Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Analytics Software
nexoya at 4.8/5 with nearly 10,000 reviews is the most-reviewed option in the category and focuses on AI-driven budget allocation across paid media channels, giving performance marketing teams a single view of cross-channel spend efficiency and ROI. 6sense at 4.3/5 from 1,044 reviews serves enterprise demand generation teams that need account-level intent data layered on top of campaign analytics to understand which target accounts are actively in a buying cycle. People.ai at 4.6/5 from 452 reviews connects marketing attribution to CRM activity, helping revenue operations teams trace which campaigns influenced specific pipeline deals and closed revenue.
Marketing analytics software aggregates campaign data from paid, organic, email, and social channels to show which activities are driving pipeline and revenue. Demand generation teams, marketing operations leads, and CMOs at B2B companies use it to prove marketing's contribution to revenue and make better-informed spend allocation decisions.
Quick picks for Marketing Analytics Software
- Best overall — nexoya
- Best for enterprise account-based analytics — 6sense
- Best for revenue attribution — People.ai
- Best free option — Singular
Who gets the most from Marketing Analytics Software
- 1Marketing analysts evaluating campaign performance and customer segmentation
- 2Marketing managers overseeing digital advertising and brand safety
- 3Data scientists integrating socio-demographic data for predictive marketing models
How to choose Marketing Analytics Software
If you need advanced predictive segmentation, filter for products with statistical algorithm strengths; for brand safety and fraud prevention, prioritize solutions showing ad fraud protection. Sort by user sentiment and filter by availability of API integrations or expert network access to match your team's technical needs.
Showing 61-80 out of 90
Pega Marketing
Unleash Your Marketing Potential with Pega
Best for: SMB teams · Mid-market · Enterprise
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What is Pega Marketing?
Pega is marketing analytics software that provides business data insights to sales, marketing and customer service teams. Using Pega, marketers use rich, multidimensional dashboards to monitor campaign progress and performance. They deliver personalized content to prospects through segmented ...
Read more about Pega MarketingPega Marketing offers custom pricing plan

NinjaCat
Unleash your marketing potential with real-time analytics.
Best for: SMB teams · Mid-market · Enterprise
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What is NinjaCat?
NinjaCat Marketing Analytics Software is a complete, affordable, cloud-based Marketing Analytics platform for real-time, actionable insights from customer data. It does this by combining anonymous tracking of visitors with the data from website. This enables to see what's happening on the site ...
Read more about NinjaCatNinjaCat offers custom pricing plan

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What is Adverity?
Adverity is a powerful and feature-rich marketing analytics and campaign optimization platform that helps to measure and optimize entire marketing funnel. Import data from social, search, display, mobile, email, and other digital channels to easily understand the impact of every dollar spent on ...
Read more about AdverityAdverity offers custom pricing plan

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What is Digivizer?
Digivizer is a marketing analytics platform for small-to-midsize marketing teams that need a unified view of performance across social, paid, and web channels. It pulls data from multiple sources into visual dashboards so marketers can identify what is driving results without toggling between ...
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What is Factors.AI?
Factors.AI is marketing analytics software that provides actionable insights for companies making complex decisions on where to invest their marketing budget. Factors.ai's purpose-built AI is trained with years of data about online shopping, product performance on various websites, and specific ...
Read more about Factors.AIFactors.AI offers custom pricing plan

Marketing Evolution
Uncover key insights for revenue-driving campaigns.
Best for: SMB teams · Mid-market · Enterprise
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What is Marketing Evolution?
Marketing Evolution is a cloud-based marketing analytics software platform that brings together market research, surveys and loyalty programs to deliver immediate insights and business intelligence. Leverage traditional and social media content analysis, customer experience analytics, custom ...
Read more about Marketing EvolutionMarketing Evolution offers custom pricing plan

MSIGHTS
Empower your marketing with data-driven insights.
Best for: SMB teams · Mid-market · Enterprise
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What is MSIGHTS?
MSIGHTS Marketing Analytics Software is an easy to use platform that can be accessed anytime, anywhere. MSIGHTS features a full set of analytical tools that allow user to view data, create reports, run calculations, and create visual representations of the information. Whatever challenges ...
Read more about MSIGHTSMSIGHTS offers custom pricing plan
GA-Insights
Data-driven decisions, customer-centric success.
Best for: SMB teams · Mid-market · Enterprise
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What is GA-Insights?
GA-Insights is a marketing analytics platform that allows users to connect hundreds of data streams from a single login. Designed specially for product managers, GA-Insights enables to engage more customers through intelligent data driven decision making, thus helping create a great experience ...
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Punchh
Revolutionizing customer analytics for business growth.
Best for: SMB teams · Mid-market · Enterprise
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What is Punchh?
Punchh is a simple and elegant way to get real-time marketing analytics software for website. It shows who is actually visiting site and how each person found the website. This system also helps to manage and grow the visitors that convert into paying customers. Punchh makes it easy to find and ...
Read more about PunchhPunchh offers custom pricing plan

