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Apollo.io vs Zapier Comparison

Last updated:

Apollo.io

5.0(1,958 reviews)

Starting at $0 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…

Zapier

4.5(533 reviews)

Starting at $19.99 /Month

  • Large Enterprises
  • Medium Business

Zapier is an integration platform that lets non-technical operations and marketing teams connect over 6,000 web apps through pre-built automation workflows without writing code. It eliminates manual data transfer between…

Apollo.io leads on user satisfaction with a 5.0-star rating across 1,958 reviews.

Apollo.io vs Zapier — at a glance

FeatureApollo.ioZapier
Rating5.0 / 54.5 / 5
Reviews1,958533
Starting price$0 /user/month$19.99 /Month
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Engagement SoftwareiPaaS Software
Integrations9+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR
Data residencyUSGlobal

Key differences between Apollo.io and Zapier

  • Pricing: Apollo.io starts at $0 /user/month, while Zapier starts at $19.99 /Month.
  • Free trial: Apollo.io offers a free trial; Zapier does not.
  • User satisfaction: Apollo.io scores higher with a 5.0-star average.
  • Deployment: Apollo.io supports SaaS/Web/Cloud; Zapier supports SaaS/Web/Cloud.

Apollo.io vs Zapier — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Apollo.io - Sales Engagement Software
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Zapier - iPaaS Software
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Talk to an expert

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Apollo.io vs Zapier: Biggest differences

Start here before you go deeper into features.

Apollo.io

Best for sales teams needing accurate contact data and integrated sales intelligence.

Choose if
  • You require highly accurate and reliable contact information for outreach.
  • Your sales team benefits from strong CRM integrations for pipeline visibility.
  • You want comprehensive sales intelligence combining data, analytics, and automation.
Consider alternatives if
  • Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
  • You are a new user without dedicated onboarding support who may struggle with complexity.

Zapier

Best for

Large Enterprises, Medium Business, Small Business

Apollo.io typically suits Large Enterprises and Medium Business. Zapier tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io

Zapier is an integration platform that lets non-technical operations and marketing teams connect over 6,000 web apps through pre-built automation workflows without writing code. It ... Read More about Zapier

Entry Level Pricing

  • Starts from $0 , monthly
  • Starts from $19.99 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.6/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.97

(1958)

4.55

(533)

Best Company Size

10-50 employees51-5,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Apollo.io

  • Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
  • Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
  • Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.

Zapier

No key benefits available yet.

Best fit

Best fit

Apollo.io

  • 10–5,000+ employees
  • SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
  • Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales

Zapier

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Apollo.io

  • Lacks workflow customization — teams with complex sales processes or unique CRM setups typically switch to Pipedrive or HubSpot
  • No built-in email deliverability monitoring — high-volume outbound teams often add Lemlist or Instantly for reputation management and warm-up controls
  • Limited database coverage in specific regions and industries — teams targeting localized markets or niche verticals often use Hunter.io or RocketReach instead

Zapier

No alternatives guidance available yet.

Software Demo

Demo

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How do Apollo.io and Zapier Compare on Features?

Total Features

13 Features

5 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Apollo.io and Zapier on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $0 , monthly
      • $19.99 , Billed Yearly

      Pricing Plans

      • Free

        $0

        /user/month

        • AI Assistant

        • AI Research

        • 2 Sequences

        Show more +

      • Basic

        $59

        /month

        • AI Assistant

        • AI Research & AI Lead Scoring

        • Unlimited Sequences

        Show more +

      • Professional

        $99

        /user/month

        • AI Assistant

        • AI Research & AI Lead Scoring

        • Unlimited Sequences & A/Z Testing

        Show more +

      • Browse all pricing plans
      • Free

        • Anyone can automate their work. Start with the basics.

        • 5 Zaps

        • 15 min Update Time

        Show more +

      • Starter

        • $19.99USDper month, billed annually

        • $ 29.99 USD month-to-month

        • 20 Zaps

        Show more +

      • Professional

        • $49 USD per month, billed annually

        • $ 73.50 USD month-to-month

        • Unlimited Zaps

        Show more +

      • Browse all pricing plans

      Pricing Page

      Apollo.io pricing
      Zapier pricing

      Apollo.io vs Zapier: Other Details

      Organization Types supported

      • Small Business
      • Medium Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Small Business
      • Medium Business
      • Large Enterprises
      • Individuals
      • Freelancers

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Apollo.io vs Zapier Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Apollo.io User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      2193

      0

      0

      0

      17

      477

      55

      8

      7

      29

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options.

      What buyers like

      • Ease of use
      • Data accuracy
      • CRM integration

      Common complaints

      • Complexity for new users
      • Limited marketplace integrations

      Buyer sentiment

      Buyer sentiment is very strong across 576 reviews, with consistently positive feedback.

      What buyers like

      • Easy app integration
      • User-friendly interface
      • Wide app compatibility

      Common complaints

      • Limited customization options
      • Pricing can add up
      • Not suitable for complex workflows

      Pros and Cons

      • Accurate and reliable contact data including emails and phone numbers

      • User-friendly interface with efficient search filters for lead discovery

      • Strong CRM integrations enabling seamless data alignment and pipeline visibility

      • Steep learning curve for newcomers due to feature richness without sufficient support

      • Limited marketplace for additional apps and connectors restricting advanced customization

      • Highly intuitive for non-technical users

      • Supports a vast range of applications

      • Quick setup and deployment

      • May require premium plans for advanced features

      • Limited support for complex integrations

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Apollo.io or Zapier? Tell buyers what actually differs.

      Integrations

      Integration with other apps

      No Integration information available.

      Apollo.io and Zapier Customers

      Customers

      EY

      EY

      Colliers International

      Colliers International

      GoDaddy

      GoDaddy

      No Customers information available.

      Media and Screenshots

      Screenshots

      Apollo.io screenshot

      3 Screenshots

      Zapier screenshot

      5 Screenshots

      Videos

      No videos available.

      video-0

      2 Videos

      Top Alternatives to Apollo.io and Zapier in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Apollo.io or Zapier?
      Apollo.io edges out the other on user ratings (5.0 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Apollo.io and Zapier offer a free trial?
      Apollo.io offers a free trial. Zapier does not.
      What is the starting price of Apollo.io vs Zapier?
      Apollo.io starts at $0 /user/month. Zapier starts at $19.99 /Month.
      What are the top alternatives to Apollo.io?
      Top alternatives to Apollo.io include AroundDeal, ZoomInfo Engage, SalesLoft, Reply, Outreach.
      What are the top alternatives to Zapier?
      Top alternatives to Zapier include Tray.io, n8n.io, Azure Logic Apps, Adeptia Connect, IBM App Connect.