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List of the Best Marketing Analytics Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: August 27, 2026 · How we review

Marketing Analytics Software overview

Spotsaas tracks 41 products in Marketing Analytics Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 40 let you start on a free trial, and 23 keep a free plan you can stay on. Most buyers here are Marketing analysts evaluating campaign performance and customer segmentation.

41
products listed
40
offer a free trial
23
have a free plan
55
priced per subscription
58
quote on request

Editor's Summary · Marketing Analytics Software

nexoya at 4.8/5 with nearly 10,000 reviews is the most-reviewed option in the category and focuses on AI-driven budget allocation across paid media channels, giving performance marketing teams a single view of cross-channel spend efficiency and ROI. 6sense at 4.3/5 from 1,044 reviews serves enterprise demand generation teams that need account-level intent data layered on top of campaign analytics to understand which target accounts are actively in a buying cycle. People.ai at 4.6/5 from 452 reviews connects marketing attribution to CRM activity, helping revenue operations teams trace which campaigns influenced specific pipeline deals and closed revenue.

Marketing analytics software aggregates campaign data from paid, organic, email, and social channels to show which activities are driving pipeline and revenue. Demand generation teams, marketing operations leads, and CMOs at B2B companies use it to prove marketing's contribution to revenue and make better-informed spend allocation decisions.

Quick picks for Marketing Analytics Software

  • Best overall — nexoya
  • Best for enterprise account-based analytics — 6sense
  • Best for revenue attribution — People.ai
  • Best free option — Singular

Who gets the most from Marketing Analytics Software

  • 1Marketing analysts evaluating campaign performance and customer segmentation
  • 2Marketing managers overseeing digital advertising and brand safety
  • 3Data scientists integrating socio-demographic data for predictive marketing models
How to choose Marketing Analytics Software

If you need advanced predictive segmentation, filter for products with statistical algorithm strengths; for brand safety and fraud prevention, prioritize solutions showing ad fraud protection. Sort by user sentiment and filter by availability of API integrations or expert network access to match your team's technical needs.

Showing -17--340 out of 41

Intelliad - Marketing Analytics Software

Intelliad

Maximize ROI with AI-driven performance marketing.

Best for: SMB teams · Mid-market · Enterprise

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What is Intelliad?

IntelliAd is a comprehensive cloud-based framework designed to maximize performance marketing efficiency. By tracking entire customer journeys instead of isolated marketing channels, you gain insights into which strategies are making the greatest impact. Leverage the power of AI-driven bid ...

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Intelliad offers custom pricing plan

Affluent - Marketing Analytics Software

Affluent

Maximize data value and enhance consumer insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Affluent?

Affluent is a text analytics solution specifically engineered for Affluent Consumer segmentation using advanced predictive statistical algorithms. The solution leverages the potential of critical document features, in combination with socio-demographic segments in order to assist in enriching ...

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Free TrialTry Free →·

Starts from $35/Month, also offers free forever plan

Spotsaas Buyer Intelligence

See the companies researching Marketing Analytics software right now — while they're still comparing options.

In-market Marketing Analytics buyersCompany-level namesNo pixel to install
Trackier - Marketing Analytics Software

Trackier

Unleash profitable insights for maximum success.

Best for: Mid-market · Enterprise

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What is Trackier?

Trackier is marketing analytics software that uncovers most profitable customers and shows how to sell more. Just input the transaction details for each sale and Trackier will do the rest, combining sales data with mailing list, web traffic, advertising costs, and much more to build a complete ...

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Free TrialTry Free →·

Starts from $299/Month

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DigitalMaas - Marketing Analytics Software

DigitalMaas

Maximize revenue and conversions with powerful analytics.

Best for: SMB teams · Mid-market · Enterprise

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What is DigitalMaas?

The Digital Marketing Analytics software from Digitalmaas helps to make more money by monitoring and improving marketing, customer relationships and social media efforts. In short it allows to increase the conversion rate of prospects into paying customers – simple as that – resulting in ...

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Free Trial·

Starts from $24/Month when Billed Yearly

NinjaCat - Marketing Analytics Software

NinjaCat

Unleash your marketing potential with real-time analytics.

Best for: SMB teams · Mid-market · Enterprise

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What is NinjaCat?

NinjaCat Marketing Analytics Software is a complete, affordable, cloud-based Marketing Analytics platform for real-time, actionable insights from customer data. It does this by combining anonymous tracking of visitors with the data from website. This enables to see what's happening on the site ...

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NinjaCat offers custom pricing plan

Otterpr - New SaaS Software

Otterpr

Maximizing your brand's reach and reputation.

Best for: SMB teams · Mid-market · Enterprise

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What is Otterpr?

Otter PR is a reputable PR firm with offices in Florida, offering results-driven approaches and tactics. They've been featured in some big-name publications and given top ratings from G2 and Clutch. Thanks to a knowledgeable team of experienced professionals with a variety of specialties, ...

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Starts from $3,360/Month when Billed Yearly

What buyers evaluate in Marketing Analytics Software
Depth and sophistication of predictive analytics and segmentation algorithms
Capabilities for brand safety and marketing fraud detection
Integration options with marketing data sources and real-time analytics features
Hawke AI

Hawke AI

Transform your marketing game with revolutionary digital efficiency.

