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Best Braze Alternatives for Android — 12 Compared in 2026

Explore 12 alternatives to Braze — vetted by our editors with real user reviews, pricing, and feature comparisons.

Top Braze alternatives, compared at a glance

Quick answer

The Braze alternatives buyers weigh most are Klaviyo, SharpSpring and OutboundEngine. Klaviyo ranks first with a SpotScore of 9.5 and a 4.78★ rating. Compare all 12 on score, rating, and pricing below.

Comparing Braze alternatives doesn't have to be guesswork. These 12 marketing automation software options are ranked by SpotScore, which blends verified satisfaction with market presence, alongside ratings and pricing. Each tool clears editorial review. Use the table for a fast comparison, then read the full breakdown below.

ProductSpotScoreRatingPricingBest for
KlaviyoEffortless automation for successful marketing.9.5★★★★★ 4.78(708)Subscription · Quotation Basedteams of all sizes
SharpSpringUnleash the power of automation for your business.9.3★★★★★ 4.5(655)from $449/moteams of all sizes
OutboundEngineUnleash the power of automation for success.9.2★★★★★ 5(3)from $199/moteams of all sizes
SalesPandaStreamline your sales with SalesPanda's automation.8.3★★★★ 4.49(176)Subscriptionteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.86(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.74(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★ 4.37(66)FreeFreemium · Quotation Basedteams of all sizes
Adobe Marketo EngageSimplify your customer journey with personalized marketing.9.6★★★★ 4.17(2421)Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.72(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses
MarketoStreamline your marketing, boost your results.9.5★★★★ 4.16(2430)FreeFree Trial · Quotation Basedteams of all sizes

9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo

Effortless automation for successful marketing.

Best for: SMB teams · Mid-market · Enterprise

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What is Klaviyo?

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...

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Klaviyo offers custom pricing plan

9.3

SpotScore

SharpSpring - Marketing Automation Software

SharpSpring

Unleash the power of automation for your business.

Best for: SMB teams · Mid-market · Enterprise

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What is SharpSpring?

SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your

Read more about SharpSpring

SharpSpring offers custom pricing plan

9.2

SpotScore

OutboundEngine - Marketing Automation Software

OutboundEngine

Unleash the power of automation for success.

Best for: SMB teams · Mid-market · Enterprise

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What is OutboundEngine?

OutboundEngine is a done-for-you marketing automation service for small service businesses — including real estate agents, insurance brokers, and financial advisors — that want consistent email and social media marketing without hiring in-house marketers. The platform handles content creation ...

Read more about OutboundEngine

8.3

SpotScore

SalesPanda - Marketing Automation Software

SalesPanda

Streamline your sales with SalesPanda's automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SalesPanda?

SalesPanda is a marketing automation suite for sales and service teams that need to automate lead follow-ups, email sequences, and conversion tracking without manual hand-holding. It reduces the operational workload of lead management by triggering outreach based on prospect activity and ...

Read more about SalesPanda

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

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Free TrialTry Free →·

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

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What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

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Reach in-market buyersRank above rivals2M+ buyers a year

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

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Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

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What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

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Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.6

SpotScore

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Adobe Marketo Engage?

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

Read more about Adobe Marketo Engage

Adobe Marketo Engage offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

Braze competitors, compared

Braze competes with 12 other marketing automation software tools tracked on Spotsaas. The closest by feature overlap are Klaviyo, SharpSpring and OutboundEngine. Each is compared against Braze on rating, pricing and feature coverage below.

Tools similar to Braze

Searches for "sites like Braze" and "apps like Braze" land on the same shortlist as "Braze alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

Why these Braze alternatives stand out

Klaviyo9.5Best for teams of all sizes

Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

Watch for: Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

SharpSpring9.3Best for teams of all sizes

Email templates are ready to use and edit without technical expertise, producing professional results quickly.

Watch for: Limited email and landing page templates, with some users finding design or customization options lacking.

OutboundEngine9.2Best for teams of all sizes

User-friendly interface

Watch for: Limited customization options

SalesPanda8.3Best for teams of all sizes

Wide range of features including email marketing, automation, lead generation, and social media management all in one platform.

Watch for: Complexity of features can overwhelm new users without proper guidance, requiring time to learn.

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Adobe Marketo Engage9.6Best for teams of all sizes

Marketing automation setup uses a clear interface that reduces onboarding time.

Watch for: Can be overwhelming for beginners due to the abundance of features and options.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Marketo9.5Best for teams of all sizes

Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

Watch for: Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

Why teams look for a Braze alternative

The case for a Braze alternative often starts with gaps like these:

  • New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.
  • API customization and some integrations are less flexible than niche competitors.
  • Managing large multi-variant campaigns requires significant platform expertise.
  • Edge case configurations often require support team involvement.

What a good Braze alternative should have

The 12 marketing automation software alternatives compare like this on the specifics: 7 offer a free tier; paid plans run $199–$449, with OutboundEngine the cheapest entry point; and OutboundEngine is the highest rated at 5 across 3 reviews.

Our ranking criteria.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Braze are OutboundEngine (5.0★), Outgrow (4.9★), Klaviyo (4.8★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Braze, prioritize: Landing Pages, Email Drip Campaigns, Channel Management, Campaign Segmentation, Analytics (ROI Tracking), transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Braze is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Which Braze alternative belongs in your final few?

  • On a budget / just exploring: start with a free tier — Outgrow, ActiveCampaign and CleverTap let you evaluate without paying upfront.
  • If real-user ratings matter most: OutboundEngine has the strongest star rating (5★) among the options with verified reviews.
  • Want the safest pick: Klaviyo has the highest Spotsaas Score (9.5) in this list — a strong default if you're unsure.

How to leave Braze behind

Switching away from Braze is safest in stages. Export your data, verify the new tool can import it, and confirm the features you depend on. Run a pilot first, then migrate fully, keeping Braze running until you've validated the fit. Free trials above help.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].