deployment: Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SMTP supports SaaS/Web/Cloud.

Compare Close vs SMTP vs SendX vs Campaigner — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Close - CRM Software
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Biggest differences

Start here before you go deeper into features.

Close

Best for

Individuals, Freelancers / Consultants, Medium Business

SMTP

Best for

Individuals, Freelancers / Consultants, Large Enterprises

SendX

Best for

Large Enterprises, Medium Business, Small Business

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Close typically suits Individuals and Freelancers / Consultants. SMTP tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams ... Read More about Close

SMTP was built to solve the challenges of sending email from devices behind restrictive firewalls or communicating directly with a server over SMTP. It features multiple design elements and ... Read More about SMTP

SendX is email marketing software designed for small and medium businesses to achieve success in email marketing.  It includes all the tools you need to create and manage appealing, ... Read More about SendX

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner

Entry Level Pricing

  • Starts from $9 , yearly
  • Not Available
  • Not Available
  • Starts from $14 , monthly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.6/10

7.2/10

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

3.9

(16)

4.7

(66)

Best Company Size

5–100 employees
50 to 500 employees
50 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Close

  • All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
  • Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
  • Transparent Collaboration with Coaching Tools: The single timeline view ensures complete team visibility on lead activities, and the built-in call coaching enables sales leaders to mentor and improve team performance directly within the platform.

SMTP

  • Reliable Email Delivery: With SMTP, you can ensure that your emails reach their intended recipients without fail. I’ve seen firsthand how businesses benefit from reduced bounce rates and enhanced communication efficiency.
  • Scalability: Whether you’re sending a few emails or millions, SMTP scales effortlessly to accommodate your growing needs. This flexibility has proven invaluable for companies looking to expand their outreach without worrying about technical limitations.
  • Security Features: Implementing SMTP protocols enhances the security of your email communications. I recommend leveraging its built-in encryption methods to safeguard sensitive information and instill confidence in your stakeholders.

SendX

No key benefits available yet.

Campaigner

  • Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
  • Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.
Best fit

Best fit

Close

  • 5–100 employees
  • SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
  • Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers

SMTP

  • 50 to 500 employees
  • Martech, Fintech, SaaS, E-commerce, and Digital Marketing
  • Marketing Managers, IT Administrators, Email Marketing Specialists, Sales Executives, and Customer Success Managers

SendX

No best-fit guidance available yet.

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
Watchouts

Reasons buyers look elsewhere

Close

  • Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
  • While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
  • Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.

SMTP

  • Users may seek alternatives to SMTP due to deliverability issues, as emails can often be marked as spam or face filtering challenges, impacting communication effectiveness and business operations.
  • Security concerns are a common reason for exploring alternatives; SMTP lacks advanced encryption and authentication measures, making it vulnerable to interception and unauthorized access.
  • The increasing need for real-time communication drives users towards alternatives that offer instant messaging or collaboration features, which are not supported by traditional SMTP protocols.

SendX

No alternatives guidance available yet.

Campaigner

  • Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
  • Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
  • The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.

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How do Close, SMTP, SendX and Campaigner Compare on Features?

Total Features

15 Features

5 Features

32 Features

20 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Close, SMTP, SendX and Campaigner on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $9 , yearly
          • Not Available
          • Not Available
          • $14 , monthly

          Pricing Plans

          • Solo

            $19

            /user/month

            • Everything in Essential but:

            • Limited to 1 user

            • Limited to 10k leads

          • Essentials

            $49

            /user/month

            • Unlimited contacts & leads

            • Multiple pipelines

            • Advanced lead & activity filters

            Show more +

          • Growth

            $109

            /user/month

            • Everything in Essentials plus:

            • Automated workflows

            • Power Dialer

            Show more +

          • Browse all pricing plans
          • Not Available
          • Not Available
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          Pricing Page

          Close pricing
          SMTP pricing
          SendX pricing
          Campaigner pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US
          🇺🇸 US

          Close vs SMTP vs SendX User Reviews & Rating Comparison

          User Ratings

          4.7

          (based on 66 reviews)

          3

          (based on 595 reviews)

          Rating Distribution

          569

          22

          1

          2

          1

          7

          3

          0

          0

          1

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 595 reviews, with consistently positive feedback.

          What buyers like

          • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.
          • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.
          • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

          Common complaints

          • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.
          • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.
          • Occasional technical glitches like software crashes and dialer issues with integrations such as JustCall.

          Buyer sentiment

          Buyer sentiment is mixed to positive across 11 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Reliable service with good deliverability and tracking, ensuring email marketing success.
          • Fast and helpful customer service that resolves issues and improves results promptly.
          • Easy to use and set up, providing analytics for list management.

          Common complaints

          • Long wait times for overseas customer support.
          • Pricing may be less competitive compared to other options in the market.
          • Some challenges with integration and setup for newcomers.

          Buyer sentiment

          Buyer sentiment is very strong across 66 reviews, with consistently positive feedback.

          What buyers like

          • Flexible design options
          • User-friendly interface
          • Comprehensive campaign management

          Common complaints

          • Limited advanced automation
          • Basic analytics
          • Less known in the market

          Buyer sentiment

          Buyer sentiment is mixed across 595 reviews, so it is worth reviewing the tradeoffs closely.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Pros and Cons

          • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.

          • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.

          • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

          • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.

          • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.

          • Reliable service with good deliverability and tracking, ensuring email marketing success.

          • Fast and helpful customer service that resolves issues and improves results promptly.

          • Easy to use and set up, providing analytics for list management.

          • Long wait times for overseas customer support.

          • Pricing may be less competitive compared to other options in the market.

          • SendX offers a highly flexible design interface, allowing users to create customized emails easily.

          • The platform's affordability makes it accessible for smaller businesses.

          • Comprehensive campaign management tools help streamline the email marketing process.

          • Advanced automation features may be limited.

          • Analytics tools may not provide in-depth insights.

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Toggl

          Toggl

          Bench

          Bench

          Freightview

          Freightview

          No Customers information available.

          No Customers information available.

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          Media and Screenshots

          Screenshots

          All Leads

          12 Screenshots

          No screenshots available.

          New Contacts

          3 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          1 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Close or SMTP?
          Close edges out the other on user ratings (4.6 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Close and SMTP offer a free trial?
          Close offers a free trial. SMTP does not.
          What is the starting price of Close vs SMTP?
          Close starts at $9 /user/month. SMTP starts at Contact for pricing.
          What are the top alternatives to Close?
          Top alternatives to Close include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.
          What are the top alternatives to SMTP?
          Top alternatives to SMTP include Campaigner, Moosend, GreenArrow Engine, MailerSend, Netcore Email API.

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