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Compare Act-On vs Pardot vs Outgrow vs ActiveCampaign

Act-On - Marketing Automation Software
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Pardot
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Overview

Description

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading ... Read More

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to ... Read More

Entry Level Pricing
  • Starts from $900
  • Not Available
Free Trial Availability
  • No free trial
  • No free trial
Spotsaas Score

8.9/10

9.4/10

User Ratings
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Software Demo

Demo

Features

Total Features

10 Features

23 Features

Unique Features
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      Pricing

      Pricing Option
          Starting From
          • $900
          • Not Available
          Pricing Plans
          • Not Available
          • Not Available

          Other Details

          Organization Types supported
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          Platforms Supported
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          Modes of support
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          API Support
          • Available
          • Available
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          User Reviews

          User Ratings
          Rating Distribution

          Excellent

          566

          Very Good

          324

          Good

          72

          Poor

          15

          Terible

          37

          Excellent

          1659

          Very Good

          1147

          Good

          354

          Poor

          161

          Terible

          105

          Expert's Review generated by AI

          Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise ...Read more

          Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the ...Read more

          Pros and Cons
          • Outstanding customer support with timely assistance and deep product knowledge.

          • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

          • Drag-and-drop email builder and customizable templates streamline email campaign creation.

          • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

          • The platform's extensive features can be overwhelming for newcomers without proper guidance.

          • Some user feedback suggests the email and landing page builders could be more user-friendly.

          • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

          • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

          • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

          • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

          • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

          • Cost-prohibitive for small or mid-sized businesses due to high pricing.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          Customers

          Customers
          AuditFile

          AuditFile

          American Endowment Foundation

          American Endowment Foundation

          SKF

          SKF

          VMware

          VMware

          Sequoia Financial Group

          Sequoia Financial Group

          ENGIE Cofely

          ENGIE Cofely

          Media and Screenshots

          Screenshots
          General Settings tab

          2 Screenshots

          Automations

          3 Screenshots

          Videos
          video-0

          3 Videos

          video-0

          3 Videos

          Alternatives

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          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          Neither Act-On nor Pardot offers a free trial.

          Act-On is designed for Large Enterprises, Medium Business and Small Business.

          Pardot is designed for Large Enterprises, Medium Business and Small Business.

          The starting price of Act-On begins at $900/Month, while pricing details for Pardot are unavailable.

          Some top alternatives to Act-On includes Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead, Omnisend, ActiveTrail, LeadSquared Marketing Automation, LeadBI, Net-Results, MaaxMarket, SAS Marketing Automation, Marketing Optimizer, Zoho Marketing Automation and Ackwire.

          Some top alternatives to Pardot includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, ActiveTrail, EngageBay, Hubspot Marketing Hub, Oracle Eloqua, MailChimp, Salesforce Email Studio, Elite Campaign, Adobe Marketo Engage and Ackwire.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].