360-degree Customer view
A 360-degree customer view refers to a software feature that allows businesses to have a comprehensive understanding of their customers. It provides a holistic, all-encompassing perspective of the customer, ultimately leading to enhanced customer satisfaction and improved business outcomes. This feature allows businesses to centralize all customer data from various touchpoints and interactions, such as sales, marketing, customer service, and social media. This means that every aspect of a customer's relationship with the company is captured, creating a complete profile of
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].