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CB Insights - Marketing Analytics Software

Top 10 CB Insights Alternatives 2026

Empower your business decisions with CB Insights.

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User Ratings

4.59

(Based on 11 reviews)

Trusted by 2M+ software buyers annually.

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Main Features

  • Alert Notifications
  • Analytics
  • Competitor Analysis
  • Dashboard

Pricing

  • CB Insights offers custom pricing plan

Get Pricing Details

CB Insights is a Marketing Analytics Software platform with a user rating of 4.6★ based on 11 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Analytics Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.

CB Insights vs Top Alternatives at a Glance

Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.

ToolBest ForPricingRatingFree Option
CB Insights CurrentMarketing Analytics SoftwareCustom pricing4.6 ★✗ No
PathmaticsMarketing Analytics SoftwareCustom pricing4.3 ★✗ No
BitcluMarketing Analytics Software$19.993.7 ★✓ Yes
TrackierMarketing Analytics Software$2995.0 ★✓ Yes
Funnel.ioMarketing Analytics SoftwareFree trial4.5 ★✓ Yes
ImprovadoMarketing Analytics SoftwareCustom pricing4.5 ★✗ No

Alternatives of CB Insights with

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CB Insights rating: 4.6 ★10 alternatives found

Showing 1-10 out of 10

Top rated

List of the Top CB Insights alternatives as of October 2026

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

Pathmatics - Marketing Analytics Software

Pathmatics — 4.35★

Maximize your marketing with Pathmatics analytics.

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4.3

(186)

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✦ Editor’s Pick

What is Pathmatics?

Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ad accounts from multiple platforms to get a single view of the overall marketing picture, showing social ...

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What reviewers like about Pathmatics

  • Comprehensive data breakdown
  • Multi-platform integration
  • User-friendly interface

Where Pathmatics falls short

  • Can be overwhelming for beginners
  • Requires data linking
  • Limited customization options

Common Features

  • Competitor Analysis

  • Analytics

  • Dashboard

Unique Features

  • Brand Tracking

  • Reports

Pricing

Pathmatics offers custom pricing plan

Bitclu - Marketing Analytics Software

Bitclu — from $19.99 · 3.67★

Track, analyze, and boost your marketing efforts effortlessly.

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3.7

(6)

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What is Bitclu?

Bitclu is a cloud-based marketing analytics software solution built for small to midsize businesses. Collect feedback from customers across multiple channels - web, social media, text messaging, email - using the guided question designer tool. Get instant access to actionable reports with ...

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What reviewers like about Bitclu

  • Cloud-based solution
  • Multi-channel feedback collection
  • Customizable reporting

Where Bitclu falls short

  • Limited to small to midsize businesses
  • May lack advanced analytics features
  • Requires internet access

Common Features

  • Analytics

  • Data Analysis

Unique Features

  • Reports

Pricing

Free Trial available

Starts from $19.99/Month

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Trackier - Marketing Analytics Software

Trackier — from $299 · 5★

Unleash profitable insights for maximum success.

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5.0

(14)

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⭐ Higher rated than CB Insights

What is Trackier?

Trackier is marketing analytics software that uncovers most profitable customers and shows how to sell more. Just input the transaction details for each sale and Trackier will do the rest, combining sales data with mailing list, web traffic, advertising costs, and much more to build a complete ...

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What reviewers like about Trackier

  • User-friendly interface
  • Comprehensive customer profiling
  • Cloud-based solution

Where Trackier falls short

  • Limited customization options
  • May require data input
  • Not suitable for small businesses

Common Features

  • Analytics

  • Dashboard

Unique Features

  • Conversion Tracking

  • Campaign Management

  • Performance Analytics

Pricing

Free Trial available, Try Now

Starts from $299/Month

Funnel.io - Marketing Analytics Software

Funnel.io — 4.53★

Unleash the Power of Your Marketing Data.

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4.5

(90)

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What is Funnel.io?

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scoring', and much more. Unlike other marketing analytics platforms, Funnel.io ...

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What reviewers like about Funnel.io

  • Simplifies campaign tracking
  • User-friendly reporting dashboard
  • Real-time data aggregation

Where Funnel.io falls short

  • Limited integrations with some platforms
  • Can be overwhelming for beginners
  • Pricing may be high for startups

Common Features

  • Analytics

  • Dashboard

Unique Features

  • Data Integration

  • Reports

  • Data Import-Export

Pricing

Free Trial available, Try Now

Funnel.io offers custom pricing plan

Improvado - Marketing Analytics Software

Improvado — 4.5★

Maximize your marketing results with Improvado.

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4.5

(62)

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What is Improvado?

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the list goes on. It provide video optimization tools that allow to tweak videos ...

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What reviewers like about Improvado

  • Comprehensive lead tracking
  • Video optimization tools
  • Automates email campaigns

Where Improvado falls short

  • Complex interface for beginners
  • Can be overwhelming with features
  • Higher cost for small businesses

Common Features

  • Analytics

  • Dashboard

Unique Features

  • Data Integration

  • Reports

  • Analytics (ROI Tracking)

Pricing

Improvado offers custom pricing plan

PathFactory - Marketing Analytics Software

PathFactory — 4.45★

Insights for elevated content journeys.

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4.5

(210)

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What is PathFactory?

PathFactory is a comprehensive analytics platform designed to provide invaluable insights into content consumption. Utilizing AI-based technology, it eliminates the need for hard gating and facilitates the creation of real-time tailored content journeys. This maximizes the return on clicks and ...

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What reviewers like about PathFactory

  • Facilitates quick and easy implementation, ideal for enterprise use.
  • Exceptional customer support and assistance that enhances user experience.
  • Customizable content tracks for different customer segments add value.

