Popular alternatives include Outgrow, ActiveCampaign, CleverTap, Moosend and Miss CRM.
Key factors include Landing Pages, Email Drip Campaigns, Channel Management, Campaign Segmentation, Analytics (ROI Tracking) and pricing.
Tools like CleverTap, ActiveCampaign, Adobe Marketo Engage, Kajabi and SharpSpring are best for small businesses for Marketing Automation Software.