CB Insights vs Improvado Comparison
CB Insights
Starting at Contact for pricing
- Large Enterprises
CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…
Improvado
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the li…
Improvado leads on user satisfaction with a 4.3-star rating across 120 reviews.
CB Insights vs Improvado — at a glance
| Feature | CB Insights | Improvado |
|---|---|---|
| Rating | 4.1 / 5 | 4.3 / 5 |
| Reviews | 29 | 120 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Analytics Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | — | — |
| Support modes | Online | Online |
| Certifications | — | SOC 2, GDPR |
| Data residency | Global | US |
Key differences between CB Insights and Improvado
- User satisfaction: Improvado scores higher with a 4.3-star average.
- Deployment: CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Improvado supports SaaS/Web/Cloud.
CB Insights vs Improvado — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises
Large Enterprises, Medium Business, Small Business
CB Insights typically suits Large Enterprises. Improvado tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights | Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze ... Read More about Improvado |
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Free Trial Availability |
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User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do CB Insights and Improvado Compare on Features?
Total Features | 5 Features | 5 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare CB Insights and Improvado on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
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Pricing Plans |
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
CB Insights User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 21 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 62 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  CISCO  Salesforce  ADP | No Customers information available. |
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Media and Screenshots
Screenshots |  2 Screenshots |  7 Screenshots |
|---|---|---|
Videos |  3 Videos |  4 Videos |
Top Alternatives to CB Insights and Improvado in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, CB Insights or Improvado?
- Improvado edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do CB Insights and Improvado offer a free trial?
- Neither CB Insights nor Improvado currently lists a free trial.
- What is the starting price of CB Insights vs Improvado?
- CB Insights starts at Contact for pricing. Improvado starts at Contact for pricing.
- What are the top alternatives to CB Insights?
- Top alternatives to CB Insights include SalesIntel, InsideView, Intricately, Statsbot, Panintelligence.
- What are the top alternatives to Improvado?
- Top alternatives to Improvado include Singular, Marketing Evolution, Adverity, Maralytics, Adjust.