Transactional Email Software Glossary: Key Terms & Concepts

Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google s...read more

Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all t...read more

Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A click tracking tool uses software or tags to trac...read more

Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups of people based on events like when a person est...read more

A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website. The practice of arranging all email addresses c...read more

A spam check tool examines your email to see if it will be flagged by spam filters and removed from a subscriber's inbox. The program examines the content of your email and the source from...read more

A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonly done with the help of template management syst...read more

A script that automates email answers is known as an autoresponder. The script is activated by user actions on a website or when a user sends an email straight to another email address wit...read more

An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed action. Event-triggered emails are an email mark...read more

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more

List segmentation helps send relevant material to the right individuals at the right time. For example, you can segment your contact and lead lists based on information obtained from form ...read more

Email scheduling is the process of specifying a precise time for an email to be sent. A planned email is a message that you may send later; type the message ahead of time and configure the...read more

A marketing automation app for mobile devices is a software application that allows marketers to automate and manage marketing activities. These processes can range from sending out a seri...read more

The drag and drop editor is a valuable tool for used for creating emails by dragging and dropping blocks into a template and modifying their colors, styles, sizes, and locations. Working w...read more

Real-time collaboration or live editing in the workspace, in the same email template – by multiple users at the same time, with the automatic and practically instantaneous merging of their...read more