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CB Insights vs Funnel Comparison

Last updated:

CB Insights

4.1(29 reviews)

Starting at Contact for pricing

  • Large Enterprises

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…

Funnel

4.3(86 reviews)

Starting at $399 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integ…

Funnel leads on user satisfaction with a 4.3-star rating across 86 reviews.

CB Insights vs Funnel — at a glance

FeatureCB InsightsFunnel
Rating4.1 / 54.3 / 5
Reviews2986
Starting priceContact for pricing$399 /Month
Free trial No Yes
Free version No No
Best forLarge EnterprisesLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailable
Support modesOnlineBusiness Hours, Online
CertificationsSOC 2, GDPR
Data residencyGlobalGlobal

Key differences between CB Insights and Funnel

  • Pricing: Funnel starts at $399 /Month. CB Insights pricing is not publicly listed.
  • Free trial: Funnel offers a free trial; CB Insights does not.
  • User satisfaction: Funnel scores higher with a 4.3-star average.
  • Deployment: CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Funnel supports SaaS/Web/Cloud.

CB Insights vs Funnel — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

CB Insights - Marketing Analytics Software
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Funnel - Marketing Analytics Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

CB Insights

Best for

Large Enterprises

Funnel

Best for

Large Enterprises, Medium Business, Small Business

CB Insights typically suits Large Enterprises. Funnel tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated ... Read More about Funnel

Entry Level Pricing

  • Not Available
  • Starts from $399

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.1

(29)

4.3

(86)
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do CB Insights and Funnel Compare on Features?

Total Features

5 Features

5 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare CB Insights and Funnel on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $399

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      CB Insights pricing
      Funnel pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      CB Insights User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      20

      0

      0

      1

      0

      69

      31

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 21 reviews, with strong overall satisfaction.

      What buyers like

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.
      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.
      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      Common complaints

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
      • Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options.

      Buyer sentiment

      Buyer sentiment is positive across 100 reviews, with strong overall satisfaction.

      What buyers like

      • Automated data collection
      • Real-time insights
      • Over 500 integrations

      Common complaints

      • Can be overwhelming for beginners
      • Integration setup may take time
      • Limited customization options

      Pros and Cons

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.

      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.

      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.

      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.

      • Comprehensive integration options

      • Real-time insights enhance decision-making

      • User-friendly design for quick adoption

      • Initial setup may be complex

      • Overwhelming for users new to analytics

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used CB Insights or Funnel? Tell buyers what actually differs.

      List of Customers

      Customers

      CISCO

      CISCO

      Salesforce

      Salesforce

      ADP

      ADP

      Trivago

      Trivago

      Sas

      Sas

      Pipedrive

      Pipedrive

      Media and Screenshots

      Screenshots

      Mosaic

      2 Screenshots

      Funnel - Automated Data Collection

      4 Screenshots

      Videos

      video-0

      3 Videos

      video-0

      2 Videos

      Top Alternatives to CB Insights and Funnel in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, CB Insights or Funnel?
      Funnel edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do CB Insights and Funnel offer a free trial?
      Funnel offers a free trial. CB Insights does not.
      What is the starting price of CB Insights vs Funnel?
      CB Insights starts at Contact for pricing. Funnel starts at $399 /Month.
      What are the top alternatives to CB Insights?
      Top alternatives to CB Insights include SalesIntel, InsideView, Intricately, Statsbot, Panintelligence.
      What are the top alternatives to Funnel?
      Top alternatives to Funnel include LiveReport.io, Import.io, DashThis, Metric.ai, BRIDGEi2i.