Strategic planning is the process of recording and establishing a company's trajectory by assessing its current and future position. A strategic plan is a type of document that outlines the company's mission, vision, values, and long-term goals and strategies for accomplishing them. A well-written strategic plan can play a significant role in the growth and success of your organization since it advises you and your employees on how to respond to opportunities and challenges. Strategic planning initially gained popularity in the 1950s and 1960s, and it remained popular in the business world until the 1980s, when it went out of favor.