Click-through Tracking
Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A click tracking tool uses software or tags to track mouse clicks and taps. This data is gathered and presented in several ways, including quantitatively, graphically (heat maps), and through individual sessions (session recordings). Click tracking tools are used by marketers, analysts, and user researchers to attribute conversions, measure user activity, and discover website failures and optimization opportunities. Click-through tracking generates a click stream from a series of page requests, and each page generates a signal. These signals are then collected, giving web admins a sense of what people are looking at or clicking on within a website.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
