Social Media Analytics
Social Media Analytics refers to the process of analyzing and interpreting social media data to gain valuable insights and make informed decisions. This software feature allows businesses and individuals to track, monitor, and measure their social media presence across various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. The primary purpose of Social Media Analytics is to gather and analyze data about customers' opinions, preferences, and behaviors towards a brand or product. It provides a comprehensive view of a brand's performance on social media,
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
