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Affinity Logo

Top 10 Affinity Alternatives 2026

Relationship intelligence CRM for financial services professionals

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Trusted by 2M+ software buyers annually.

Main Features

  • Calendar Management
  • Contact Management
  • Customer Data
  • Document Management
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Affinity is a CRM Software platform. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted CRM Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.

Affinity vs Top Alternatives at a Glance

Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.

ToolBest ForPricingRatingFree Option
Affinity CurrentCRM Software—No reviews✗ No
Bigin by Zoho CRMCRM Software$74.6 ★✓ Yes
Creatio CRMCRM Software$40No reviews✗ No
Wealthbox CRMCRM Software$35No reviews✗ No
Redtail TechnologyCRM Software$39No reviews✗ No
Salesforce Financial Services CloudCRM Software—No reviews✗ No

Alternatives of Affinity with

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Top rated

List of the Top Affinity alternatives as of October 2026

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

9.0

SpotScore

Bigin by Zoho CRM - CRM Software

Bigin by Zoho CRM — from $7 · 4.6★

RECOMMENDED

Streamline your sales and build better relationships.

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Free plan available

What is Bigin by Zoho CRM?

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day without extensive onboarding. Direct integrations are largely limited to ...

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Common Features

  • Contact Management

Unique Features

  • Quotes (Proposals)

  • List Management

  • Customer Support

+ 6 more

Pricing

Free Trial available, Try Now

Starts from $7/User/Month when Billed Yearly, also offers free forever plan

Creatio

Creatio CRM — from $40

The Best Overall

AI-Native No-Code CRM & Workflow Automation Platform

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What is Creatio CRM?

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, customer service, and operational workflows with flexible process design ...

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Common Features

  • Contact Management

  • Document Management

  • Calendar Management

+ 2 more

Unique Features

  • Account Management

  • Lead Management

  • Opportunity Management

+ 70 more

Pricing

Starts from $40/user/month when Billed Yearly

Wealthbox CRM Logo

Wealthbox CRM — from $35

Modern CRM tailored for financial advisors and wealth managers

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✦ Editor’s Pick

What is Wealthbox CRM?

Wealthbox CRM is a modern, user-friendly CRM designed specifically for financial advisors and wealth management professionals. It streamlines client relationship management by integrating contact, task, calendar, and document management into a single platform. Wealthbox offers intuitive ...

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What reviewers like about Wealthbox CRM

  • Intuitive and clean user interface
  • Strong integration with financial planning tools
  • Robust collaboration and workflow automation

Where Wealthbox CRM falls short

  • Limited advanced accounting features
  • No built-in tax management capabilities
  • Some integrations require additional setup

Common Features

  • Contact Management

  • Calendar Management

  • Document Management

+ 3 more

Unique Features

No unique features

Pricing

Starts from $35/user/month when Billed Monthly

Redtail Technology Logo

Redtail Technology — from $39

CRM built for financial advisors to streamline relationships and compliance

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What is Redtail Technology?

Redtail Technology is a leading CRM platform designed specifically for financial advisors, helping them streamline client relationship management, automate workflows, and maintain compliance with industry regulations. The software centralizes client data, communication, and task management into ...

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What reviewers like about Redtail Technology

  • Industry-specific CRM tailored for financial advisors
  • Comprehensive integration with over 100 financial tools
  • Built-in compliance features for SEC and FINRA regulations

Where Redtail Technology falls short

  • Limited advanced accounting features compared to specialized software
  • Some features require broker-dealer approval
  • Pricing can be high for smaller teams at scale

Common Features

  • Contact Management

  • Calendar Management

  • Document Management

+ 3 more

Unique Features

No unique features

Pricing

Starts from $39/user/month when Billed Yearly

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Salesforce Financial Services Cloud Logo

Salesforce Financial Services Cloud

CRM tailored for financial advisors and wealth managers

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What is Salesforce Financial Services Cloud?

Salesforce Financial Services Cloud is a specialized CRM designed to meet the unique needs of financial advisors, wealth managers, and insurance agents. It offers a comprehensive platform that integrates client data, financial accounts, and interactions into a single view, enabling personalized ...

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What reviewers like about Salesforce Financial Services Cloud

  • Comprehensive client profile management
  • Integrated calendar and task scheduling
  • Secure document storage and compliance support

Where Salesforce Financial Services Cloud falls short

  • Can be complex to configure for smaller teams
  • Higher cost compared to generic CRMs
  • Requires training to fully leverage advanced features

Common Features

  • Contact Management

  • Calendar Management

  • Document Management

+ 3 more

Unique Features

No unique features

FinKoper - New SaaS Software

FinKoper

Efficiency, unity, and success - Simplify with FinKoper.

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What is FinKoper?

FinKoper is an efficient business management solution designed to make running organizations easier. Utilizing a unified platform, FinKoper provides an all-in-one environment to cut out the inefficiencies normally caused by operating on multiple systems. Suitable for any size business, FinKoper ...

