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Best CB Insights Alternatives — 12 Compared, With Free Tools (2026)

Explore 12 alternatives to CB Insights — vetted by our editors with real user reviews, pricing, and feature comparisons.

The top free CB Insights alternatives, at a glance

Quick answer

Want the short version? The top CB Insights alternatives are Bitclu, Trackier and Funnel.io. Bitclu leads the list with a 3.67★ rating from real users. Compare all 12 on rating and pricing below.

Price, missing features, or a steep learning curve will make any team rethink CB Insights. These 12 marketing analytics software free alternatives are the ones we'd put in the running. We rank by SpotScore (real-user satisfaction and market presence), then ratings and pricing. Editors review every entry. Glance at the table, then read on.

ProductSpotScoreRatingPricingBest for
BitcluTrack, analyze, and boost your marketing efforts effortlessly.—★★★★☆ 3.67(6)Freefrom $19.99/moteams of all sizes
TrackierUnleash profitable insights for maximum success.—★★★★★ 5(14)Freefrom $299/momid-size & enterprise teams
Funnel.ioUnleash the Power of Your Marketing Data.—★★★★★ 4.53(90)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
DatoramaBoost your marketing ROI and dominate the competition.—★★★★☆ 4.34(89)FreeFree Trial · Quotation Basedteams of all sizes
OviondRevolutionizing eCommerce with powerful marketing analytics.—★★★★☆ 4.3Freefrom $14/moteams of all sizes
Zulu5Stay ahead of the game with Zulu5.—Not yet ratedFreeFree Trial · Quotation Basedteams of all sizes
WeberloMaximize your website traffic with advanced sales attribution.—Not yet ratedFreeFreemium · Subscriptionteams of all sizes
UplifterOptimize campaigns with precision and efficiency.—Not yet ratedFreeFree Trial · Quotation Based · Subscriptionteams of all sizes
EDEEMaximize campaign impact with automated budget management.—Not yet ratedFreeFree Trial · Quotation Based · Subscriptionteams of all sizes
AgencyEasyElevate your agency with precision and ease.—★★★★★ 4.67(3)FreeFree Trial · Subscriptionteams of all sizes
BadgerStreamline marketing reports with ease and precision.—Not yet ratedFreeFree Trial · Quotation Based · Subscriptionteams of all sizes
Lead MirrorTransform your marketing strategy with Lead Mirror.—Not yet ratedFreeFree Trial · Subscription · Quotation Basedteams of all sizes
Bitclu - Marketing Analytics Software

Bitclu

Track, analyze, and boost your marketing efforts effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Bitclu?

Bitclu is a cloud-based marketing analytics software solution built for small to midsize businesses. Collect feedback from customers across multiple channels - web, social media, text messaging, email - using the guided question designer tool. Get instant access to actionable reports with ...

Read more about Bitclu
Free Trial
Trackier - Marketing Analytics Software

Trackier

Unleash profitable insights for maximum success.

Best for: Mid-market · Enterprise

Start Free Trial

Add to compare

What is Trackier?

Trackier is marketing analytics software that uncovers most profitable customers and shows how to sell more. Just input the transaction details for each sale and Trackier will do the rest, combining sales data with mailing list, web traffic, advertising costs, and much more to build a complete ...

Read more about Trackier
Free TrialTry Free →

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year
Funnel.io - Marketing Analytics Software

Funnel.io

Unleash the Power of Your Marketing Data.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Funnel.io?

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scoring', and much more. Unlike other marketing analytics platforms, Funnel.io ...

Read more about Funnel.io
Free TrialTry Free →·

Funnel.io offers custom pricing plan

Datorama - Marketing Analytics Software

Datorama

Boost your marketing ROI and dominate the competition.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Datorama?

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other ...

Read more about Datorama
Free Trial·

Datorama offers custom pricing plan

Oviond - Marketing Analytics Software

Oviond

Revolutionizing eCommerce with powerful marketing analytics.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

Add to compare

What is Oviond?

Oviond, the marketing analytics software that gives user the power to increase revenue and propel eCommerce business forward. Design and create engaging and effective landing pages and web forms in minutes. Track and manage customer behaviour in order to increase conversion rates. Provide ...

Read more about Oviond
Free TrialTry Free →·

Oviond offers custom pricing plan

Zulu5

Zulu5

Stay ahead of the game with Zulu5.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zulu5?

Unveil the latest in digital advertising insights with Zulu5, your go-to solution for staying in the know about trending campaigns and ensuring transparency and security. Zulu5 empowers users by simplifying the analysis, comparison, and protection of their digital advertising endeavors. Bid ...

Read more about Zulu5
Free TrialTry Free →·

Zulu5 offers custom pricing plan

Weberlo

Weberlo

Maximize your website traffic with advanced sales attribution.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Weberlo?

