Instantly Pricing 2026: Outreach Plans, Credits, CRM and Real Team Costs

Quick answer: Instantly.ai sells three separate subscriptions. Email Outreach costs $47 (Growth), $97 (Hypergrowth) or $358 (Light Speed) per month. Instantly Credits for its lead database and AI agents run from $9 to $1,700 a month. The CRM is a flat $97 a month for unlimited seats. Bundles start at $94 a month (Starter), $194 (Scale) and $555 (Agency), about 10% less billed yearly. There is no per-seat charge on outreach. Prices are vendor-published, checked September 2026 on instantly.ai/pricing and the Instantly help center.

Instantly’s pricing page is confusing because it mixes bundles, standalone outreach plans and credit plans on one screen. Most “Instantly pricing” articles copy one of those views and miss the others. This guide separates them: what each subscription costs, what a credit buys, which plan a team actually needs (the cheapest plan cannot add teammates), and what 5-rep and 20-rep teams spend.

For a hands-on look at the product itself, see our Instantly.ai software review. Spotsaas also has Instantly pricing notes on its product page.

How Much Does Instantly.ai Cost?

You can buy Instantly as a bundle or build your own stack from three subscriptions. Each is billed separately; Instantly’s billing help article confirms you get a separate charge for each active subscription and each workspace.

Email Outreach plans

Plan	Monthly billing	Billed yearly (per month)	Emails per month	Uploaded contacts	Team members
Growth	$47	$37.60	5,000	1,000	Not included
Hypergrowth	$97	$77.60	100,000 on the pricing page (125,000 in the help center)	25,000	Included
Light Speed	$358	$286.30	500,000	100,000	Included
Enterprise	Custom	Custom	500,000+	100,000+	Included

Vendor-published, checked September 2026. All paid outreach plans include unlimited email accounts and unlimited warmup. The two Instantly sources disagree on Hypergrowth’s monthly email volume: the pricing page says 100,000 and the plan comparison article says 125,000. Confirm in the billing page before you rely on the higher number.

Instantly Credits plans (lead database and AI)

Credits plan	Price per month	Credits per month
Nano	$9	150
Growth Credits	$47	1,500
Growth Credits 2	$77	2,000
Supersonic	$97	5,000
Supersonic 2	$147	7,500
Hyper Credits	$197	10,000
Hyper Credits 2	$300	20,000
Hyper Credits 3	$500	45,000
Hyper Credits 4	$997	100,000
Hyper Credits 5	$1,400	150,000
Hyper Credits 6	$1,700	200,000
Add-on (Hyper and above)	$425 per add-on	50,000

Vendor-published in Instantly’s credit system help article, checked September 2026. Paying yearly takes 10% off and gives you all credits upfront.

Bundles

Bundle	Monthly billing	Billed yearly (per month)	What it combines
Starter	$94	$85	Growth outreach + 1,500 credits
Scale (most popular)	$194	$175	Hypergrowth outreach + 5,000 credits, AI Reply Agent, premium live support
Agency	$555	$500	Light Speed outreach + 10,000 credits, SISR dedicated IP system

Vendor-published, checked September 2026. The bundle price equals the two standalone prices added together, so the only saving from a bundle is the yearly discount.

Which Instantly Plan Does a Team Need?

This is the detail most reviews miss. In Instantly’s plan comparison, inviting team members, adding a workspace, Slack and webhooks, and replying from the Unibox are not included on Growth. They start on Hypergrowth. Instantly also states there is no plan between Growth and Hypergrowth.

So Growth at $47 is a one-person plan. As soon as a second person needs to log in, reply to leads or manage campaigns, the realistic entry point is Hypergrowth at $97 a month, or the Scale bundle at $194 if you also want the lead database.

Beyond team access, the plans differ by volume. The uploaded contacts limit counts every contact in your campaigns, active or paused, and does not reset monthly. Once you pass 25,000 on Hypergrowth you either move to Light Speed or buy an add-on.

What Does an Instantly Credit Buy?

Credits pay for SuperSearch (Instantly’s 450M+ B2B lead database), enrichment and AI agents. Rates from the help center:

Action	Credits
Verified work email found by Instantly	1
Verified work email sourced from data partners	2
No verified email found	0
Fully enriched profile	0.5 per lead
Company enrichment (job listings, technologies, news, funding)	0.5 per row each
Engagement score	1 per row
Lead verification	0.25 per lead
AI Reply Agent	5 per reply generated, sent or not
AI Sales Agent	5 per lead generated, approved or not
Website visitor resolution	3 per resolved profile

Vendor-published, checked September 2026. Unused credits expire two months after purchase on monthly plans and one year after purchase on annual plans.

Worked example: 1,000 contacts a month

Say you pull 1,000 new leads a month with a verified work email and a fully enriched profile. Emails cost 1,000 credits if Instantly finds them all itself, or up to 2,000 if they all come from partners. Profiles add 500 credits. That is 1,500 to 2,500 credits a month.

• At the low end, Growth Credits ($47, 1,500 credits) just covers it.
• At the high end, you need Supersonic ($97, 5,000 credits), which leaves room for AI replies.