Best for: SMB teams · Mid-market · Enterprise

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What is Hawke AI?

Hawke AI is a digital marketing analytics platform that aggregates data from multiple marketing channels into a single dashboard. It provides real-time campaign monitoring, performance analysis, and strategy optimization tools for marketing teams managing spend across paid, owned, and earned ...

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Hawke AI offers custom pricing plan

Windsor.ai - Marketing Analytics Software

Windsor.ai

Maximize your marketing data and drive growth.

Best for: SMB teams · Mid-market · Enterprise

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What is Windsor.ai?

Windsor.ai is a marketing analytics solution that works across all channels. The software lets user gain a competitive edge by being able to easily find and exploit opportunities in the data, turning them into sales and profit growth. Able to work with any enterprise data, the software presents ...

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Free Trial·

Starts from $99/Month, also offers free forever plan

DataMyth - Marketing Analytics Software

DataMyth

Transform your data into success.

Best for: SMB teams · Mid-market · Enterprise

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What is DataMyth?

Introducing DataMyth, the ultimate SaaS reporting and analysis tool designed for digital marketers. Our platform streamlines the process of tracking, enhancing, and optimizing campaign performance by generating comprehensive and automated reports. Easily monitor paid media and web performance ...

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Free TrialTry Free →·

Starts from $19/Month

Digivizer - Marketing Analytics Software

Digivizer

Transforming data into actionable insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Digivizer?

Digivizer is a marketing analytics platform for small-to-midsize marketing teams that need a unified view of performance across social, paid, and web channels. It pulls data from multiple sources into visual dashboards so marketers can identify what is driving results without toggling between ...

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Free TrialTry Free →·

Starts from $89/Month

Voluum - Marketing Analytics Software

Voluum

Streamline your marketing data into one easy dashboard.

Best for: SMB teams · Mid-market · Enterprise

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What is Voluum?

Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search with streaming data in real-time. Then download this easy-to-use reporting dashboard detailing each of ...

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Starts from $69/Month when Billed Yearly

AgencyEasy

AgencyEasy

Elevate your agency with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

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What is AgencyEasy?

AgencyEasy is a white-label SEO rank tracking and reporting platform for digital agencies. It monitors client keyword rankings in real time, tracks SEO performance data, and generates branded reports. The platform also includes competitor analysis, market analytics, and automated campaign ...

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Free Trial
Mayple - Marketing Analytics Software

Mayple

Unlock your brand's potential with Mayple's marketing experts.

Best for: SMB teams · Mid-market · Enterprise

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What is Mayple?

Introducing Mayple - the perfect match for your brand. This innovative platform connects businesses with top marketing experts and agencies, ensuring real, measurable results. No longer do you have to sift through traditional job platforms filled with sales pitches. With Mayple, you have access ...

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Starts from $1,800/Month

Funnel - Marketing Analytics Software

Funnel

Transform scattered marketing data into actionable insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Funnel?

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in ...

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Free TrialTry Free →·

Starts from $399/Month

CB Insights - Marketing Analytics Software

CB Insights

Empower your business decisions with CB Insights.

Best for: Enterprise

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What is CB Insights?

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and an understanding of where competitors are investing. By leveraging ...

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CB Insights offers custom pricing plan

GreyMetrics - Marketing Analytics Software

GreyMetrics

Streamline marketing data with ease and precision.

Best for: SMB teams · Mid-market · Enterprise

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What is GreyMetrics?

GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop tool, users can easily create custom reports by selecting data widgets of their choice. It also offers over 25 ...

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Free Trial·

Starts from $49

GAannotations - New SaaS Software

GAannotations

Effortlessly manage and annotate your Ads data.

Best for: SMB teams · Mid-market

Try for Free

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What is GAannotations?

GAannotations is a comprehensive software platform designed specifically for marketers, small and medium-sized businesses. It provides a range of automation tools to simplify the process of adding annotations for Ads Campaigns and managing them via an exceptionally intuitive user interface. ...

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Funnel.io - Marketing Analytics Software

Funnel.io

Unleash the Power of Your Marketing Data.

Best for: SMB teams · Mid-market · Enterprise

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What is Funnel.io?

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scoring', and much more. Unlike other marketing analytics platforms, Funnel.io ...

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Free TrialTry Free →·

Funnel.io offers custom pricing plan

TapAnalytics - Marketing Analytics Software

TapAnalytics

Unleash the power of data. Boost your ROI.

Best for: SMB teams · Mid-market · Enterprise

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What is TapAnalytics?

Tap Analytics is a powerful, easy-to-use marketing analytics software. It allows user to connect to existing data sources, including Google Analytics, Facebook Ads, Facebook Page insights, DoubleClick Advertiser reports, UPS, Magento and much more. The flexibility in reporting has allowed ...

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Free Trial·

TapAnalytics offers custom pricing plan

Adverity - Marketing Analytics Software

Adverity

Optimize marketing with data-driven decisions.

Best for: SMB teams · Mid-market · Enterprise

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What is Adverity?

Adverity is a powerful and feature-rich marketing analytics and campaign optimization platform that helps to measure and optimize entire marketing funnel. Import data from social, search, display, mobile, email, and other digital channels to easily understand the impact of every dollar spent on ...

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Adverity offers custom pricing plan

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