9.4
Spot Score
DOMO Review: Is It The Right Business Intelligence Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPR
SOC 2
HIPAA
ISO 27001DOMO offers custom pricing plan
Comcast
BBVA
Unilever
CISCO
DHLTrusted by many companies including Comcast
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
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Security & Compliance
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SpotSaaS Analysis for DOMO
Domo at 4.3/5 from 813 reviews and SpotScore 9.4 serves business analysts and data analysts in medium to large enterprises who need to transform raw data into actionable insights. The platform's ETL capabilities handle data transformation from multiple sources, while its visualization tools make complex datasets accessible to non-technical decision makers. New users may encounter a steep learning curve with feature configuration and customization options without dedicated support.
Business intelligence software replaces manual reporting and spreadsheet consolidation with automated data pipelines and interactive dashboards. Organizations using BI platforms typically reduce report generation time from days to hours and improve decision velocity across teams.
Quick picks:
What is DOMO?
DOMO is a business intelligence software solution for organisations that need data in order to make decisions, DOMO gives all the information needed whether looking at sales, service or manufacturing data, DOMO can provide answers and support clear decision-making. By connecting all of the data sources found in today's complex business environment, DOMO gives the ability to easily explore, analyze, and visualize data.
Pricing
DOMO offers custom pricing plan
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRHIPAAISO 27001SSO & MFA supported
Data residency:Global
Platform
Web + mobile app (iOS & Android)
DOMO Software Demo
DOMO was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider DOMO
- Use cases
- Sales data analysis, Service performance monitoring, Manufacturing data insights
- Team types
- Business analysts, Data analysts
- Company size
- Medium Business, Large Enterprises
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose DOMO
Intuitive self-service BI features suitable for non-technical users
Powerful Magic ETL for efficient data transformation from multiple sources
Data visualization that simplifies complex data for actionable insights
Is DOMO right for you?
Best for medium to large businesses needing intuitive self-service BI and ETL.
Choose DOMO if
- You require powerful, code-free data transformation with Magic ETL.
- Your team includes non-technical decision makers needing easy data exploration.
- You want flexible BI dashboards covering sales, service, and manufacturing data.
Consider alternatives if
- You need extensive out-of-the-box advanced connectors beyond the limited Marketplace.
- Your users are new and lack access to strong onboarding or support resources.
What buyers should know before shortlisting DOMO
Domo stands out as a powerful and intuitive Business Intelligence tool, with users praising its user-friendly interface and self-service capabilities. The platform's Magic ETL feature offers efficient data transformation and integration from multiple sources, making complex tasks easy for non-technical users.
Domo's ability to create advanced visualizations quickly and its community support are highlighted as key strengths, enabling users to make data-driven decisions effectively. Some users mentioned challenges with bug fixes, implying occasional tech support issues.
However, overall feedback emphasizes Domo's ease of data manipulation, real-time updates, and strong end-to-end solution for data analytics. From customizable dashboards to streamlined data views, Domo empowers users to extract reliable insights and streamline reporting efficiently.
With a range of functionalities and friendly support, Domo emerges as a valuable tool for businesses seeking effective data analysis and visualization solutions.
DOMO pros and cons
- DOMO pros
Intuitive self-service BI features suitable for non-technical users
Powerful Magic ETL for efficient data transformation from multiple sources
Data visualization that simplifies complex data for actionable insights
- DOMO cons
Complexity and customization can be challenging for newcomers without adequate support
Limited advanced functionalities and connectors available in the Marketplace
Ready to try it?
Get started with DOMO
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare DOMO side-by-side with top Business Intelligence Software alternatives.
What is the pricing of DOMO?
DOMO uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
DOMO reviews and ratings
Buyer sentiment
Overall positive sentiment highlights DOMO's ease of use and powerful ETL capabilities, tempered by concerns about complexity for new users and limited marketplace options.
