AI SDR Tools in 2026: What They Automate and What They Cost

The short answer: AI SDR tools automate the top of the outbound funnel: finding leads, researching them, writing personalised emails and LinkedIn messages, replying, and booking meetings. Published prices in September 2026 range from free AI-assisted plans (Regie.ai, Unify) to $250 to $2,500 a month for AiSDR, $499 a month for Salesforge’s Agent Frank and $600 a month for Amplemarket’s Startup plan. 11x, Artisan and Qualified quote per customer. Most work best as a complement to human reps, not a replacement.

Pricing and feature details below are vendor-published, checked September 2026 on each vendor’s own site. Where a vendor does not publish a price, we say so and describe what it does state publicly. Results claims quoted on vendor sites are the vendor’s, not ours.

AI SDR tools compared: what they cost

Tool	Type	Published starting price	Pricing unit	Contract
AiSDR	Autonomous outbound agent (email, LinkedIn)	$250 per month (Solo)	AI-researched contacts per month	Solo month-to-month; Explore and Scale quarterly
Salesforge Agent Frank	Autonomous outbound agent	$499 per month, billed quarterly	Contacts per month (2,000+)	Quarterly or annual
Amplemarket (Duo)	Sales platform with AI copilot, voice and inbox agents	$600 per month (Startup, 2 users)	Users and contacts	Annual term
Regie.ai (RegieGO)	AI prospecting workspace with agents and dialer	Free; Pro $41 per month annual ($49 monthly)	Credits	Monthly or annual
Unify	Signal-based AI outbound	Free; $20 per seat per month	Seats and credits	Monthly; custom annual
11x (Alice, Julian)	AI outbound agent and AI phone agent	Not published (demo)	Not published	Not published
Artisan (Ava)	Autonomous AI BDR	Not published (scoped per plan)	Leads contacted, mailboxes, dialer seats	Not published
Qualified (Piper)	Inbound AI SDR on your website	Not published (custom plan)	Not published	Not published

Compare the full field in the AI SDR software category on Spotsaas, which lists buyer ratings for each tool.

What is an AI SDR?

An AI SDR is software that does the prospecting work of a sales development rep: it builds lead lists, researches each prospect, writes and sends personalised outreach across email, LinkedIn and sometimes phone, handles replies, and books meetings on a human rep’s calendar. Some run fully autonomously; others draft for a human to approve.

The term covers two different shapes of product. Autonomous agents such as AiSDR, Artisan’s Ava, 11x’s Alice and Salesforge’s Agent Frank are sold as a digital worker that runs campaigns end to end. AI-assisted platforms such as Amplemarket, Regie.ai, Unify and the agents inside Apollo and Outreach put AI into a rep’s existing workflow, where a person still owns the sequence. Inbound AI SDRs, such as Qualified’s Piper, talk to visitors on your website instead of emailing cold prospects.

What do AI SDR tools actually automate?

Most AI SDR tools automate six jobs: lead sourcing from a built-in database, account and contact research, message writing, multi-channel sending with deliverability setup, reply handling, and meeting booking. The better ones also watch buying signals such as job changes, website visits and LinkedIn engagement, and trigger outreach when they fire.

1. Lead sourcing. Artisan lists 250M+ verified B2B contacts; Salesforge’s Agent Frank searches 500M+ contacts; Amplemarket includes 27,000 contacts on Startup and up to 400,000 on Elite.
2. Research. AiSDR researches each contact and monitors HubSpot (and Salesforce on Scale) data; Regie.ai includes research and enrichment in its credit model.
3. Writing. All write personalised emails. AiSDR adds AI video and LinkedIn voice notes on its Scale plan.
4. Sending and deliverability. AiSDR and Artisan set up mailboxes and warm-up; Salesforge sells its own email infrastructure products alongside Agent Frank.
5. Replies and booking. AiSDR replies in 5 to 10 minutes or in co-pilot mode; Artisan’s Ava replies and books meetings autonomously, with approval controls available.
6. Phone. 11x sells Julian, an AI phone agent; Artisan offers an AI dialer add-on for human reps; Regie.ai includes a power dialer on Pro.

How much do AI SDR tools cost?

Where prices are published, AI SDR agents cost roughly $250 to $2,500 a month, and AI-assisted seat-based tools cost $20 to $150 per seat a month. Enterprise AI SDRs such as 11x, Artisan and Qualified quote per customer. Pricing is usually tied to contacts reached or credits, not just seats, so volume drives cost more than headcount.

AiSDR (vendor-published, checked September 2026)

• Solo, $250 per month: 200 AI-researched contacts a month, 1 user, 1 domain, 3 mailboxes, 1 LinkedIn account, HubSpot two-way sync. Month-to-month.
• Explore, $900 per month: 800 contacts a month, unlimited users, 2 domains, 6 mailboxes, 5 LinkedIn accounts, LinkedIn signals. Quarterly contract.
• Scale, $2,500 per month: 2,500 contacts a month, 6 domains, 18 mailboxes, 20 LinkedIn accounts, Salesforce sync, website visitor tracking. Quarterly contract; fully managed service available for an extra $2,500 a month.

AiSDR offers 20% off on annual billing. See the AiSDR profile.

Salesforge Agent Frank

Agent Frank is listed at $499 per month billed quarterly for 2,000+ contacts a month, which Salesforge equates to $0.25 per contact. It includes autopilot and co-pilot modes, a 500M+ contact search engine, 20+ languages, a dedicated account manager and a shared Slack channel. Salesforge’s human-led sequencing plans start at $40 (Pro) and $80 (Growth) per month billed annually. See the Salesforge profile.

