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Metricool vs Iconosquare Comparison

Last updated:

Metricool

4.4(6 reviews)

Starting at $12 /Month

  • Individuals
  • Freelancers / Consultants

The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summari…

Iconosquare

4.7(76 reviews)

Starting at $49 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

Iconosquare is a social media analytics and scheduling platform used by social media managers and agency teams handling Instagram and Facebook accounts across multiple client profiles. It tracks engagement metrics, audie…

Iconosquare leads on user satisfaction with a 4.7-star rating across 76 reviews.

Metricool vs Iconosquare — at a glance

FeatureMetricoolIconosquare
Rating4.4 / 54.7 / 5
Reviews676
Starting price$12 /Month$49 /Month
Free trial No Yes
Free version No No
Best forIndividuals, Freelancers / Consultants, Medium BusinessIndividuals, Freelancers / Consultants, Medium Business
CategorySocial Media Analytics ToolsSocial Media Analytics Tools
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable—
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyGlobalGlobal

Key differences between Metricool and Iconosquare

  • Pricing: Metricool starts at $12 /Month, while Iconosquare starts at $49 /Month.
  • Free trial: Iconosquare offers a free trial; Metricool does not.
  • User satisfaction: Iconosquare scores higher with a 4.7-star average.
  • Deployment: Metricool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Iconosquare supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Metricool vs Iconosquare — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Social Media Analytics Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Metricool - Social Media Analytics Tools
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Iconosquare - Social Media Analytics Tools
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Talk to an expert

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Metricool vs Iconosquare: Biggest differences

Start here before you go deeper into features.

Metricool

Best for real-time social media tracking with simple, visual performance summaries.

Choose if
  • You need live monitoring of social media activity while managing posts.
  • You want an easy-to-use tool combining competitor comparison and performance metrics.
  • Your team is small to mid-sized and prefers a streamlined setup with low complexity.
Consider alternatives if
  • You require advanced, enterprise-grade analytics beyond basic summaries.
  • Your company needs deep integrations with multiple complex enterprise systems.

Iconosquare

Best for small to medium businesses managing social media and client websites efficiently.

Choose if
  • You need simple, streamlined management of multiple social media accounts.
  • You want effective post scheduling to boost social media engagement.
  • You are a freelancer or small team managing both personal and business media.
Consider alternatives if
  • You require advanced multi-channel marketing automation and enterprise-grade integrations.
  • You need deep, advanced analytics and customizable reporting features.

Metricool: Best for real-time social media tracking with simple, visual performance summaries. Iconosquare: Best for small to medium businesses managing social media and client websites efficiently.

Description

The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides ... Read More about Metricool

Iconosquare is a social media analytics and scheduling platform used by social media managers and agency teams handling Instagram and Facebook accounts across multiple client profiles. It ... Read More about Iconosquare

Entry Level Pricing

  • Starts from $12 , Billed Yearly
  • Starts from $49 , Billed Yearly

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.42

(6)

4.66

(76)

Best Company Size

1-50 employees51-500 employees
1-50 employees51-500 employees
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Software Demo

Demo

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How do Metricool and Iconosquare Compare on Features?

Total Features

6 Features

9 Features

Unique Features

No unique features

No unique features

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Compare Metricool and Iconosquare on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $12 , Billed Yearly
      • $49 , Billed Yearly

      Pricing Plans

      • Free

        • Brands: 1 Brand

        • Instagram: 1 account

        • Facebook: 1 page or group

        Show more +

      • Pro 5

        • Brands: 5 Brands

        • Instagram: 5 accounts

        • Facebook: 5 pages or groups

        Show more +

      • Pro 10

        • Brands: 10 Brands

        • Instagram: 10 accounts

        • Facebook: 10 pages or groups

        Show more +

      • Browse all pricing plans
      • Pro

        • $49 per Month billed Annually or $59 per Month billed Monthly

        • Social profiles - 3

        • Additional profile - $19/mo

        Show more +

      • Advanced

        • $79 per Month billed Annually or $ 99 per Month billed Monthly

        • Social profiles - 5

        • Additional profile - $15/mo

        Show more +

      • Enterprise

        • Custom

        • Social profiles - 10+

        • Additional profile - $12/mo

        Show more +

      Pricing Page

      Metricool pricing
      Iconosquare pricing

      Metricool vs Iconosquare: Other Details

      Organization Types supported

      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers
      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Metricool vs Iconosquare Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Data Encryption

      —
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Metricool User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      3

      3

      0

      0

      0

      75

      8

      1

      2

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity.

      What buyers like

      • Ease of use
      • Real-time social media tracking
      • Visual performance summaries

      Common complaints

      • Limited advanced analytics
      • Unclear pricing

      Buyer sentiment

      Users generally express positive sentiment about Iconosquare's ease of use and scheduling features, with some concerns about pricing clarity and advanced functionality.

      What buyers like

      • Ease of use
      • Post scheduling
      • Engagement tracking

      Common complaints

      • Pricing transparency
      • Limited advanced features

      Pros and Cons

      • Real-time social media activity tracking

      • Visual and statistical performance summaries

      • Easy-to-use interface combining multiple key components

      • Limited advanced analytics features

      • Pricing details not fully transparent

      • Easy management of multiple social media accounts

      • Effective post scheduling capabilities

      • Improved engagement tracking

      • Limited information on pricing transparency

      • Potential lack of advanced analytics features

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Metricool or Iconosquare? Tell buyers what actually differs.

      Metricool and Iconosquare Customers

      Customers

      Nike

      Nike

      Canon

      Canon

      Adidas

      Adidas

      No Customers information available.

      Media and Screenshots

      Screenshots

      Social Media Insights

      3 Screenshots

      screenshots

      7 Screenshots

      Videos

      video-0

      3 Videos

      video-0

      3 Videos

      Top Alternatives to Metricool and Iconosquare in 2026

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      Related Blogs and Articles for Social Media Analytics Tools

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Metricool or Iconosquare?
      Iconosquare edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Metricool and Iconosquare offer a free trial?
      Iconosquare offers a free trial. Metricool does not.
      What is the starting price of Metricool vs Iconosquare?
      Metricool starts at $12 /Month. Iconosquare starts at $49 /Month.
      What are the top alternatives to Metricool?
      Top alternatives to Metricool include Iconosquare, Rival IQ, ListenFirst, Synthesio, BuzzSumo.
      What are the top alternatives to Iconosquare?
      Top alternatives to Iconosquare include Rival IQ, Unmetric, Twitter Analytics, ListenFirst, quintly.