CB Insights vs Supermetrics Comparison
CB Insights
Starting at Contact for pricing
- Large Enterprises
CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…
Supermetrics
Starting at $69 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…
CB Insights leads on user satisfaction with a 4.6-star rating across 11 reviews.
CB Insights vs Supermetrics — at a glance
| Feature | CB Insights | Supermetrics |
|---|---|---|
| Rating | 4.6 / 5 | 4.4 / 5 |
| Reviews | 11 | 642 |
| Starting price | Contact for pricing | $69 /User/Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Analytics Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Installed - Windows, Installed - Mac |
| API | — | Available |
| Support modes | Online | Business Hours, Online |
| Certifications | — | SOC 2 |
| Data residency | Global | Global |
Key differences between CB Insights and Supermetrics
- Pricing: Supermetrics starts at $69 /User/Month. CB Insights pricing is not publicly listed.
- Free trial: Supermetrics offers a free trial; CB Insights does not.
- User satisfaction: CB Insights scores higher with a 4.6-star average.
- Deployment: CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
CB Insights vs Supermetrics — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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CB Insights vs Supermetrics: Biggest differences
Start here before you go deeper into features.
Large Enterprises
Large Enterprises, Medium Business, Small Business
CB Insights typically suits Large Enterprises. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights | Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics |
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Entry Level Pricing |
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User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do CB Insights and Supermetrics Compare on Features?
Total Features | 5 Features | 4 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare CB Insights and Supermetrics on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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CB Insights vs Supermetrics: Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
CB Insights vs Supermetrics Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
Data Residency | 🌐 Global | 🌐 Global |
CB Insights User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 21 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 711 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
CB Insights and Supermetrics Customers
Customers |  CISCO  Salesforce  ADP | No Customers information available. |
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Media and Screenshots
Screenshots |  2 Screenshots |  8 Screenshots |
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Videos |  3 Videos |  5 Videos |
Top Alternatives to CB Insights and Supermetrics in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, CB Insights or Supermetrics?
- CB Insights edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do CB Insights and Supermetrics offer a free trial?
- Supermetrics offers a free trial. CB Insights does not.
- What is the starting price of CB Insights vs Supermetrics?
- CB Insights starts at Contact for pricing. Supermetrics starts at $69 /User/Month.
- What are the top alternatives to CB Insights?
- Top alternatives to CB Insights include Pathmatics, Bitclu, Trackier, Funnel.io, Improvado.
- What are the top alternatives to Supermetrics?
- Top alternatives to Supermetrics include GAannotations, Trackier, Hawke AI, Funnel, TapAnalytics.