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7 Best Email Heatmaps Alternatives in 2026 — Free Options Included

Explore 7 alternatives to Email Heatmaps — vetted by our editors with real user reviews, pricing, and feature comparisons.

A quick look at the 7 best free Email Heatmaps alternatives

Quick answer

The best Email Heatmaps alternatives to try first are FullStory, Crazy Egg and Plerdy. FullStory earns the highest SpotScore (9.6) and a 4.66★ rating. Compare all 7 on score, rating, and pricing below.

Maybe Email Heatmaps costs too much, misses a feature you need, or just feels clunky. Whatever the reason, these 7 heat map software free alternatives are the picks worth a closer look. We order them by SpotScore, a mix of verified user satisfaction and market presence, plus ratings and pricing. Use the table to compare at a glance, then dig into each below.

ProductSpotScoreRatingPricingBest for
FullStoryTrack every move, understand your users.9.6★★★★★ 4.66(276)FreeFree Trial · Freemium · Quotation Basedteams of all sizes
Crazy EggUnlock the power of user insights.9.4★★★★☆ 4.43(136)FreeFree Trial · Quotation Basedteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.95(164)Freefrom $23/mosmall & mid-size businesses
MouseflowUncover insights, optimize your site.8.9★★★★★ 4.89(334)Freefrom $24/moteams of all sizes
Lucky OrangeTrack user behavior for better insights.8.8★★★★★ 4.75(107)Freefrom $9/moteams of all sizes
VWO InsightsUncover user behavior, optimize your strategy with VWO Insights.8.6★★★★☆ 4.16(51)Freefrom $169/moteams of all sizes
Cux.ioUncover user behaviors to optimize your site.8.2★★★★★ 4.92(48)Freefrom $112.02/mosmall & mid-size businesses

9.6

SpotScore

FullStory - Heat Map Software

FullStory

Track every move, understand your users.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is FullStory?

The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...

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Free TrialTry Free →·

FullStory offers custom pricing plan

9.4

SpotScore

Crazy Egg - Heat Map Software

Crazy Egg

Unlock the power of user insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Crazy Egg?

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...

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Free Trial·

Crazy Egg offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

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What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

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Free TrialTry Free →·

Plerdy offers custom pricing plan

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Reach in-market buyersRank above rivals2M+ buyers a year

8.9

SpotScore

Mouseflow - Heat Map Software

Mouseflow

Uncover insights, optimize your site.

Best for: SMB teams · Mid-market · Enterprise

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What is Mouseflow?

The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...

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Free Trial·

Mouseflow offers custom pricing plan

8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

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Free TrialTry Free →·

Lucky Orange offers custom pricing plan

8.6

SpotScore

VWO Insights - Heat Map Software

VWO Insights

RECOMMENDED

Uncover user behavior, optimize your strategy with VWO Insights.

Best for: SMB teams · Mid-market · Enterprise

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What is VWO Insights?

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their ...

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Free TrialTry Free →

8.2

SpotScore

Cux.io - Heat Map Software

Cux.io

Uncover user behaviors to optimize your site.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Cux.io?

Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...

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Free TrialTry Free →

The main Email Heatmaps competitors

Email Heatmaps competes with 7 other heat map software tools tracked on Spotsaas. The closest by feature overlap are FullStory, Crazy Egg and Plerdy. Each is compared against Email Heatmaps on rating, pricing and feature coverage below.

Tools similar to Email Heatmaps

Searches for "sites like Email Heatmaps" and "apps like Email Heatmaps" land on the same set of options as "Email Heatmaps alternatives" — the 7 options below cover both, whether you want a like-for-like replacement or something lighter.

The case for each pick

FullStory9.6Best for teams of all sizes

Provides detailed analytics and metrics for understanding user behavior effectively.

Watch for: May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.

Crazy Egg9.4Best for teams of all sizes

Provides valuable insights through heat maps and user behavior analysis, aiding in optimization efforts.

Watch for: Setup and customization of snapshots may be complex for users, especially with advanced tracking requirements.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Mouseflow8.9Best for teams of all sizes

Provides valuable insights for business with easy-to-use and fast reporting.

Watch for: Richness of features may be overwhelming for newcomers without sufficient support.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

VWO Insights8.6Best for teams of all sizes

Efficient data gathering through surveys, session recordings, heatmaps, and funnels, aiding in building better products.

Watch for: Interface complexity can be overwhelming, especially for new users without proper guidance.

Cux.io8.2Best for small & mid-size businesses

Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.

Watch for: Lack of mobile app support might limit the tool's usability on mobile platforms.

Why teams look for a Email Heatmaps alternative

Teams usually start looking for a Email Heatmaps alternative for a few concrete reasons:

  • Limited to email marketing
  • Requires tracking code integration
  • May not suit all email platforms

What to prioritize in a Email Heatmaps alternative

On price, ratings, and standout strengths, the 7 free alternatives compare like this: 7 offer a free tier; paid plans run $9–$169, with Lucky Orange the cheapest entry point; and Plerdy is the highest rated at 4.95★ across 164 reviews.

Our scoring approach.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Email Heatmaps are Plerdy (5.0★), Cux.io (4.9★), Mouseflow (4.9★). Compare all 7 alternatives side-by-side above.

When evaluating alternatives to Email Heatmaps, prioritize: GDPR Compliance, Form Testing, Funneling, Real-time View, Filtered Results, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Email Heatmaps is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Which Email Heatmaps alternative makes sense for you?

  • On a budget / just exploring: start with a free tier — FullStory, Crazy Egg and Plerdy let you evaluate without paying upfront.
  • If real-user ratings matter most: Plerdy has the strongest star rating (4.95★) among the options with verified reviews.
  • Want the safest pick: FullStory has the highest Spotsaas Score (9.6) in this list — a strong default if you're unsure.

What switching from Email Heatmaps takes

Moving away from Email Heatmaps is lower-risk with a phased approach. Export your data, test that the new tool imports it, and verify your key workflows. Run a small pilot before the full switch, and don't drop Email Heatmaps until the migration's complete. Free trials above help you test first.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].