Weberlo, the premier E-commerce PPC Attribution Solution, is a cutting-edge platform that revolutionizes the way marketers optimize website traffic. With its advanced algorithms and intuitive interface, Weberlo simplifies the process of sales attribution, empowering marketers to maximize ...

Read more about Weberlo

Starts from $99.00/month when Billed Yearly, also offers free forever plan

Uplifter

Uplifter

Optimize campaigns with precision and efficiency.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Uplifter?

Uplifter is a campaign tracking and analytics platform that generates tracking URLs and consolidates reporting into one dashboard, replacing manual data entry across multiple systems. Marketers can monitor, track, and analyze campaign performance in one place, while analysts can build reports ...

Read more about Uplifter
Free TrialTry Free →·

Uplifter offers custom pricing plan

EDEE

EDEE

Maximize campaign impact with automated budget management.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is EDEE?

Introducing EDEE, the cutting-edge Digital Marketing Budget Management Software designed to revolutionize how advertising budgets are managed. Bid farewell to the challenges of erratic spending and manual calculations, as EDEE offers a seamless solution with automated budget pacing reporting. ...

Read more about EDEE
Free Trial·

EDEE offers custom pricing plan

AgencyEasy

AgencyEasy

Elevate your agency with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AgencyEasy?

AgencyEasy is a white-label SEO rank tracking and reporting platform for digital agencies. It monitors client keyword rankings in real time, tracks SEO performance data, and generates branded reports. The platform also includes competitor analysis, market analytics, and automated campaign ...

Read more about AgencyEasy
Free Trial
Badger

Badger

Streamline marketing reports with ease and precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Badger?

Introducing Badger, the hassle-free solution for streamlining marketing reports with ease. Elevate your data analysis game and impress clients with our innovative platform designed for professionals seeking a seamless way to consolidate multiple data sources into visually appealing custom ...

Read more about Badger
Free Trial·

Badger offers custom pricing plan

Lead Mirror - New SaaS Software

Lead Mirror

Transform your marketing strategy with Lead Mirror.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Lead Mirror?

Introducing Lead Mirror - the ultimate tool for maximizing your marketing efforts. With its powerful user-centric data pool architecture, this SaaS aggregator helps you understand your web audience and convert them into leads. Say goodbye to scattered data and marketing guesswork - Lead Mirror ...

Read more about Lead Mirror
Free Trial·

Starts from $14.63/User/Month when Billed Yearly

CB Insights vs its closest competitors

Across Marketing Analytics Software, 12 products compete directly with CB Insights. The strongest overlap is with Bitclu, Trackier and Funnel.io. Each is compared against CB Insights on rating, pricing and feature coverage below.

Sites and apps like CB Insights

Searches for "sites like CB Insights" and "apps like CB Insights" land on the same set of options as "CB Insights alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

What earned each CB Insights alternative its spot

BitcluBest for teams of all sizes

Cloud-based solution

Watch for: Limited to small to midsize businesses

TrackierBest for mid-size & enterprise teams

User-friendly interface

Watch for: Limited customization options

Funnel.ioBest for teams of all sizes

Simplifies campaign tracking

Watch for: Limited integrations with some platforms

DatoramaBest for teams of all sizes

Optimizes marketing efforts

Watch for: Limited features for non-marketers

OviondBest for teams of all sizes

User-friendly interface

Watch for: Limited advanced analytics

Zulu5Best for teams of all sizes
WeberloBest for teams of all sizes
UplifterBest for teams of all sizes
EDEEBest for teams of all sizes
AgencyEasyBest for teams of all sizes
BadgerBest for teams of all sizes
Lead MirrorBest for teams of all sizes

Why teams look for a CB Insights alternative

Teams rarely leave CB Insights without a reason — usually it's one of these:

  • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
  • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
  • Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options.

Key things to look for in a CB Insights alternative

Comparing pricing, ratings, and strengths across the 12 free alternatives: 12 offer a free tier; paid plans run $14–$299, with Oviond the cheapest entry point; and Trackier is the highest rated at 5★ across 14 reviews.

How we rank, in short.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to CB Insights are Trackier (5.0★), AgencyEasy (4.7★), Funnel.io (4.5★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to CB Insights, prioritize: Competitor Analysis, Data Analysis, Analytics, Dashboard, Alert Notifications, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply CB Insights is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to narrow down your CB Insights alternative

  • On a budget / just exploring: start with a free tier — Bitclu, Trackier and Funnel.io let you evaluate without paying upfront.
  • If real-user ratings matter most: Trackier has the strongest star rating (5★) among the options with verified reviews.

Before you switch from CB Insights

To replace CB Insights smoothly, treat data first. Export it, confirm the new tool can import it, and check feature parity for the work you actually do. Pilot on a free tier before rolling out, and keep CB Insights running until everything has moved over cleanly.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].