8.5
Spot Score
Apptimize Review: Is It The Right AB Testing Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Plan Available
GDPR
SOC 2Apptimize offers custom pricing plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
SpotSaaS Analysis for Apptimize
Apptimize is an A/B testing software tailored for mobile developers, product managers, and growth marketers in medium to large enterprises. With a rating of 4.2 out of 5 from 18 reviews, it is broadly validated by users who appreciate its capabilities in optimizing mobile app performance.
Users highlight Apptimize's easy and efficient testing capabilities, particularly praising the WYSIWYG editor and the powerful programmatic editor for native mobile apps. These features enable teams to make data-driven product decisions effectively. However, a notable limitation is its high learning curve, which can be challenging for developers initially, and its limited integration options.
Quick facts about Apptimize
What is Apptimize?
Apptimize is a platform for beta testing native iOS or Android app. It is a hosted service that enables to A/B test app features, ad campaigns, and even in-app purchases. Apptimize makes it easy to experiment with changes to app to see what drives the most engagement from users. Whether it's a new feature or a different experience for an existing feature, the easiest way to find out is through experimentation.
Pricing
Apptimize offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSingle Sign-On (SSO)
Data residency:Global
Platform
Web + mobile app (iOS & Android)
Apptimize Software Demo
Apptimize was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Apptimize
- Use cases
- Mobile app development teams, Product teams focused on user engagement optimization, Marketing teams running in-app campaigns
- Team types
- Mobile developers, Product managers
- Company size
- Medium Business, Large Enterprises
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Apptimize
User-friendly WYSIWYG editor for easy test setup
Powerful programmatic editor enabling complex native app experiments
Reliable and knowledgeable customer support team
Is Apptimize right for you?
Best for native iOS and Android app A/B testing with visual and code editors.
Choose Apptimize if
- You need to run multiple simultaneous experiments on native mobile apps.
- Your team values both a user-friendly WYSIWYG editor and powerful programmatic controls.
- You are a medium or large business focused on optimizing mobile user engagement.
Consider alternatives if
- You require extensive web A/B testing capabilities alongside mobile testing.
- Your organization depends on broad third-party integrations beyond limited options.
What buyers should know before shortlisting Apptimize
Apptimize stands out as a robust and efficient tool for A/B testing and native mobile app optimization. Users appreciate its user-friendly WYSIWYG editor, seamless programmatic editor, and the ability to set up and manage tests with ease.
The platform's features, such as setting test success metrics, managing tests, and building testing-driven product decisions, have been highlighted as significant strengths. While there may be a learning curve for new users, once familiar with the tool, the benefits are evident.
Some users have mentioned minor issues like limited integration capabilities and occasional bugs in the user interface. However, these drawbacks are overshadowed by the overall positive experience users have had with Apptimize.
Overall, Apptimize is praised for its powerful testing capabilities, excellent customer support, and valuable insights for making data-driven decisions. It has proven to be a valuable tool for businesses looking to optimize their mobile apps, improve conversion rates, and enhance user experiences.
Apptimize pros and cons
- Apptimize pros
User-friendly WYSIWYG editor for easy test setup
Powerful programmatic editor enabling complex native app experiments
Reliable and knowledgeable customer support team
- Apptimize cons
Steep learning curve, especially for developers new to the platform
Limited integration options, including lack of web testing support
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What is the pricing of Apptimize?
Apptimize uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Apptimize Pricing Plans
STANDARD FEATURE FLAGS
Free Feature Flags
Team Administrative Controls
Targeting and Segmentation
Data export via API
Bonus: 30 Day Full-Feature Trial
ADVANCED FEATURE FLAGS
Unlimited Feature Flags
Team Administrative Controls
Targeting and Segmentation
Pilot Users Targeting
Full Data Export Capabilities
Show more +
ENTERPRISE A/B EXPERIMENTS + FEATURE FLAGS
Cross-Platform A/B Experiments
Instant Updates
Results Dashboard
Apptimize reviews and ratings
Buyer sentiment
Overall positive sentiment highlights ease of use and powerful testing features, tempered by concerns over learning curve and integration limitations.
What buyers like
- Ease of use
- Feature richness
- Customer support
Common complaints
- Learning curve
- Limited integrations
What users are saying
A
Anonymous
09/30/18
Good & robust product, but high learning curve
What do you like best? This product has been of great help, we have been able to accurately program several development options with our system. The ...
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A
Anonymous
09/29/18
I loved your A / B test design
What do you like best? It allows testing very efficiently, Apptimize is an easy to use software, with a good interface and that has gradually become ...
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A
Anonymous
09/06/18
Great product & tool
What do you like best? The fact it's native and so easy to manage makes it a must-have tool for our business. What do you dislike? Probably the ...
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A
Anonymous
02/06/18
Great tool, Great Relationships
What do you like best? Apptimize provides a great tool for native mobile (iOS, Android A/B testing. There are several benefits of the tool: 1 ...
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A
Anonymous
01/18/18
A great mobile testing tool supported by a knowledgeable product team
What do you like best? Apptimize has many great functions including a reliable visual testing tool and a powerful programmatic editor with which you ...
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A
Anonymous
09/22/17
Apptimize offers great service while giving you what you need in A/B testing
What do you like best? I like the responsiveness and the quality of support. Questions are addressed in timely manner, and the Apptimize team ...
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What are the features of Apptimize?
Audience targeting is a powerful software feature that allows businesses to effectively reach and engage with their target audience. It enab…
Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Split testing, also known as A/B testing, is a software feature that allows users to compare two versions of a webpage, app, or email to see…
Statistical relevance analysis is a process used by software programs to determine the statistical significance of data. This feature is com…
A Visual Editor is a software tool designed to simplify the process of creating and editing visual content, such as graphics or web pages. I…
Apptimize security and data handling
Key compliance certifications and security features for IT and security teams evaluating Apptimize.
Certifications
Security features
Developer & data
Alternatives to Apptimize
Apptimize Support Options
Frequently Asked Questions About Apptimize
Common questions buyers ask before choosing Apptimize.
Apptimize is a AB Testing Software. Apptimize offers Visual Editor, Statistical Relevance Analysis, Split Testing, Multivariate Testing, Funnel Analysis and many more functionalities.
Apptimize is a strong fit if: You need to run multiple simultaneous experiments on native mobile apps.; Your team values both a user-friendly WYSIWYG editor and powerful programmatic controls.. Consider alternatives if: You require extensive web A/B testing capabilities alongside mobile testing.; Your organization depends on broad third-party integrations beyond limited options..
Buyers commonly note the following limitations of Apptimize: Steep learning curve, especially for developers new to the platform; Limited integration options, including lack of web testing support; Complexity of features can be intimidating without adequate training.
Some top alternatives to Apptimize includes VWO Testing, Optimizely, AB Tasty, Maxymizely and UseItBetter.
Apptimize offers Freemium, Quotation Based pricing models
The starting price is not disclosed by Apptimize. You can visit Apptimize pricing page to get the latest pricing.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].