Creatio CRM vs Affinity vs Bigin by Zoho CRM Comparison
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Affinity
Starting at Contact for pricing
- Financial Advisors
- Wealth Management Firms
Affinity is a relationship intelligence platform for financial services professionals, providing contact and customer data management, interaction tracking, automated workflows, and relationship history. It integrates ca…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM vs Affinity vs Bigin by Zoho CRM — at a glance
| Feature | Creatio CRM | Affinity | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | — | — | 4.6 / 5 |
| Reviews | — | — | 243 |
| Starting price | $40 /user/month | Contact for pricing | $7 /User/Month |
| Free trial | No | No | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business | Financial Advisors, Wealth Management Firms, Enterprise | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Integrations | 5+ apps | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows | — | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Online | — | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | — | — |
| Data residency | United States, United Kingdom, Australia, European Union | US | Global |
Key differences between Creatio CRM and Affinity
- Pricing: Creatio CRM starts at $40 /user/month. Affinity pricing is not publicly listed.
- Target audience: Creatio CRM is built for Large Enterprises and Medium Business, while Affinity targets Financial Advisors and Wealth Management Firms.
Compare Creatio CRM vs Affinity vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business
Best for financial professionals needing advanced relationship intelligence and privacy compliance.
- You want to centralize and automate relationship management
- You require a privacy-first CRM solution
- Your focus is on client engagement and workflow efficiency
- You need integrated accounting or tax management
- You require extensive financial transaction processing
Small Business
Creatio CRM typically suits Large Enterprises and Medium Business. Affinity tends to fit Financial Advisors and Wealth Management Firms better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM | Affinity is a relationship intelligence platform for financial services professionals, providing contact and customer data management, interaction tracking, automated workflows, and ... Read More about Affinity | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | Not Available | Not Available | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50–10,000+ employees | 1-50 employees51-500 employees | — |
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Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
No key benefits available yet.
No key benefits available yet.
Best fit
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
No alternatives guidance available yet.
No alternatives guidance available yet.
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How do Creatio CRM, Affinity and Bigin by Zoho CRM Compare on Features?
Total Features | 78 Features | 6 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
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Compare Creatio CRM, Affinity and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | — |
ISO 27001 | ✓ Yes | — |
Data Residency | 🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia🌐 European Union | 🇺🇸 US |
Creatio CRM vs Affinity User Reviews & Rating Comparison
User Ratings | No reviews available for the product | No reviews available for the product | |
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Rating Distribution | No reviews available for this product | No reviews available for this product | |
Spotsaas Editor’s POV generated by AI | What buyers like
Common complaints
| Buyer sentiment Users appreciate Affinity's powerful relationship management and privacy features but note limited financial-specific functionalities. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Nasdaq  Colgate-Palmolive  ENT Credit Union | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  6 Screenshots | No screenshots available. |
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Videos | No videos available. |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Creatio CRM or Affinity?
- Creatio CRM and Affinity are closely matched with equal user ratings of -1.0. The right choice depends on your team size, budget, and specific CRM Software needs.
- Do Creatio CRM and Affinity offer a free trial?
- Neither Creatio CRM nor Affinity currently lists a free trial.
- What is the starting price of Creatio CRM vs Affinity?
- Creatio CRM starts at $40 /user/month. Affinity starts at Contact for pricing.
- What are the top alternatives to Creatio CRM?
- Top alternatives to Creatio CRM include Bigin by Zoho CRM, Initiative CRM, Kylas, Kapture CRM, HubSpot CRM.
- What are the top alternatives to Affinity?
- Top alternatives to Affinity include Bigin by Zoho CRM, Creatio CRM, Insycle, Sales Bytes CRM, 4Degrees.