Amplemarket

Amplemarket’s Startup plan costs $600 per month on an annual term with 2 users, 27,000 contacts, multichannel sequences, AI intent signals and Duo Copilot. Growth (4 users, 140,000 contacts, adds Duo Voice) and Elite (10 users, 400,000 contacts, adds Duo Inbox) are custom-priced. All plans include a free trial. See the Amplemarket profile.

Regie.ai and Unify

Regie.ai’s RegieGO has a free plan with 250 one-time credits per person, Pro at $41 per month on annual billing ($49 monthly) with 5,000 credits a month and a power dialer, and Team at $125 per seat per month on annual billing ($150 monthly) with 15,000 credits per seat and a two-seat minimum. Unify has a free plan for up to 3 seats, a $20 per seat plan with 800 credits per seat a month, and a $60 per seat plan with 2,400 credits, both billed monthly. See the Regie.ai and Unify profiles.

11x, Artisan and Qualified

These three do not publish prices. Artisan says plans are “sized to your lead volume, mailboxes, and dialer seats,” with a Team plan around 2,500 leads contacted a month and a Scale plan around 6,000. Qualified says it builds a plan customised to your pipeline needs for Piper, its inbound AI SDR. 11x offers a live demo for Alice and Julian. See the 11x, Artisan and Qualified profiles, and the 11x vs Artisan comparison.

How do you compare AI SDR prices fairly?

Convert every quote to cost per contact reached, then to cost per meeting once you have pilot data. On list prices, AiSDR works out to $1.25 per contact on Solo ($250 for 200), about $1.13 on Explore ($900 for 800) and $1 on Scale ($2,500 for 2,500). Salesforge states $0.25 per contact for Agent Frank at 2,000+ contacts a month.

Per-contact price is only half the picture. A cheaper contact that includes less research, fewer channels or no mailbox setup can cost more per meeting booked. When comparing, list what each price includes: data, mailboxes and warm-up, LinkedIn accounts, CRM sync and human support. Then run the same ICP through two tools for the same period and divide spend by meetings held.

Can an AI SDR replace a human SDR?

For high-volume, templated outbound to a clearly defined ICP, an AI SDR can cover much of the research and first-touch writing a junior SDR does. It is weaker at judgment calls: picking which accounts matter this quarter, handling nuanced objections, multi-threading into a buying committee and live phone conversations. Most teams get the best return by pairing AI SDRs with human reps.

Vendors themselves frame it this way. Artisan says “Ava emails, your reps dial.” AiSDR recommends a quarterly commitment because teams see their strongest results after about six weeks and inbox warm-up takes 30+ days. That ramp time matters when you compare an AI SDR’s monthly price against a hire.

What are the risks of using an AI SDR?

The main risks are domain reputation damage from high send volumes, off-brand or inaccurate messages sent without review, weak targeting that burns through a total addressable market, and compliance exposure under email and data privacy laws. Each is manageable with approval settings, separate sending domains, tight ICP filters and legal review of your outreach rules.

• Deliverability: use secondary domains and warm mailboxes; AiSDR, Artisan and Salesforge all include or sell this setup.
• Message quality: start in co-pilot or approval mode. Artisan lets you approve before sending, lock tone and CTAs and ban phrases; AiSDR offers a co-pilot mode.
• List burn: cap contacts per month and exclude current customers and open opportunities with suppression lists.
• Compliance: confirm opt-out handling and data sourcing for the regions you email.

How do you choose an AI SDR tool?

Start from your motion, not the demo. If you have one founder selling, a month-to-month autonomous agent like AiSDR Solo is a low-risk test. If you have reps who need more pipeline, an AI-assisted platform such as Amplemarket, Regie.ai or Unify keeps humans in control. If inbound website traffic is your gap, an inbound agent like Qualified’s Piper fits better.

1. Define the job. Cold outbound, inbound conversion or rep assistance.
2. Check the data. Does the tool’s database cover your ICP and region, or will you bring your own lists?
3. Check the CRM. Two-way sync with HubSpot or Salesforce, and on which plan.
4. Price by volume. Convert each quote to cost per contact reached and cost per meeting booked in a pilot.
5. Test for 60 to 90 days. Measure positive replies, meetings held and pipeline created, not emails sent.

Where does buyer intent data fit in?

AI SDRs are only as good as the accounts they target. Intent data tells the agent which companies are actively researching your category, so it contacts in-market buyers first. Several tools include signals: Amplemarket has AI intent signals, AiSDR tracks LinkedIn engagement and website visitors, and Unify is built around signals. You can also feed third-party intent into any of them.

Spotsaas publishes buyer intent data from software buyers researching and comparing products on its marketplace, which vendors can use to prioritise accounts. For a wider view of the options, see our roundup of the best buyer intent data providers and our guide to identifying anonymous website visitors.

Do sales engagement platforms have AI SDR features?

Yes. Apollo includes an AI Assistant and AI research on its plans, which start at $49 per seat per month billed annually. Outreach sells named AI agents across its Amplify packages, metered in AI credits. These suit teams that want AI inside the sequencing tool they already use, without adding a separate autonomous agent.

See our Apollo.io review, the Outreach profile, and the AI sales assistant software and sales engagement software categories.

Related reading: Apollo vs ZoomInfo 2026: Data Quality, Credits and Cost, Outreach vs Salesloft 2026: Pricing, AI Agents and Fit

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