ActiveCampaign vs Gravity Forms Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Gravity Forms
Starting at $59 /Year
- Large Enterprises
- Medium Business
Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative for web developers & website desi…
Gravity Forms leads on user satisfaction with a 4.7-star rating across 202 reviews.
ActiveCampaign vs Gravity Forms — at a glance
| Feature | ActiveCampaign | Gravity Forms |
|---|---|---|
| Rating | 4.5 / 5 | 4.7 / 5 |
| Reviews | 12,031 | 202 |
| Starting price | $29 /User/Month | $59 /Year |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Online Form Builder Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Business Hours, Online | Online |
| Certifications | SOC 2, HIPAA, GDPR | GDPR |
| Data residency | Global | US |
Key differences between ActiveCampaign and Gravity Forms
- Pricing: ActiveCampaign starts at $29 /User/Month, while Gravity Forms starts at $59 /Year.
- Free trial: ActiveCampaign offers a free trial; Gravity Forms does not.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while Gravity Forms targets Large Enterprises and Medium Business.
- User satisfaction: Gravity Forms scores higher with a 4.7-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Gravity Forms supports SaaS/Web/Cloud.
ActiveCampaign vs Gravity Forms — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
*sponsored | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for developers needing powerful, customizable online form creation with extensive integrations.
- You are a web developer or designer wanting full control over form design using CSS.
- You need a versatile form builder with a wide range of add-ons and third-party integrations.
- Your team requires a flexible, drag-and-drop interface suitable for both beginners and experts.
- You want extensive built-in styling options without writing any custom CSS.
- Your business relies heavily on seamless integration with niche themes like Divi.
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Gravity Forms: Best for developers needing powerful, customizable online form creation with extensive integrations.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative ... Read More about Gravity Forms |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 10-500 employeesSmall to medium businesses | Small BusinessMedium Business |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
No key benefits available yet.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
No alternatives guidance available yet.
Software Demo
Demo |  Gravity Forms has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do ActiveCampaign and Gravity Forms Compare on Features?
Total Features | 30 Features | 21 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
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Compare ActiveCampaign and Gravity Forms on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | ✗ No |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✗ No |
Data Residency | 🌐 Global | 🇺🇸 US |
ActiveCampaign User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Gravity Forms as a powerful, reliable, and well-supported form builder with minor UX and styling limitations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography |  Nike  Airbnb  NASA |
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Media and Screenshots
Screenshots |  7 Screenshots |  3 Screenshots |
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Videos |  2 Videos | No videos available. |
Top Alternatives to ActiveCampaign and Gravity Forms in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Gravity Forms?
- Gravity Forms edges out the other on user ratings (4.7 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and Gravity Forms offer a free trial?
- ActiveCampaign offers a free trial. Gravity Forms does not.
- What is the starting price of ActiveCampaign vs Gravity Forms?
- ActiveCampaign starts at $29 /User/Month. Gravity Forms starts at $59 /Year.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Gravity Forms?
- Top alternatives to Gravity Forms include Formidable Forms, Cognito Forms, Formsite, Formstack, Paperform.