Synthesio Review: Is It The Right Social Media Analytics Tools For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPRSynthesio offers custom pricing plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Synthesio?
Synthesio is an enterprise social listening platform used by corporate communications and brand insights teams to monitor reputation, track campaign impact, and benchmark sentiment across social media, news, and forums at scale. It integrates with Salesforce, HubSpot, and Slack to connect social data with broader marketing workflows. Pricing typically starts at $10,000+ annually, and the platform requires daily engagement from dedicated social media staff to justify the investment — it is not suited for teams without a full-time social or comms function.
Pricing
Synthesio offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
Synthesio Software Demo
Synthesio was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Synthesio
- Use cases
- Corporate communications departments, Publishing houses, Agencies managing influencer relations
- Team types
- PR teams, Social media managers
- Company size
- Medium Business, Large Enterprises
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Synthesio
Advanced analytics capabilities for influencer and journalist monitoring
Strong relationship management features tailored for publishing houses
High user satisfaction with a 4.6 rating from 175 reviewers
Is Synthesio right for you?
Best for agencies and corporates needing advanced influencer relationship analytics.
Choose Synthesio if
- You manage influencer and journalist relationships in publishing or corporate communications.
- Your team requires flexible, configurable analytics tailored to medium or large enterprises.
- You prioritize advanced visitor management and detailed influencer activity monitoring.
Consider alternatives if
- You are a small business with limited budget and need transparent pricing.
- You want an out-of-the-box, simple social media analytics tool without complex setup.
What buyers should know before shortlisting Synthesio
Synthesio is a social listening and influencer analytics platform built for enterprise teams managing brand reputation and campaign performance across multiple channels. Before shortlisting, verify that your team has dedicated social media or marketing staff—the platform requires active daily use to justify its cost, which typically starts at $10,000+ annually for mid-market plans.
In demos, confirm three specific capabilities: (1) whether the influencer database covers the geographic markets and content categories you track, (2) how the platform handles real-time alert configuration for your priority keywords and competitors, and (3) integration points with your existing CRM or marketing automation tool. Synthesio connects to Salesforce, HubSpot, and Slack, but custom API integrations may require developer time.
The main limitation is data latency on historical reports—some metrics refresh on a 24-hour cycle rather than in real time. Smaller teams (under 5 people) often find the learning curve steep; plan for 2–3 weeks of onboarding before the platform delivers actionable insights.
Request a trial focused on your actual use case—social listening for competitive monitoring, influencer outreach, or crisis detection—rather than a generic walkthrough, since feature relevance varies significantly by use case.
Synthesio pros and cons
- Synthesio pros
Advanced analytics capabilities for influencer and journalist monitoring
Strong relationship management features tailored for publishing houses
High user satisfaction with a 4.6 rating from 175 reviewers
- Synthesio cons
Pricing is quotation-based and not publicly available, complicating budgeting
Limited information on out-of-the-box use cases and benefits
Ready to try it?
Get started with Synthesio
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Synthesio side-by-side with top Social Media Analytics Tools alternatives.
What is the pricing of Synthesio?
Synthesio uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Synthesio Pricing Plans
Weighing your options?
Not sure if Synthesio fits your budget?
Synthesio reviews and ratings
Buyer sentiment
Overall positive sentiment highlights advanced analytics and relationship management, tempered by concerns over pricing transparency and setup complexity.
What buyers like
- Advanced analytics
- Relationship management
- User satisfaction
Common complaints
- Pricing transparency
- Complex setup
Are you using Synthesio?
What users are saying
K
Kim
10/01/19
Synthesio is great solution for managing social media activities
PROS & CONS What are the best aspects of this product? Synthesio offers powerful defense system against potential risks to our brand, we can highlight ...
Read more
K
Katy
09/30/19
This is great platform with wonderful insight
PROS & CONS What are the best aspects of this product? I like that this tool provides us with robust data on business pitches and it provides with ...
Read more
Y
Yolanda
09/17/19
This is accurate social media monitoring solution
PROS & CONS What are the best aspects of this product? This tool is easy to set up, it has great dashboard and user-friendly modules. It is ...
Read more
J
Jack
09/29/18
It is highly useful solution
PROS & CONS What are the best aspects of this product? What I like most about Synthesio is its flexibility, you can easily customize the dashboards so ...
Read more
D
Darrel
09/06/18
I have great experience with Synthesio
PROS & CONS What are the best aspects of this product? This is very easy to use product. It is highly flexible and wonderful tool for reporting. The ...
Read more
N
Norma
01/31/18
Synthesio is easy to use and it provides great insights
PROS & CONS What are the best aspects of this product? This product is user-friendly and intuitive wih great design and visualisation of data, there ...
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- A demo or quick answers, your call
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What are the features of Synthesio?
An app or software sends out alerts, which are actionable and content-rich push notifications. These alerts can be for various reasons, incl…
The strategy of collecting data from social media sites and blogs and assessing that data to make business decisions is referred to as socia…
Competitive analysis is a feature that allows businesses to gather information on their competitors in order to gain a deeper understanding…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Keyword search is a powerful software feature that allows users to search for specific words or phrases within a larger collection of data.…
Monitoring is a crucial feature of software applications that allows users to track and analyze the performance of their systems and applica…
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting proce…
A social media sentiment analysis tells how people on social media feel about your company. Sentiment analysis considers feelings and opinio…
Social Media Analytics refers to the process of analyzing and interpreting social media data to gain valuable insights and make informed dec…
Synthesio security and data handling
Key compliance certifications and security features for IT and security teams evaluating Synthesio.
Certifications
Developer & data
Alternatives to Synthesio
Synthesio Support Options
Frequently Asked Questions About Synthesio
Common questions buyers ask before choosing Synthesio.
Synthesio is a Social Media Analytics Tools. Synthesio offers Monitoring, Sentiment Analysis, Social Media Analytics, Analytics (Social Media), Reporting and many more functionalities.
Synthesio is a strong fit if: You manage influencer and journalist relationships in publishing or corporate communications.; Your team requires flexible, configurable analytics tailored to medium or large enterprises.. Consider alternatives if: You are a small business with limited budget and need transparent pricing.; You want an out-of-the-box, simple social media analytics tool without complex setup..
Buyers commonly note the following limitations of Synthesio: Pricing is quotation-based and not publicly available, complicating budgeting; Limited information on out-of-the-box use cases and benefits; Potentially complex setup due to configurable nature.
Some top alternatives to Synthesio includes Social Opinion, ListenFirst, SocialTracker, Brandwatch and Radarly.
Synthesio offers Quotation Based pricing model
The starting price is not disclosed by Synthesio. You can visit Synthesio pricing page to get the latest pricing.
Ready to try it?
Get started with Synthesio
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
