Apollo.io vs MakeDeal Comparison
Apollo.io
Starting at $0 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…
MakeDeal
Starting at Contact for pricing
- Free Trial
- Individuals
- Large Enterprises
MakeDeal is a clever personalisation tool, designed to make outreach easy and fast. It optimises, enhances and automates your approach and outreach process, so you can concentrate on engaging customers, building trust an…
Apollo.io leads on user satisfaction with a 2.8-star rating across 5,090 reviews.
Apollo.io vs MakeDeal — at a glance
| Feature | Apollo.io | MakeDeal |
|---|---|---|
| Rating | 2.8 / 5 | — |
| Reviews | 5,090 | — |
| Starting price | $0 /user/month | Contact for pricing |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Large Enterprises, Medium Business |
| Category | Sales Engagement Software | Personalization Software |
| Integrations | 9+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | — |
| Data residency | US | US |
Key differences between Apollo.io and MakeDeal
- Pricing: Apollo.io starts at $0 /user/month. MakeDeal pricing is not publicly listed.
- Target audience: Apollo.io is built for Large Enterprises and Medium Business, while MakeDeal targets Individuals and Large Enterprises.
- Deployment: Apollo.io supports SaaS/Web/Cloud; MakeDeal supports SaaS/Web/Cloud.
Apollo.io vs MakeDeal — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Free PDF comparison
Download this Apollo.io vs MakeDeal comparison
Get the full side-by-side as a PDF — these picks plus the top Sales Engagement Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
Biggest differences
Start here before you go deeper into features.
Best for sales teams needing accurate contact data and integrated sales intelligence.
- You require highly accurate and reliable contact information for outreach.
- Your sales team benefits from strong CRM integrations for pipeline visibility.
- You want comprehensive sales intelligence combining data, analytics, and automation.
- Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
- You are a new user without dedicated onboarding support who may struggle with complexity.
Individuals, Large Enterprises, Medium Business
Apollo.io typically suits Large Enterprises and Medium Business. MakeDeal tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io | MakeDeal is a clever personalisation tool, designed to make outreach easy and fast. It optimises, enhances and automates your approach and outreach process, so you can concentrate on ... Read More about MakeDeal |
|---|---|---|
Entry Level Pricing |
|
|
Free Trial Availability | ||
Spotsaas ScoreWhat's this? ↗ | 9.6/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 10-50 employees51-5,000+ employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
- Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
- Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.
No key benefits available yet.
Best fit
- 10–5,000+ employees
- SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
- Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Apollo.io follows a structured outreach and workflow model. Teams with highly customized sales processes, unique CRM setups, or complex automation requirements may prefer alternatives that allow deeper workflow customization or more flexible sequence logic.
- Certain users seek alternatives due to concerns around email deliverability controls, sending limits, or inbox warm-up options. Tools with built-in deliverability monitoring or stricter reputation management features may feel more suitable for high-volume outbound teams.
- While Apollo.io offers a large database, some users prefer alternatives that provide stronger coverage in specific regions, industries, or niche markets. Teams targeting localized markets or specialized verticals may find other platforms better aligned with their prospecting needs.
No alternatives guidance available yet.
Software Demo
Demo |  MakeDeal has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Apollo.io and MakeDeal Compare on Features?
Total Features | 13 Features | 5 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Apollo.io and MakeDeal on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Starting From |
|
|
Pricing Plans |
|
|
Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Apollo.io User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |
|---|---|---|
Rating Distribution | No reviews available for this product | |
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options. What buyers like
Common complaints
| What buyers like
Common complaints
|
Pros and Cons |
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
|---|
List of Customers
Customers |  EY  Colliers International  GoDaddy | No Customers information available. |
|---|
Media and Screenshots
Screenshots |  3 Screenshots | No screenshots available. |
|---|
Top Alternatives to Apollo.io and MakeDeal in 2026
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Personalization Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Apollo.io or MakeDeal?
- Apollo.io edges out the other on user ratings (2.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Apollo.io and MakeDeal offer a free trial?
- Yes, both Apollo.io and MakeDeal offer a free trial.
- What is the starting price of Apollo.io vs MakeDeal?
- Apollo.io starts at $0 /user/month. MakeDeal starts at Contact for pricing.
- What are the top alternatives to Apollo.io?
- Top alternatives to Apollo.io include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, Adapt Engage.
- What are the top alternatives to MakeDeal?
- Top alternatives to MakeDeal include OutreachPlus, Yesware, Use Outreach, SalesIntelligent, Sales Booster by Leadspicker.