Brainstorming is a strategy used by design teams to develop solutions to specific design problems. Under regulated settings and in a free-thinking environment, teams approach a problem by asking "How Can We" questions. Then, they produce a large number of ideas and connect them in order to come up with possible answers. Brainstorming can be a great way to come up with new and innovative ideas for areas of your business where you want to improve. You can also use brainstorming as a technique for your employees, or even as a customer service tool. Brainstorming is a very effective way to get the creative juices flowing.