The AI agents are the fast way to burn credits. 200 AI-generated replies a month is 1,000 credits on its own.

How Much Is Instantly’s CRM?

Instantly’s help center says its CRM plans (Growth CRM and Hyper CRM) cover unlimited seats for a flat fee of $97 a month. The CRM handles email, calls, SMS, tasks and LinkedIn steps in one inbox, with opportunity stages and custom sales flows. A 14-day CRM trial starts automatically when you sign up.

Calls and SMS need phone numbers, which are bought separately. Also note the cancellation rule: cancelling the CRM or Inbox Placement plan ends it immediately, not at the end of the billing cycle, according to Instantly’s cancellation article.

What 5 Reps and 20 Reps Pay for Instantly

Instantly prices by volume, not seats, so team size matters less than how many contacts you load. These examples use published prices only; the mailbox line is an assumption you should replace with your own count.

Line item	5 reps	20 reps
Outreach + credits	Scale bundle: $194/month ($175 billed yearly)	Agency bundle: $555/month ($500 billed yearly)
Why this tier	Team access needs Hypergrowth; 25,000 contacts, 5,000 credits	100,000 contacts, 500,000 emails, 10,000 credits
CRM (optional)	$97/month flat	$97/month flat
Instantly mailboxes (assumes 3 DFY accounts per rep at $5 each)	$75/month	$300/month
Domains ($15/year each, assumes 5 and 20)	$75/year	$300/year
Estimated total, monthly billing	About $366/month, or $4,467/year	About $952/month, or $11,724/year

Worked from vendor-published prices, checked September 2026. Per rep, that is about $73 a month for five reps and $48 for twenty, which is where Instantly’s no-seat pricing pays off. If you already own sending domains and inboxes, drop those lines.

Is Instantly Free to Use?

There is no free plan, but there is a free trial. Instantly’s trial article states:

• 14 days, starts at signup, no credit card required.
• Connect up to 2 email accounts, upload up to 250 leads and send up to 1,000 emails.
• 100 free Instantly credits, 50 website visitor emails plus 200 LinkedIn resolutions, and 2 inbox placement tests.
• When it ends, campaigns and warmup pause, and a trial account that is not upgraded is deleted. There is no automatic charge.

Hidden Costs to Watch

• Each subscription bills separately. Outreach, Credits, CRM and Inbox Placement are separate charges, and each workspace needs its own subscription.
• Mailboxes and domains. If you buy inboxes from Instantly: domains $15 a year, AirMail accounts $4 a month, DFY accounts $5 a month, pre-warmed accounts $10 a month. These renew on the 15th of each month.
• Contact add-ons. On Hypergrowth or Light Speed, each add-on is $87 a month for +25,000 uploaded contacts and +125,000 emails.
• Credits expire. Two months on monthly plans, one year on annual plans.
• Add-ons cancel through chat. Instantly’s help center says to contact chat support before the renewal date to cancel add-ons.

Is Instantly.ai Legit, and Is It Worth the Price?

Instantly is an established paid cold email platform with public pricing, a help center that documents billing in detail, and a no-card trial, which is more transparent than most tools in this category. Whether cold email is legal where you sell is a separate question: follow CAN-SPAM, GDPR and your local rules on consent and unsubscribe links regardless of tool.

On value, Instantly is strongest for teams that send at volume from many inboxes, because unlimited accounts and warmup are included and seats are free. It is weaker if you need one person on a tight budget and a real team inbox, since Growth has no team access. If you are comparing it with Smartlead, see Smartlead pricing.

Cheaper Instantly Alternatives

• Smartlead starts at $39 a month (Base, 6,000 sends) and $94 for Pro with 90,000 sends. See Smartlead pricing.
• Lemlist for multichannel sequences with a separate credit meter. See our Lemlist review.
• Apollo.io if you want data and sequencing in one per-seat plan from $49 billed annually. See Apollo pricing.
• AI SDR tools if you want the prospecting and writing automated. See AI SDR tools.

For a full comparison of sending tools, see our guide to the best cold email software.

How to Choose the Right Instantly Plan

1. Solo sender under 1,000 contacts: Growth ($47) or Starter ($94 with the database).
2. Two or more people: Hypergrowth or Scale. Growth cannot add teammates.
3. Over 25,000 contacts loaded at once: compare Hypergrowth plus $87 add-ons with Light Speed at $358.
4. Heavy AI agent use: size credits at 5 per reply or lead, then pick the credit tier.
5. Want pipeline tracking in the same tool: add the $97 CRM, which is flat for the whole team.

The Short Version

Instantly costs $47, $97 or $358 a month for email outreach, plus $9 to $1,700 a month for credits and $97 a month for the CRM. Bundles run $94, $194 and $555, about 10% less billed yearly. There are no seat fees, but Growth has no team access, so most teams start on Hypergrowth or the $194 Scale bundle.

Related reading: Instantly vs Smartlead 2026: Features, Pricing and Which to Pick

Frequently Asked Questions About Instantly Pricing