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Best Brainsight Alternatives — 8 Compared, With Free Tools (2026)

Explore 8 alternatives to Brainsight — vetted by our editors with real user reviews, pricing, and feature comparisons.

Brainsight alternatives: 8 options compared

Quick answer

The best free heat map software alternatives to Brainsight are Smartlook, Crazy Egg and Plerdy. Smartlook tops the list with a SpotScore of 9.8 and a 4.79★ rating; compare all 8 on score, rating, and pricing below.

Not every team clicks with Brainsight, and that's fine. These 8 heat map software free alternatives give you real choices on price, features, and usability. We rank them by SpotScore, which combines real-user satisfaction with market presence, then layer in ratings and pricing. Scan the comparison table first, then read the detail for each pick.

ProductSpotScoreRatingPricingBest for
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.79(280)Freefrom $39/moteams of all sizes
Crazy EggUnlock the power of user insights.9.4★★★★☆ 4.43(136)FreeFree Trial · Quotation Basedteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.95(164)Freefrom $23/mosmall & mid-size businesses
Lucky OrangeTrack user behavior for better insights.8.8★★★★★ 4.75(107)Freefrom $9/moteams of all sizes
VWO InsightsUncover user behavior, optimize your strategy with VWO Insights.8.6★★★★☆ 4.16(51)Freefrom $169/moteams of all sizes
Cux.ioUncover user behaviors to optimize your site.8.2★★★★★ 4.92(48)Freefrom $112.02/mosmall & mid-size businesses
TruConversionOptimize conversions with TruConversion.7.7★★★★☆ 4.35(10)Freefrom $41/moteams of all sizes
Attention InsightStreamline your time management effortlessly.7.4★★★★★ 4.83(29)FreeFree Trial · Quotation Basedteams of all sizes

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

280 verified reviews

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What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

Read more about Smartlook
Free TrialTry Free →·

Smartlook offers custom pricing plan

9.4

SpotScore

Crazy Egg - Heat Map Software

Crazy Egg

Unlock the power of user insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

136 verified reviews

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What is Crazy Egg?

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...

Read more about Crazy Egg
Free Trial·

Crazy Egg offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

Start Free Trial

5.0

164 verified reviews

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What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

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Free TrialTry Free →·

Plerdy offers custom pricing plan

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8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

107 verified reviews

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What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

Read more about Lucky Orange
Free TrialTry Free →·

Lucky Orange offers custom pricing plan

8.6

SpotScore

VWO Insights - Heat Map Software

VWO Insights

RECOMMENDED

Uncover user behavior, optimize your strategy with VWO Insights.

Best for: SMB teams · Mid-market · Enterprise

4.2

51 verified reviews

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What is VWO Insights?

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their ...

Read more about VWO Insights
Free TrialTry Free →

8.2

SpotScore

Cux.io - Heat Map Software

Cux.io

Uncover user behaviors to optimize your site.

Best for: SMB teams · Mid-market

Start Free Trial

4.9

48 verified reviews

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What is Cux.io?

Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...

Read more about Cux.io
Free TrialTry Free →

7.7

SpotScore

TruConversion - Heat Map Software

TruConversion

Optimize conversions with TruConversion.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

10 verified reviews

Add to compare

What is TruConversion?

TruConversion is an all-in-one analytics tool designed to give you the insight you need to optimize conversions on your website and mobile apps. With its insightful Funnel tracking feature you can quickly detect what's working and what's not, plus you can easily fix bottlenecks with our unique ...

Read more about TruConversion
Free TrialTry Free →

7.4

SpotScore

Attention Insight - Heat Map Software

Attention Insight

Streamline your time management effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

29 verified reviews

Add to compare

What is Attention Insight?

Attention Insight™ gives you time back by showing you how and where you spend your time. Unlike other tracking apps, it's fast, easy to use, and it leaves your existing calendar intact and waiting for your appointments.With an entirely redesigned interface, this offers a quicker way of finding ...

Read more about Attention Insight
Free Trial·

Attention Insight offers custom pricing plan

How Brainsight competitors stack up

Across Heat Map Software, 8 products compete directly with Brainsight. The strongest overlap is with Smartlook, Crazy Egg and Plerdy. Each is compared against Brainsight on rating, pricing and feature coverage below.

Sites and apps like Brainsight

Searches for "sites like Brainsight" and "apps like Brainsight" land on the same set of options as "Brainsight alternatives" — the 8 options below cover both, whether you want a like-for-like replacement or something lighter.

What each one offers

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

Crazy Egg9.4Best for teams of all sizes

Provides valuable insights through heat maps and user behavior analysis, aiding in optimization efforts.

Watch for: Setup and customization of snapshots may be complex for users, especially with advanced tracking requirements.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

VWO Insights8.6Best for teams of all sizes

Efficient data gathering through surveys, session recordings, heatmaps, and funnels, aiding in building better products.

Watch for: Interface complexity can be overwhelming, especially for new users without proper guidance.

Cux.io8.2Best for small & mid-size businesses

Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.

Watch for: Lack of mobile app support might limit the tool's usability on mobile platforms.

TruConversion7.7Best for teams of all sizes

Interface has clear navigation and funnel tracking tools.

Watch for: Newcomers may find the feature set complex without adequate onboarding support.

Attention Insight7.4Best for teams of all sizes

Provides valuable insights for making key decisions on website improvements, enhancing conversions.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Why teams look for a Brainsight alternative

Teams rarely leave Brainsight without a reason — usually it's one of these:

  • Limited to digital assets
  • Requires user understanding of metrics
  • Not suitable for all marketing strategies

Picking the right Brainsight alternative: what to weigh

Comparing pricing, ratings, and strengths across the 8 free alternatives: 8 offer a free tier; paid plans run $9–$169, with Lucky Orange the cheapest entry point; and Plerdy is the highest rated at 4.95★ across 164 reviews.

How we determine rank.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Brainsight are Plerdy (5.0★), Cux.io (4.9★), Attention Insight (4.8★). Compare all 8 alternatives side-by-side above.

When evaluating alternatives to Brainsight, prioritize: Collaboration, Data Analysis Tools, Heatmaps, Templates, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Brainsight is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to choose between these Brainsight alternatives

  • On a budget / just exploring: start with a free tier — Smartlook, Crazy Egg and Plerdy let you evaluate without paying upfront.
  • If real-user ratings matter most: Plerdy has the strongest star rating (4.95★) among the options with verified reviews.
  • Want the safest pick: Smartlook has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

Planning a smooth exit from Brainsight

To leave Brainsight without losing momentum, start with your data. Export it, check the import works cleanly, and confirm feature parity for your workflows. Trial the new tool on a free plan, then roll out, keeping Brainsight live until the cutover's done.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].