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Adjust vs Smartech vs Outgrow vs ActiveCampaign Comparison

Last updated:

Adjust

4.3(78 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution tracks millions of devices for thou…

Smartech

4.5(2 reviews)

Starting at $999 /Month

  • Free Trial
  • Medium Business
  • Small Business

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to…

Outgrow

4.7(567 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…

ActiveCampaign

4.5(12,031 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…

Smartech leads on user satisfaction with a 4.5-star rating across 2 reviews.

Adjust vs Smartech vs Outgrow vs ActiveCampaign — at a glance

FeatureAdjustSmartechOutgrowActiveCampaign
Rating4.3 / 54.5 / 54.7 / 54.5 / 5
Reviews78256712,031
Starting priceContact for pricing$999 /MonthContact for pricing$29 /User/Month
Free trial No Yes Yes Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessMedium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryMobile Analytics SoftwareMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRGDPRGDPRSOC 2, HIPAA, GDPR
Data residencyGlobalGlobalGlobalGlobal

Key differences between Adjust and Smartech

  • Pricing: Smartech starts at $999 /Month. Adjust pricing is not publicly listed.
  • Free trial: Smartech offers a free trial; Adjust does not.
  • Target audience: Adjust is built for Large Enterprises and Medium Business, while Smartech targets Medium Business and Small Business.
  • User satisfaction: Smartech scores higher with a 4.5-star average.
  • Deployment: Adjust supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Smartech supports SaaS/Web/Cloud.

Compare Adjust vs Smartech vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Mobile Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Adjust - Mobile Analytics Software
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Talk to an expert
Smartech - Marketing Automation Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Adjust

Best for mobile app user analytics and marketing attribution with strong privacy compliance.

Choose if
  • You need robust, detailed mobile app user analytics and growth tracking.
  • Your team requires adaptable analytics that comply with evolving data privacy laws.
  • You want strong customer support including training and quick technical assistance.
Consider alternatives if
  • You are a small business without dedicated analytics resources or expertise.
  • You prefer simple, out-of-the-box dashboards without complex setup or customization.

Smartech

Best for

Medium Business, Small Business

Outgrow

Best for creating interactive lead generation content with easy marketing automation.

Choose if
  • You need to build quizzes, calculators, or surveys without coding skills.
  • Your focus is on lead generation and customer engagement campaigns.
  • You want a user-friendly platform with versatile customizable templates.
Consider alternatives if
  • Your company requires extensive third-party app integrations and marketplace options.
  • You need complex, enterprise-level automation workflows beyond simple streamlined setups.

ActiveCampaign

Best for SMBs needing powerful, flexible marketing automation with integrated CRM.

Choose if
  • You want robust automation workflows with a visual builder for complex campaigns.
  • You need strong segmentation and targeting for personalized marketing efforts.
  • You value responsive, knowledgeable customer support to help navigate the platform.
Consider alternatives if
  • You require highly advanced, flexible email design customization beyond platform limits.
  • You prefer very simple, minimal automation tools with little to no learning curve.

Adjust typically suits Large Enterprises and Medium Business. Smartech tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution ... Read More about Adjust

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, ... Read More about Smartech

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign

Entry Level Pricing

  • Not Available
  • Starts from $999
  • Not Available
  • Starts from $29

Free Trial Availability

  • No free trial
  • Free Trial available

Spotsaas Score

What's this? ↗

8.9/10

8.2/10

9.0/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.3

(78)

4.5

(2)

Best Company Size

Medium BusinessLarge Enterprises
Small BusinessMedium Business
10-500 employeesSmall to medium businesses
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Adjust

No key benefits available yet.

Outgrow

No key benefits available yet.

ActiveCampaign

  • Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
  • Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
  • Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit

Best fit

Adjust

No best-fit guidance available yet.

Smartech

No best-fit guidance available yet.

Outgrow

No best-fit guidance available yet.

ActiveCampaign

  • 10 to 500 employees
  • Martech, SaaS, E-commerce, Consulting, and Nonprofits
  • Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Adjust

No alternatives guidance available yet.

