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CleverTap vs HubSpot CRM vs Bigin by Zoho CRM Comparison

Last updated:

CleverTap

4.5(229 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…

HubSpot CRM

4.3(3,493 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

CleverTap leads on user satisfaction with a 4.5-star rating across 229 reviews.

CleverTap vs HubSpot CRM vs Bigin by Zoho CRM — at a glance

FeatureCleverTapHubSpot CRMBigin by Zoho CRM
Rating4.5 / 54.3 / 54.6 / 5
Reviews2293,493294
Starting priceContact for pricing$45 /Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Large EnterprisesSmall Business
CategoryMobile Analytics SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001
Data residencyUSGlobal

Key differences between CleverTap and HubSpot CRM

  • Pricing: HubSpot CRM starts at $45 /Month. CleverTap pricing is not publicly listed.
  • Target audience: CleverTap is built for Large Enterprises and Medium Business, while HubSpot CRM targets Individuals and Freelancers / Consultants.
  • User satisfaction: CleverTap scores higher with a 4.5-star average.
  • Deployment: CleverTap supports SaaS/Web/Cloud; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare CleverTap vs HubSpot CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Mobile Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

CleverTap - Mobile Analytics Software
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Talk to an expert
HubSpot CRM - CRM Software
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Talk to an expert

Free PDF comparison

Download this CleverTap vs HubSpot CRM vs Bigin by Zoho CRM comparison

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Biggest differences

Start here before you go deeper into features.

CleverTap

Best for

Large Enterprises, Medium Business, Small Business

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Bigin by Zoho CRM

Best for

Small Business

CleverTap typically suits Large Enterprises and Medium Business. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Not Available
  • Starts from $45 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

SpotScore

What's this? ↗

9.8/10

9.1/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.35

(3493)

4.57

(294)

Best Company Size

100 to 1,000 employees
1-1,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

CleverTap

  • Personalized Customer Engagement: CleverTap lets your marketing team create experiences designed for each user, so communication feels relevant and timely, which drives higher engagement and loyalty.
  • Analytics and Insights: CleverTap's advanced analytics capabilities provide actionable insights into user behavior, letting you make data-driven decisions that improve your strategies and overall performance.
  • Easy Integration: CleverTap integrates smoothly with platforms you already use. You can unify your marketing efforts quickly without disrupting existing systems.

HubSpot CRM

  • Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
  • User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
  • Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.
Best fit

Best fit

CleverTap

  • 100 to 1,000 employees
  • Martech, Fintech, eCommerce, SaaS, and Retail
  • often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

CleverTap

  • Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
  • Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
  • Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.

HubSpot CRM

  • Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
  • Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
  • Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

Software Demo

Demo

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Step 1 of 4

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How do CleverTap, HubSpot CRM and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

38 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Get Quote

Compare CleverTap, HubSpot CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $45 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Free Tools

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Marketing Hub Starter

          • Includes 1,000 marketing contacts

          • Sales Hub Starter Includes 2 paid users

          Show more +

        • Professional

          • Includes features of Starter plan, plus

          • Marketing Hub Professional

          • Includes 2,000 marketing contacts

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        CleverTap pricing
        HubSpot CRM pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✓ Yes

        GDPR

        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US

        CleverTap vs HubSpot CRM User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        256

        38

        2

        0

        0

        2130

        684

        84

        40

        234

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 296 reviews, with consistently positive feedback.

        What buyers like

        • Campaign setup is straightforward, with clear analytics and reports.
        • AI supports personalized and targeted communication, including push notifications and email marketing.
        • Product management analytics interface gives a user-centric view of behavior data.

        Common complaints

        • Limited marketplace for additional apps and connectors, restricting advanced functionality.
        • The depth of features and customizations can be overwhelming for newcomers without proper guidance.

        Buyer sentiment

        Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction.

        What buyers like

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
        • Integrates with Google Suite and offers open APIs for tracking and productivity.
        • Contact and task management interface is accessible to non-technical users.

        Common complaints

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
        • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • User-friendly platform for setting up campaigns, with intuitive analytics and reports.

        • Effective use of AI for personalized and targeted communication, including push notifications and email marketing.

        • Empowering user-centric product management with a comprehensive analytics interface.

        • Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

        • The richness of features and customizations can be overwhelming for newcomers without proper support.

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used CleverTap, HubSpot CRM, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        No Customers information available.

        Classpass

        Classpass

        Avison Young

        Avison Young

        Crunch Fitness

        Crunch Fitness

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        screenshots

        8 Screenshots

        HubSpot CRM

        13 Screenshots

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, CleverTap or HubSpot CRM?
        CleverTap edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do CleverTap and HubSpot CRM offer a free trial?
        Yes, both CleverTap and HubSpot CRM offer a free trial.
        What is the starting price of CleverTap vs HubSpot CRM?
        CleverTap starts at Contact for pricing. HubSpot CRM starts at $45 /Month.
        What are the top alternatives to CleverTap?
        Top alternatives to CleverTap include WebEngage, MoEngage, Mixpanel, Adjust, Amplitude.
        What are the top alternatives to HubSpot CRM?
        Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.