What is Split Testing?
What does 'Split Testing' mean?
Split testing, also known as A/B testing, is a software feature that allows users to compare two versions of a webpage, app, or email to see which one performs better. This is done by dividing the traffic or audience into two equal groups and showing them each version. The performance of each version can be measured by tracking metrics such as click-through rates, conversions, or engagement. This feature is essential for businesses and organizations that want to make data-driven decisions and improve their online presence. It
List of software with Split Testing functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].