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What reviewers like about FinKoper

  • Unified business management
  • Enhances team communication
  • Streamlines operations

Where FinKoper falls short

  • May require training
  • Not suitable for very small businesses
  • Dependent on user adoption

Common Features

  • Task Management

  • Shortcut Messages

  • Calendar Management

+ 3 more

Unique Features

  • Tax Management

  • Accounting Management

Practifi Logo

Practifi

AI-powered CRM for wealth management and financial advisors

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What is Practifi?

Practifi is a purpose-built financial services CRM designed specifically for wealth management firms, offering a powerful yet intuitive platform that scales from small teams to large enterprises. Leveraging AI-powered automation and deep relationship insights, Practifi streamlines workflows ...

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What reviewers like about Practifi

  • AI-powered automation reduces manual data entry and follow-ups
  • Deep relationship insights enhance personalized client engagement
  • Seamless integrations with leading custodians and portfolio systems

Where Practifi falls short

  • No free trial available, requiring commitment before hands-on experience
  • Customization beyond implementation may require professional services
  • Pricing details are not publicly disclosed, requiring direct contact

Common Features

  • Contact Management

  • Calendar Management

  • Document Management

+ 3 more

Unique Features

  • Accounting Management

  • Tax Management

Troops - New SaaS Software

Troops — 4.48★

Revolutionize your workflow with Troops.

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What is Troops?

Troops is an innovative enterprise software that acts as the "central nervous system" for businesses looking to improve revenue. It makes managing your CRM easy through seamless integration with both Salesforce and Slack. Troops streamlines users' workflows, improves data accuracy, enhances ...

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What reviewers like about Troops

  • CRM integration
  • Workflow streamlining
  • Improves data accuracy

Where Troops falls short

  • Requires setup for integration
  • May have a learning curve
  • Limited to Salesforce and Slack

Common Features

  • Calendar Management

  • Task Management

Unique Features

  • Collaboration

  • Business Process Automation

  • Workflow Configuration

+ 1 more

Pricing

Free Trial available, Try Now

Troops offers custom pricing plan

Sortd for Gmail

Sortd for Gmail — 4.4★

Revolutionize your email management and boost productivity today.

Try for Free

4.4

Add to compare

Free plan available

What is Sortd for Gmail?

Introducing Sortd for Gmail, a game-changing platform designed to revolutionize how we handle email communications. Embracing the mission to redefine productivity for small businesses, Sortd emerges as the pioneering Small Business productivity suite for Gmail. This innovative suite encompasses ...

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Common Features

  • Task Management

  • Contact Management

Unique Features

  • CRM

  • Drag and Drop

  • Sales Pipeline Management

+ 3 more

7.7

SpotScore

4Degrees - CRM Software

4Degrees — 4.5★

Excel in networking with 4Degrees CRM.

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4.5

(4)

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What is 4Degrees?

4Degrees is the ultimate CRM software designed to take your customer relationships to the next level. This automated technology provides you with actionable intelligence to strengthen your network, helping you identify the optimal path to clients, investors, and industry experts in no time. It ...

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What reviewers like about 4Degrees

  • Automated intelligence
  • Pipeline enrichment
  • Actionable notifications

Where 4Degrees falls short

  • May require training for new users
  • Limited features for small teams
  • Integration options may be limited

Common Features

  • Contact Management

Unique Features

  • Customer Support

Pricing

4Degrees offers custom pricing plan

Who competes with Affinity?

There are 10 direct Affinity competitors in CRM Software. The ones that come up most often are Bigin by Zoho CRM, Creatio CRM and Wealthbox CRM. Each is compared against Affinity on rating, pricing and feature coverage below.

Sites and apps like Affinity

Searches for "sites like Affinity" and "apps like Affinity" land on the same set of options as "Affinity alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.

What sets each pick apart

Wealthbox CRMBest for small & mid-size businesses

Intuitive and clean user interface

Watch for: Limited advanced accounting features

Redtail TechnologyBest for small & mid-size businesses

Industry-specific CRM tailored for financial advisors

Watch for: Limited advanced accounting features compared to specialized software

Salesforce Financial Services CloudBest for small & mid-size businesses

Comprehensive client profile management

Watch for: Can be complex to configure for smaller teams

FinKoperBest for teams of all sizes

Unified business management

Watch for: May require training

AI-powered automation reduces manual data entry and follow-ups

Watch for: No free trial available, requiring commitment before hands-on experience

TroopsBest for teams of all sizes

CRM integration

Watch for: Requires setup for integration

Sortd for GmailBest for teams of all sizes
4Degrees7.7Best for teams of all sizes

Automated intelligence

Watch for: May require training for new users

Why teams look for a Affinity alternative

The push to replace Affinity tends to come down to a few recurring frustrations:

  • Limited direct accounting or tax management features
  • May require training to fully leverage advanced AI capabilities
  • Primarily focused on relationship management rather than financial transactions

Choosing a Affinity alternative

Comparing the 10 alternatives on the figures that matter: 3 offer a free tier; and Bigin by Zoho CRM is the highest rated at 4.6★ across 294 reviews.

Our methodology.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].