Bitclu
Track, analyze, and boost your marketing efforts effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Bitclu?
Bitclu is a cloud-based marketing analytics software solution built for small to midsize businesses. Collect feedback from customers across multiple channels - web, social media, text messaging, email - using the guided question designer tool. Get instant access to actionable reports with ...
Read more about BitcluStarts from $19.99/Month

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What is DOZ?
DOZ is a free, easy-to-use marketing analytics software that helps businesses make more money from their existing customer base. In a nutshell, DOZ allows to track the online behavior of website visitors and make better offers to get them to buy. It will work with any company that has a web ...
Read more about DOZ
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What is AdStage?
AdStage empowers to understand entire marketing funnel - from acquisition to retargeting - in one platform. With AdStage, everything is visible, trackable and actionable. The goal is to provide users with critical insights needed to drive revenue. AdStage is a SaaS platform that allows ...
Read more about AdStageStarts from $119/Month when Billed Yearly
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What is Tracxn?
Tracxn's marketing analytics software helps to find and connect with target audience through meaningful relationships. Its real-time dashboards and comprehensive data insights allow to make quick, informed business decisions. Integrate Google Analytics into every stage of the funnel, from ...
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Affluent
Maximize data value and enhance consumer insights.
Best for: SMB teams · Mid-market · Enterprise
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What is Affluent?
Affluent is a text analytics solution specifically engineered for Affluent Consumer segmentation using advanced predictive statistical algorithms. The solution leverages the potential of critical document features, in combination with socio-demographic segments in order to assist in enriching ...
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DigitalMaas
Maximize revenue and conversions with powerful analytics.
Best for: SMB teams · Mid-market · Enterprise
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What is DigitalMaas?
The Digital Marketing Analytics software from Digitalmaas helps to make more money by monitoring and improving marketing, customer relationships and social media efforts. In short it allows to increase the conversion rate of prospects into paying customers – simple as that – resulting in ...
Read more about DigitalMaasStarts from $24/Month when Billed Yearly

Aura Vision
Accelerate your marketing insights with Aura Vision.
Best for: SMB teams · Mid-market · Enterprise
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What is Aura Vision?
Aura Vision is a marketing analytics software solution that provides the visualization capabilities of a data scientist with out-of-the-box functionality. Using preconfigured views and dashboards, marketing teams can get actionable insights from marketing data in days instead of weeks. ...
Read more about Aura VisionAura Vision offers custom pricing plan
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What is SparkToro?
SparkToro is a marketing analytics software that pinpoints profitable trends from customer data, even if user has millions of records. It easily discover which campaigns and marketing initiatives work and look at them holistically: By keyword, by campaign, and by adgroup. Build predictive ...
Read more about SparkToroStarts from $112/Month when Billed Yearly, also offers free forever plan

Singular
Data-driven insights for smarter marketing decisions.
Best for: SMB teams · Mid-market · Enterprise
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What is Singular?
Singular is a revolutionary marketing analytics software platform. It provides insights across channels, automates analysis, and allows full integration with the tools user already use. It's the powerful software of its kind - at enterprise-level scale - to help user identify the right customer ...
Read more about SingularSingular offers custom pricing plan

ADCostly
Maximize ROI and audience insights with ADCostly.
Best for: SMB teams · Mid-market · Enterprise
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What is ADCostly?
ADCostly is a software which gives affordable Marketing Analytics to SMEs & Startups. It is a Software-as-a-Service subscription based system where users receive monthly reports with actionsable insights that allows businesses to learn about their audience or buyers, achieve return on marketing ...
Read more about ADCostlyStarts from $199/Month, also offers free forever plan

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What is Vidooly?
Vidooly is a marketing analytics software which helps the small businesses and startups to analyze their customer behavior and can predict their buying patterns. As a result, they can identify their target audience from a pool of customers based on the analysis. Vidooly helps to take decisions ...
Read more about VidoolyStarts from $9/Month
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