What buyers like
- Ease of use
- Powerful ETL and data transformation
- Effective data visualization
Common complaints
- Complexity for newcomers
- Limited marketplace connectors
What users are saying
AU
Anonymous User
06/19/24
"Domo Experience"
What do you like best about Domo? Simple visualization of data that otherwise would be difficult to read and draw insights from What do you dislike ...
Read more
AU
Anonymous User
02/20/24
"Domo Makes Me Look Good"
What do you like best about Domo? The agility and flexibility of the data visualizations. What do you dislike about Domo?
RG
RAHUL G
10/19/23
"Domo is a very powerful Business Intelligence tool as well an ETL tool."
What do you like best about Domo? Domo magic ETL feature is the most useful feature of DOMO where we can transform our data as per our need adn it ...
Read more
AU
Anonymous User
08/11/23
"I would recommend Domo!"
What do you like best about Domo? Domo is a self-service BI tool. It has the features and abilities to solve any problem our team has, but at the same ...
Read more
AS
Ashleigh S
08/08/23
"The Ultimate Data Experience Platform"
What do you like best about Domo? The most helpful thing about Domo is how intuitive and user friendly it is for both the content creator and the end ...
Read more
MS
Mark S
08/08/23
"I have been using the Domo platform for over 5 years and it is very powerful and easy to use"
What do you like best about Domo? Domo makes it very easy for non-technical users to develop advanced ETLs and easily combine data from multiple ...
Read more
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- Real pricing — no sales pressure
- A demo or quick answers, your call
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What are the features of DOMO?
Ad hoc analysis is a powerful tool that allows users to perform data analysis on demand without the need for predefined criteria or reports.…
Ad hoc query is a powerful software feature that allows users to perform immediate and customized data analysis. It is commonly used in data…
Ad hoc reports are a powerful tool used in software applications to generate customized, on-demand reports. These reports provide users with…
Benchmarking is the process of comparing a company's success to that of other firms in its industry to discover if there is a performance ga…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Da…
A quantitative measure of performance over time for a specific goal is referred to as a "key performance indicator." KPIs provide teams with…
Profitability analysis is a feature of enterprise resource planning (ERP) that allows administrators to forecast a proposal's profitability…
Strategic planning is the process of recording and establishing a company's trajectory by assessing its current and future position. A strat…
Trend indicators help to find out If there is a trend in the market and how it is moving. These indicators are called oscillators because th…
DOMO security and data handling
Key compliance certifications and security features for IT and security teams evaluating DOMO.
Certifications
Security features
Developer & data
Alternatives to DOMO
DOMO Customers
Comcast
BBVA
Unilever
CISCO
DHL
Dell
ESPN
Emerson
AutoDesk
The New York Times color
Newsday
Rakuten Marketing
Goshen Health
Univision
IDG
DOMO Support Options
Frequently Asked Questions About DOMO
Common questions buyers ask before choosing DOMO.
DOMO is a Business Intelligence Software. DOMO offers Trend Indicators, Strategic Planning, Profitability Analysis, Key Performance Indicators, Data Analysis and many more functionalities.
DOMO is a strong fit if: You require powerful, code-free data transformation with Magic ETL.; Your team includes non-technical decision makers needing easy data exploration.. Consider alternatives if: You need extensive out-of-the-box advanced connectors beyond the limited Marketplace.; Your users are new and lack access to strong onboarding or support resources..
Buyers commonly note the following limitations of DOMO: Complexity and customization can be challenging for newcomers without adequate support; Limited advanced functionalities and connectors available in the Marketplace; Occasional issues with bug fixes and technical support responsiveness.
Some top alternatives to DOMO includes Alteryx, Entrinsik Informer, Tableau, Looker and Tableau Server.
DOMO offers Free Trial, Quotation Based pricing models
The starting price is not disclosed by DOMO. You can visit DOMO pricing page to get the latest pricing.
Ready to try it?
Get started with DOMO
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
