NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Spotsaas logo
Last updated:

7 Best Free Hotjar Alternatives in 2026

Explore 7 alternatives to Hotjar — vetted by our editors with real user reviews, pricing, and feature comparisons.

Hotjar alternatives compared: the 7 top picks

Quick answer

The standout free heat map software alternatives to Hotjar are Smartlook, FullStory and Crazy Egg. Smartlook comes first with a SpotScore of 9.8 and 4.79★ from reviewers. Compare all 7 on score, rating, and pricing below.

Switching away from Hotjar is easier when you know which tools actually deliver. These 7 heat map software free alternatives earned their spots on SpotScore (verified user satisfaction plus market presence), star ratings, and pricing. Our editors vet each one. The table gives you the quick comparison; the sections below give you the why.

ProductSpotScoreRatingPricingBest for
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.79(280)Freefrom $39/moteams of all sizes
FullStoryTrack every move, understand your users.9.6★★★★★ 4.66(276)FreeFree Trial · Freemium · Quotation Basedteams of all sizes
Crazy EggUnlock the power of user insights.9.4★★★★☆ 4.43(136)FreeFree Trial · Quotation Basedteams of all sizes
MouseflowUncover insights, optimize your site.8.9★★★★★ 4.89(334)Freefrom $24/moteams of all sizes
Lucky OrangeTrack user behavior for better insights.8.8★★★★★ 4.75(107)Freefrom $9/moteams of all sizes
VisitorLABTransform your UX testing experience with VisitorLAB.8.3Not yet ratedFreefrom $9/moteams of all sizes
PinPutSimplifying feedback collection for seamless user experience.8.2Not yet ratedFreeFree Trial · Subscription · Quotation Basedteams of all sizes

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

280 verified reviews

Add to compare

What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

Read more about Smartlook
Free TrialTry Free →·

Smartlook offers custom pricing plan

9.6

SpotScore

FullStory - Heat Map Software

FullStory

Track every move, understand your users.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.7

276 verified reviews

Add to compare

What is FullStory?

The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...

Read more about FullStory
Free TrialTry Free →·

FullStory offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year
Advertise your product

9.4

SpotScore

Crazy Egg - Heat Map Software

Crazy Egg

Unlock the power of user insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

136 verified reviews

Add to compare

What is Crazy Egg?

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...

Read more about Crazy Egg
Free Trial·

Crazy Egg offers custom pricing plan

8.9

SpotScore

Mouseflow - Heat Map Software

Mouseflow

Uncover insights, optimize your site.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

334 verified reviews

Add to compare

What is Mouseflow?

The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...

Read more about Mouseflow
Free Trial·

Mouseflow offers custom pricing plan

8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

107 verified reviews

Add to compare

What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

Read more about Lucky Orange
Free TrialTry Free →·

Lucky Orange offers custom pricing plan

8.3

SpotScore

VisitorLAB - UX Software

VisitorLAB

Transform your UX testing experience with VisitorLAB.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is VisitorLAB?

VisitorLAB is a new UX development Lab from the makers of the award-winning UserZoom -- a full feature, 100% web-based usability testing service that lets user instantly create their own app-like usability testing experiences. With just one click user go from concept to results with no coding ...

Read more about VisitorLAB
Free TrialTry Free →·

VisitorLAB offers custom pricing plan

8.2

SpotScore

PinPut - UX Software

PinPut

Simplifying feedback collection for seamless user experience.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is PinPut?

PinPut, an easy-to-use UX software for iPhone, helps to collect user feedback in one click. Anyone an start a project, add questions and answers, send the form to the participants by push notification or email, and collect results. PinPut is compatible with any device. User can use it on any ...

Read more about PinPut
Free TrialTry Free →·

PinPut offers custom pricing plan

Why these options stand out

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

FullStory9.6Best for teams of all sizes

Provides detailed analytics and metrics for understanding user behavior effectively.

Watch for: May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.

Crazy Egg9.4Best for teams of all sizes

Provides valuable insights through heat maps and user behavior analysis, aiding in optimization efforts.

Watch for: Setup and customization of snapshots may be complex for users, especially with advanced tracking requirements.

Mouseflow8.9Best for teams of all sizes

Provides valuable insights for business with easy-to-use and fast reporting.

Watch for: Richness of features may be overwhelming for newcomers without sufficient support.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

VisitorLAB8.3Best for teams of all sizes

Instant usability testing

Watch for: Limited customization options

PinPut8.2Best for teams of all sizes

One-click feedback collection

Watch for: Limited question types

Why teams look for a Hotjar alternative

Teams usually start looking for a Hotjar alternative for a few concrete reasons:

  • Some limitations in integration options with other tools.
  • Pricing may be a concern for some users, especially with recent changes.
  • Interface can be confusing for some users, requiring effort to find certain aspects.
  • Limited free version features, with some functionality restricted behind paid plans.

What separates a strong Hotjar alternative

On price, ratings, and standout strengths, the 7 free alternatives compare like this: 7 offer a free tier; paid plans run $9–$39, with Lucky Orange the cheapest entry point; and Mouseflow is the highest rated at 4.89★ across 334 reviews.

The method behind the list.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Hotjar are Mouseflow (4.9★), Smartlook (4.8★), Lucky Orange (4.8★). Compare all 7 alternatives side-by-side above.

When evaluating alternatives to Hotjar, prioritize: Form Testing, JavaScript Error Detection, Funneling, Customer Feedback, Filtered Results, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Hotjar starts from $39 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Hotjar is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Picking a Hotjar alternative: where to start

  • On a budget / just exploring: start with a free tier — Smartlook, FullStory and Crazy Egg let you evaluate without paying upfront.
  • If real-user ratings matter most: Mouseflow has the strongest star rating (4.89★) among the options with verified reviews.
  • Want the safest pick: Smartlook has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

Migrating from Hotjar, step by step

The smart way to leave Hotjar is step by step. Export your data, make sure it imports, and confirm your core workflows survive the move. Trial the new tool before committing, and keep Hotjar live until you're fully migrated. Most options above offer free testing.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].