Smartech

No alternatives guidance available yet.

Outgrow

No alternatives guidance available yet.

ActiveCampaign

  • Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
  • Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
  • Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Adjust, Smartech, Outgrow and ActiveCampaign Compare on Features?

Total Features

6 Features

30 Features

19 Features

30 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Adjust, Smartech, Outgrow and ActiveCampaign on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $999
          • Not Available
          • $29

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Adjust pricing
          Smartech pricing
          Outgrow pricingActiveCampaign pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          Data Residency

          🌐 Global
          🌐 Global

          Adjust vs Smartech vs Outgrow User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          47

          4

          3

          0

          0

          16

          4

          0

          0

          0

          351

          18

          5

          2

          2

          1535

          287

          32

          12

          21

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights robust analytics, strong support, and privacy compliance, tempered by concerns over complexity and dashboard limitations.

          What buyers like

          • Robust reporting and analytics
          • Customer support and training
          • Privacy compliance and transparency

          Common complaints

          • Complex setup and manual tracking
          • Outdated dashboard design

          Buyer sentiment

          Buyer sentiment is very strong across 20 reviews, with consistently positive feedback.

          What buyers like

          • Improves email deliverability and open rates with effective inbox placement and bulk email handling.
          • Multi-channel marketing capabilities, including email, SMS, push notifications, and web messaging, enhancing user engagement.
          • User-friendly application with intuitive UI and customization features for campaign management, reducing manual effort.

          Common complaints

          • Some features, like drag-and-drop functionality and automation workflows, need better optimization for ease of use.
          • Limited social media marketing capabilities, with requests for more features in this area.
          • Slow implementation of product updates and occasional stagnation in adopting cutting-edge innovations.

          Buyer sentiment

          Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity.

          What buyers like

          • Ease of use
          • Customizable templates
          • Customer support

          Common complaints

          • Limited integrations
          • Feature restrictions in trial

          Buyer sentiment

          Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • Learning curve
          • Email design limitations

          Pros and Cons

          • Robust reporting and analytics features providing valuable business insights

          • Strong customer support with training and quick technical assistance

          • Adaptability to changing data privacy regulations while maintaining transparency

          • Feature richness can be overwhelming for new users without proper onboarding

          • Limited and outdated dashboard design may reduce reporting efficiency

          • Comprehensive suite for marketing and sales.

          • User-friendly interface for easy navigation.

          • Data-driven insights for better decision-making.

          • Can be complex for new users.

          • Pricing may not suit startups.

          • Highly intuitive and user-friendly interface for quiz and calculator creation

          • Versatile with a wide range of customizable templates

          • Responsive and supportive customer service with 24/7 availability

          • Trial feature access can be misleading, requiring upgrades for full functionality

          • Learning curve for advanced features like nested functions and complex variables

          • Exceptional customer support with responsive and knowledgeable assistance

          • User-friendly platform with intuitive tools accessible to beginners

          • Robust automation capabilities including a visual workflow builder

          • Steep learning curve requiring time to master features

          • Automation workflows can feel overwhelming without training

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          No Customers information available.

          No Customers information available.

          Github

          Github

          Codepen

          Codepen

          VOD

          VOD

          Platinum Skin Care

          Platinum Skin Care

          MOM

          MOM

          Heather Read Photography

          Heather Read Photography

          Media and Screenshots

          Screenshots

          Adjust screenshot

          1 Screenshots

          screenshots

          7 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          4 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Adjust or Smartech?
          Smartech edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Adjust and Smartech offer a free trial?
          Smartech offers a free trial. Adjust does not.
          What is the starting price of Adjust vs Smartech?
          Adjust starts at Contact for pricing. Smartech starts at $999 /Month.
          What are the top alternatives to Adjust?
          Top alternatives to Adjust include Branch, Singular, Amplitude, Localytics, AppLink.io.
          What are the top alternatives to Smartech?
          Top alternatives to Smartech include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.

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