Where PathFactory falls short

  • Initial learning curve for complex features, may require additional training.
  • Interface may feel outdated and could benefit from UI improvements.
  • Some features like exploration could be more user-friendly.

Common Features

  • Analytics

  • Dashboard

Unique Features

  • Content Management

  • Engagement Metrics

  • Website Visitor Tracking

Pricing

PathFactory offers custom pricing plan

Marketing Evolution - Marketing Analytics Software

Marketing Evolution — 4.5★

Uncover key insights for revenue-driving campaigns.

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4.5

(3)

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What is Marketing Evolution?

Marketing Evolution is a cloud-based marketing analytics software platform that brings together market research, surveys and loyalty programs to deliver immediate insights and business intelligence. Leverage traditional and social media content analysis, customer experience analytics, custom ...

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What reviewers like about Marketing Evolution

  • Cloud-based platform
  • Immediate insights
  • Comprehensive data integration

Where Marketing Evolution falls short

  • Complex setup process
  • Higher cost for advanced features
  • Limited customization options

Common Features

  • Analytics

  • Data Analysis

Unique Features

  • Analytics (ROI Tracking)

  • Data Segmentation

  • Campaign Management

Pricing

Marketing Evolution offers custom pricing plan

People.ai - Marketing Analytics Software

People.ai — 4.37★

Unlock your growth potential with intelligent ROI solutions.

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4.4

(446)

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What is People.ai?

People.ai's cutting-edge revenue operations and intelligence (ROI) platform helps leading organizations such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom optimize their growth potential. Leveraging proprietary AI technology, People.ai allows users to transform data from emails, meetings, ...

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What reviewers like about People.ai

  • Provides integration with various tools, offering hassle-free use and insights for users.
  • Automates the process of capturing and organizing data related to sales activities, enhancing productivity.
  • Efficient activity tracking capability, allowing visibility into team analytics and engagement.

Where People.ai falls short

  • Challenges with data mapping to correct accounts, leading to complexities as the user base grows.
  • Lack of visibility into specific team members' metrics, limiting benchmarking and learning opportunities.
  • Managing interface and configuring settings can be daunting for some users.

Common Features

  • Analytics

  • Dashboard

Unique Features

  • Data Integration

  • Sales Tracking

  • Reports

Pricing

People.ai offers custom pricing plan

Datorama - Marketing Analytics Software

Datorama — 4.34★

Boost your marketing ROI and dominate the competition.

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4.3

(89)

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What is Datorama?

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other ...

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What reviewers like about Datorama

  • Optimizes marketing efforts
  • Comprehensive traffic analysis
  • User-friendly interface

Where Datorama falls short

  • Limited features for non-marketers
  • May require training for full utilization
  • Pricing can be high for small teams

Common Features

  • Dashboard

  • Analytics

Unique Features

  • Data Integration

  • Report Generation

  • Analytics (ROI Tracking)

Pricing

Free Trial available

Datorama offers custom pricing plan

Oviond - Marketing Analytics Software

Oviond — from $14 · 4.3★

Revolutionizing eCommerce with powerful marketing analytics.

Start Free Trial

4.3

Add to compare

What is Oviond?

Oviond, the marketing analytics software that gives user the power to increase revenue and propel eCommerce business forward. Design and create engaging and effective landing pages and web forms in minutes. Track and manage customer behaviour in order to increase conversion rates. Provide ...

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What reviewers like about Oviond

  • User-friendly interface
  • Effective landing page creation
  • Real-time customer tracking

Where Oviond falls short

  • Limited advanced analytics
  • May require setup time
  • Not suitable for large enterprises

Common Features

  • Dashboard

  • Analytics

Unique Features

  • Reports

  • Reporting

  • Data Integration

Pricing

Free Trial available, Try Now

Starts from $14/Month when Billed Yearly

CB Insights vs its closest competitors

Across Marketing Analytics Software, 10 products compete directly with CB Insights. The strongest overlap is with Pathmatics, Bitclu and Trackier. Each is compared against CB Insights on rating, pricing and feature coverage below.

Sites and apps like CB Insights

Searches for "sites like CB Insights" and "apps like CB Insights" land on the same set of options as "CB Insights alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.

What earned each CB Insights alternative its spot

PathmaticsBest for teams of all sizes

Comprehensive data breakdown

Watch for: Can be overwhelming for beginners

BitcluBest for teams of all sizes

Cloud-based solution

Watch for: Limited to small to midsize businesses

TrackierBest for mid-size & enterprise teams

User-friendly interface

Watch for: Limited customization options

Funnel.ioBest for teams of all sizes

Simplifies campaign tracking

Watch for: Limited integrations with some platforms

ImprovadoBest for teams of all sizes

Comprehensive lead tracking

Watch for: Complex interface for beginners

PathFactoryBest for teams of all sizes

Facilitates quick and easy implementation, ideal for enterprise use.

Watch for: Initial learning curve for complex features, may require additional training.

Marketing EvolutionBest for teams of all sizes

Cloud-based platform

Watch for: Complex setup process

People.aiBest for small businesses

Provides integration with various tools, offering hassle-free use and insights for users.

Watch for: Challenges with data mapping to correct accounts, leading to complexities as the user base grows.

DatoramaBest for teams of all sizes

Optimizes marketing efforts

Watch for: Limited features for non-marketers

OviondBest for teams of all sizes

User-friendly interface

Watch for: Limited advanced analytics

Why teams look for a CB Insights alternative

Teams rarely leave CB Insights without a reason — usually it's one of these:

  • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
  • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
  • Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options.

Key things to look for in a CB Insights alternative

Comparing pricing, ratings, and strengths across the 10 alternatives: 5 offer a free tier; and Trackier is the highest rated at 5★ across 14 reviews.

How we rank, in short.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].