BuzzSumo Review: Is It The Right Social Media Analytics Tools For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPRStarts from $79 / Month when Billed Yearly
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is BuzzSumo?
BuzzSumo is a content research and social analytics tool used by content marketers and PR teams to find high-performing content, track competitor activity, and identify influencers across blogs, news, and social platforms. It replaces manual monitoring by combining content search with social share data in one dashboard, making it easier to plan campaigns around topics that already have proven traction. The tool is better suited for content strategy and research than real-time social media engagement or community management.
Pricing
Starts from $79 / Month when Billed Yearly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
BuzzSumo Software Demo
BuzzSumo was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider BuzzSumo
- Use cases
- Content marketing teams, PR and communications agencies, Social media management teams
- Team types
- Marketing managers, Content strategists
- Company size
- 51-500 employees, 500+ employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose BuzzSumo
Combines Google Alerts with social media search for comprehensive content tracking
User-friendly dashboard that aggregates content from blogs, news, and comments
Effective influencer engagement features
Is BuzzSumo right for you?
Best for streamlined content tracking and influencer engagement in mid-to-large marketing teams.
Choose BuzzSumo if
- You need a simple dashboard combining Google Alerts with social media search for content monitoring.
- Your team focuses on content marketing, PR, or social media management within mid-sized or larger companies.
- You want effective influencer engagement tools integrated with content curation features.
Consider alternatives if
- Your company requires deep, customizable enterprise analytics workflows and advanced reporting.
- You need extensive CRM or sales integrations or transparent, straightforward pricing information upfront.
What buyers should know before shortlisting BuzzSumo
BuzzSumo is a unique social media analytics tool that combines content tracking with influencer engagement. Its user-friendly dashboard simplifies the process of monitoring online content, although some users may find its pricing and feature set limiting.
BuzzSumo pros and cons
- BuzzSumo pros
Combines Google Alerts with social media search for comprehensive content tracking
User-friendly dashboard that aggregates content from blogs, news, and comments
Effective influencer engagement features
- BuzzSumo cons
Pricing details are not publicly available, requiring sales contact
Limited advanced customization or enterprise-grade process features
Ready to try it?
Get started with BuzzSumo
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare BuzzSumo side-by-side with top Social Media Analytics Tools alternatives.
What is the pricing of BuzzSumo?
BuzzSumo Pricing Plans
Pro
Unlimited Searches
Alerts: 5 Alerts, 5000 Mentions
Years of Data: 1 Year
Users: 1-5 Users
Exports: 50 Exports
Show more +
Plus
Includes features of Pro Plan, Plus
Alerts: 10 Alerts, 10000 Mentions
Question Analyzer
Users: 10 Users
Exports: 150 Exports
Show more +
Large
Alerts: 30 Alerts, 20000 Mentions
Facebook Analyzer
Years of Data: 2
Users: 15 Users
Exports: 200 Exports
Show more +
Enterprise
50+ Alerts
Years of Data: 5
Users: Custom
Exports: Custom
Projects: Custom
Show more +
Weighing your options?
Not sure if BuzzSumo fits your budget?
BuzzSumo reviews and ratings
Buyer sentiment
Overall positive sentiment highlights ease of use and effective content tracking, with some concerns about pricing transparency and advanced features.
What buyers like
- Ease of use
- Content tracking accuracy
- Influencer engagement
Common complaints
- Pricing transparency
- Limited advanced customization
Are you using BuzzSumo?
What users are saying
MS
Miranda Smith
03/30/21
Buzzsumo is the best platform for…
Buzzsumo is the best platform for several reasons:- the first one, to measure how much an article has been shared on the web;- the second, to look up ...
Read more
EW
Elvis White
01/23/21
Amazing tool to find great online…
Amazing tool to find great online content!
MB
Midhat B
10/13/20
Great tool for measuring social trends
What do you like best? It has very simple and easy to use interface and shows accurate top trends for social media. It tracks web mentions, ...
Read more
LT
Lovely T
10/09/20
Best Tool To Get Content Insights And Prepare Content Strategy
What do you like best? Finding influencers and researching the topics that will help in preparing the content strategy. It provides too many data ...
Read more
KA
Kapril A
09/15/20
Powerful content analytics tool for marketers and advertising agencies
What do you like best? really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your ...
Read more
MB
Mary B
08/11/20
Great platform to search for content and follow social networks through analysis
What do you like best? With this platform it is easy to stay on top of trending topics and it is also a tool for understanding social media sites ...
Read more
- See if BuzzSumo fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
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What are the features of BuzzSumo?
An app or software sends out alerts, which are actionable and content-rich push notifications. These alerts can be for various reasons, incl…
Competitive analysis is a feature that allows businesses to gather information on their competitors in order to gain a deeper understanding…
Content analytics is a powerful software feature that enables businesses to gain valuable insights from their digital content. It involves t…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Engagement metrics are powerful tools that allow software users to track and analyze the level of interaction and involvement of their audie…
Keyword search is a powerful software feature that allows users to search for specific words or phrases within a larger collection of data.…
Monitoring is a crucial feature of software applications that allows users to track and analyze the performance of their systems and applica…
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting proce…
Social Media Analytics refers to the process of analyzing and interpreting social media data to gain valuable insights and make informed dec…
BuzzSumo security and data handling
Key compliance certifications and security features for IT and security teams evaluating BuzzSumo.
Certifications
Security features
Developer & data
Alternatives to BuzzSumo
BuzzSumo Support Options
Frequently Asked Questions About BuzzSumo
Common questions buyers ask before choosing BuzzSumo.
BuzzSumo is a Social Media Analytics Tools. BuzzSumo offers Content Analytics, Keyword Search, Competitive Analysis, Social Media Analytics, Monitoring and many more functionalities.
BuzzSumo is a strong fit if: You need a simple dashboard combining Google Alerts with social media search for content monitoring.; Your team focuses on content marketing, PR, or social media management within mid-sized or larger companies.. Consider alternatives if: Your company requires deep, customizable enterprise analytics workflows and advanced reporting.; You need extensive CRM or sales integrations or transparent, straightforward pricing information upfront..
Buyers commonly note the following limitations of BuzzSumo: Pricing details are not publicly available, requiring sales contact; Limited advanced customization or enterprise-grade process features; May lack integrations needed for complex marketing stacks.
Some top alternatives to BuzzSumo includes ListenFirst, Sprinklr, Hootsuite, Sprout Social and Blogalyzer.
BuzzSumo offers Free Trial, Subscription, Quotation Based pricing models
The starting price of BuzzSumo is $79/Month when Billed Yearly
Ready to try it?
Get started with BuzzSumo
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
