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Best Marketing Analytics Software For Small Business

Top picks for Marketing Analytics Software available for small business

Maximize profits with data-driven marketing.

4.5

Very Good

Free Trial available, Try Now

Freemium

Starts from $99/Month

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Maximize your marketing data and drive growth.

4.5

Very Good

Free Trial available

Freemium

Starts from $99/Month

Visit website

Maximize your campaign's impact with precision analytics.

4.5

Very Good

Free trial not available

Freemium not available

Starts from $750/Month

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List of the Best Marketing Analytics Software For Small Business as of June 2025

DOZ - Marketing Analytics Software

DOZ

Maximize profits with data-driven marketing.

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4.5

(2)

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Product Description

DOZ is a free, easy-to-use marketing analytics software that helps businesses make more money from their existing customer base. In a nutshell, DOZ allows to track the online behavior of website visitors and make better offers to get them to buy. It will work with any company that has a web ...

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Pricing

Free Trial available, Try Now

Starts from $99/Month, also offers free forever plan

Windsor.ai - Marketing Analytics Software

Windsor.ai

Maximize your marketing data and drive growth.

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4.5

(35)

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Product Description

Windsor.ai is a marketing analytics solution that works across all channels. The software lets user gain a competitive edge by being able to easily find and exploit opportunities in the data, turning them into sales and profit growth. Able to work with any enterprise data, the software presents ...

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Pricing

Free Trial available

Starts from $99/Month, also offers free forever plan

JustControl.it - Marketing Analytics Software

JustControl.it

Maximize your campaign's impact with precision analytics.

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4.5

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Product Description

JustControl.it is a Web based marketing analytics software that provides the ability to quantitative analysis as well as qualitative analysis of marketing campaigns. The software can perform several forms of quantitative analysis to determine if an online campaign is effective or not. ...

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Pricing

Starts from $750/Month

MomentFeed - New SaaS Software

MomentFeed

Amplify your reach, ignite your sales.

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4.4

(25)

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Product Description

MomentFeed revolutionizes Proximity Search Optimization to help multi-location establishments attract more customers and boost sales. Our Unified Platform manages and automates all local-mobile search triggers, making your business more visible and navigable to customers. Get ready to increase ...

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Pricing

MomentFeed offers custom pricing plan

PathFactory - Marketing Analytics Software

PathFactory

Insights for elevated content journeys.

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Product Description

PathFactory is a comprehensive analytics platform designed to provide invaluable insights into content consumption. Utilizing AI-based technology, it eliminates the need for hard gating and facilitates the creation of real-time tailored content journeys. This maximizes the return on clicks and ...

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Pricing

PathFactory offers custom pricing plan

Pathmatics - Marketing Analytics Software

Pathmatics

Maximize your marketing with Pathmatics analytics.

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Product Description

Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ad accounts from multiple platforms to get a single view of the overall marketing picture, showing social ...

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Pricing

Pathmatics offers custom pricing plan

TapAnalytics - Marketing Analytics Software

TapAnalytics

Unleash the power of data. Boost your ROI.

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Product Description

Tap Analytics is a powerful, easy-to-use marketing analytics software. It allows user to connect to existing data sources, including Google Analytics, Facebook Ads, Facebook Page insights, DoubleClick Advertiser reports, UPS, Magento and much more. The flexibility in reporting has allowed ...

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Pricing

Free Trial available

TapAnalytics offers custom pricing plan

6sense - Marketing Analytics Software

6sense

Uncover hidden opportunities with AI-powered insights.

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Product Description

6sense utilizes advanced AI technology to supply companies with detailed insights and intent data. This allows them to prioritize actions and build more meaningful and lasting relations with their customers. The platform provides users with complete visibility into their sales and marketing ...

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Pricing

6sense offers custom pricing plan

Intelliad - Marketing Analytics Software

Intelliad

Maximize ROI with AI-driven performance marketing.

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4.3

(1)

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Product Description

IntelliAd is a comprehensive cloud-based framework designed to maximize performance marketing efficiency. By tracking entire customer journeys instead of isolated marketing channels, you gain insights into which strategies are making the greatest impact. Leverage the power of AI-driven bid ...

