123FormBuilder vs SmileBack Comparison
123FormBuilder
Starting at $19.99 /Month
- Large Enterprises
- Medium Business
123FormBuilder is a drag-and-drop online form builder used by small business teams and marketers who need to collect registrations, survey responses, and contact submissions without writing code. It handles email notific…
SmileBack
Starting at $83 /Month
- Free Trial
- Large Enterprises
- Medium Business
SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with advanced analytics and interactive…
SmileBack leads on user satisfaction with a 4.9-star rating across 30 reviews.
123FormBuilder vs SmileBack — at a glance
| Feature | 123FormBuilder | SmileBack |
|---|---|---|
| Rating | 4.7 / 5 | 4.9 / 5 |
| Reviews | 125 | 30 |
| Starting price | $19.99 /Month | $83 /Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Online Form Builder Software | NPS Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Business Hours, Online | Online |
| Certifications | HIPAA, GDPR | GDPR |
| Data residency | Global | US |
Key differences between 123FormBuilder and SmileBack
- Pricing: 123FormBuilder starts at $19.99 /Month, while SmileBack starts at $83 /Month.
- Free trial: SmileBack offers a free trial; 123FormBuilder does not.
- User satisfaction: SmileBack scores higher with a 4.9-star average.
- Deployment: 123FormBuilder supports SaaS/Web/Cloud; SmileBack supports SaaS/Web/Cloud.
123FormBuilder vs SmileBack — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized teams needing easy, unlimited online form creation.
- You want a user-friendly drag-and-drop interface with quick form setup.
- You need unlimited free forms without any download or setup fees.
- You require seamless integration with popular tools like Zendesk and Salesforce.
- Your enterprise demands extensive third-party app integrations beyond available options.
- You seek highly advanced customization without relying on vendor support.
Best for simple, real-time customer satisfaction feedback in small to medium businesses.
- You need an easy-to-use platform that boosts customer response rates with clickable face feedback.
- You want quick setup and intuitive dashboards for immediate insights without complex configuration.
- Your focus is on customer support or service teams collecting ticket feedback and monitoring satisfaction.
- Your organization requires advanced survey customization beyond basic feedback options.
- You need extensive integrations with other enterprise software tools for complex workflows.
123FormBuilder: Best for small to mid-sized teams needing easy, unlimited online form creation. SmileBack: Best for simple, real-time customer satisfaction feedback in small to medium businesses.
Description | 123FormBuilder is a drag-and-drop online form builder used by small business teams and marketers who need to collect registrations, survey responses, and contact submissions without writing ... Read More about 123FormBuilder | SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with ... Read More about SmileBack |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.4/10 | 8.9/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-50 employees51-500 employees | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do 123FormBuilder and SmileBack Compare on Features?
Total Features | 26 Features | 16 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare 123FormBuilder and SmileBack on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✓ Yes | ✗ No |
|---|---|---|
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
123FormBuilder User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise 123FormBuilder for its ease of use, helpful customer support, and effective form-building features, though some find the platform complex and limited in integrations. What buyers like
Common complaints
| Buyer sentiment Users highly appreciate SmileBack’s ease of use and effective real-time feedback collection, though some desire more advanced customization and integrations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Airbus  University of Oxford  LG | No Customers information available. |
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Media and Screenshots
Screenshots |  3 Screenshots | No screenshots available. |
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Videos |  4 Videos |  3 Videos |
Top Alternatives to 123FormBuilder and SmileBack in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, 123FormBuilder or SmileBack?
- SmileBack edges out the other on user ratings (4.9 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do 123FormBuilder and SmileBack offer a free trial?
- SmileBack offers a free trial. 123FormBuilder does not.
- What is the starting price of 123FormBuilder vs SmileBack?
- 123FormBuilder starts at $19.99 /Month. SmileBack starts at $83 /Month.
- What are the top alternatives to 123FormBuilder?
- Top alternatives to 123FormBuilder include Formsite, Typeform, Jotform, MightyForms, stepFORM.
- What are the top alternatives to SmileBack?
- Top alternatives to SmileBack include Customer.guru, Zonka Feedback, FeedbackLink, Promoter Ninja, GrowthScore.