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Pricing

Intelliad offers custom pricing plan

Funnel - Marketing Analytics Software

Funnel

Transform scattered marketing data into actionable insights.

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Product Description

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in ...

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Pricing

Free Trial available, Try Now

Starts from $1,999/Month

Improvado - Marketing Analytics Software

Improvado

Maximize your marketing results with Improvado.

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4.3

(62)

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Product Description

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the list goes on. It provide video optimization tools that allow to tweak videos ...

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Pricing

Improvado offers custom pricing plan

AdStage - Marketing Analytics Software

AdStage

Maximize your ad spend potential with AdStage.

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4.3

(94)

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Product Description

AdStage empowers to understand entire marketing funnel - from acquisition to retargeting - in one platform. With AdStage, everything is visible, trackable and actionable. The goal is to provide users with critical insights needed to drive revenue. AdStage is a SaaS platform that allows ...

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Pricing

Free Trial available

Starts from $119/Month when Billed Yearly

Tracxn - Marketing Analytics Software

Tracxn

Analytics that drive impactful connections.

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4.3

(9)

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Product Description

Tracxn's marketing analytics software helps to find and connect with target audience through meaningful relationships. Its real-time dashboards and comprehensive data insights allow to make quick, informed business decisions. Integrate Google Analytics into every stage of the funnel, from ...

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Singular - Marketing Analytics Software

Singular

Data-driven insights for smarter marketing decisions.

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4.3

(95)

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Product Description

Singular is a revolutionary marketing analytics software platform. It provides insights across channels, automates analysis, and allows full integration with the tools user already use. It's the powerful software of its kind - at enterprise-level scale - to help user identify the right customer ...

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Pricing

Free Trial available

Singular offers custom pricing plan

Oviond - Marketing Analytics Software

Oviond

Revolutionizing eCommerce with powerful marketing analytics.

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4.3

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Product Description

Oviond, the marketing analytics software that gives user the power to increase revenue and propel eCommerce business forward. Design and create engaging and effective landing pages and web forms in minutes. Track and manage customer behaviour in order to increase conversion rates. Provide ...

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Pricing

Free Trial available, Try Now

Starts from $14/Month when Billed Yearly

Pega Marketing - Marketing Analytics Software

Pega Marketing

Unleash Your Marketing Potential with Pega

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4.2

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Product Description

Pega is marketing analytics software that provides business data insights to sales, marketing and customer service teams. Using Pega, marketers use rich, multidimensional dashboards to monitor campaign progress and performance. They deliver personalized content to prospects through segmented ...

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Pricing

Pega Marketing offers custom pricing plan

Funnel.io - Marketing Analytics Software

Funnel.io

Unleash the Power of Your Marketing Data.

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4.2

(90)

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Product Description

Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scoring', and much more. Unlike other marketing analytics platforms, Funnel.io ...

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Pricing

Free Trial available, Try Now

Funnel.io offers custom pricing plan

Datorama - Marketing Analytics Software

Datorama

Boost your marketing ROI and dominate the competition.

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4.2

(89)

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Product Description

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other ...

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Pricing

Free Trial available

Datorama offers custom pricing plan

Supermetrics - New SaaS Software

Supermetrics

Streamline your marketing metrics with Supermetrics.

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Product Description

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels such as Facebook and LinkedIn allow users to easily gather relevant data ...

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Pricing

Free Trial available, Try Now

Starts from $69/User/Month when Billed Yearly, also offers free forever plan

TrackMaven - Marketing Analytics Software

TrackMaven

Maximize ROI with TrackMaven's data-driven insights.

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3.9

(91)

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Product Description

TrackMaven is online marketing analytics software that allows user to easily collect data, monitor website's performance, and measure campaigns. It's quick to set up with zero coding required, tracks everything needed, has dozens of integrations, and costs less than a dinner for two. This ...

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Pricing

TrackMaven offers custom pricing plan

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

These are the key features of Marketing Analytics Software. Customer Support, Content Management, Budget Management, Collaboration Tools, Drag and Drop, Lead Scoring, Multivariate Testing, Analytics (ROI Tracking), Campaign Segmentation and Landing Pages

Yes. Here are some Marketing Analytics Software available with the mobile app

This software is researched and edited by

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].