Zeotap

360-degree Customer view

360-degree Customer View in Zeotap provides a unified and comprehensive profile of each customer by integrating data from multiple sources. It consolidates behavioral, transactional, and demographic information into a single view, enabling marketers to understand customer preferences, anticipate needs, and deliver highly personalized experiences across all touchpoints in real time.

Audience Builder

Audience Builder in Zeotap empowers marketers to create precise customer segments using first-party, second-party, and third-party data. This intuitive tool supports custom rules, filters, and attributes, enabling advanced targeting strategies that align with business goals. The audience builder facilitates campaign personalization and enhances marketing efficiency by reaching the right users with the right message.

Behavior Tracking

Behavior Tracking in Zeotap monitors and collects customer interactions across websites, apps, and digital channels. This feature allows brands to understand user intent, engagement patterns, and preferences. By analyzing real-time behavior data, marketers can tailor campaigns, improve user journeys, and drive higher conversions through personalized and timely customer engagement.

Data Cleansing

Data Cleansing in Zeotap automatically identifies and removes duplicate, inaccurate, or outdated customer data. This process ensures data integrity, enhances segmentation accuracy, and improves campaign performance. Clean data enables better personalization, more reliable analytics, and greater confidence in customer insights across all integrated marketing and analytics platforms.

Data Enrichment

Data Enrichment in Zeotap enhances existing customer profiles by adding missing demographic, behavioral, or firmographic attributes using high-quality third-party data. This enriched view allows brands to better understand their audiences, enabling deeper segmentation, more relevant personalization, and improved targeting across marketing campaigns and customer engagement strategies.

Data Orchestration

Data Orchestration in Zeotap automates the flow of customer data between various tools and platforms in a seamless, governed manner. This feature enables marketers to activate insights in real time, streamline workflows, and ensure consistent messaging across channels. It plays a critical role in delivering timely, personalized experiences throughout the customer journey.

Data Source

Data Source in Zeotap refers to the various platforms and systems—such as CRMs, websites, apps, and offline databases—that contribute customer data to the CDP. Zeotap integrates these diverse sources to unify and harmonize data, enabling a centralized, accurate, and actionable customer profile used for segmentation and campaign activation.

Email Marketing

Email Marketing in Zeotap is powered by real-time, data-driven segmentation and targeting capabilities. It allows marketers to create hyper-personalized email campaigns based on user behavior, preferences, and attributes. This integration ensures that emails reach the right audience at the optimal time, increasing open rates, click-throughs, and overall campaign effectiveness.

GDPR Compliance

GDPR Compliance in Zeotap ensures that customer data is collected, stored, and processed in accordance with the General Data Protection Regulation. The platform includes features like consent management, data access controls, and auditing tools, allowing organizations to respect user privacy, maintain transparency, and avoid regulatory penalties while using customer data responsibly.

Hyper Targeting

Hyper Targeting in Zeotap allows marketers to define and engage highly specific customer segments based on granular data attributes and behavioral signals. This feature increases campaign precision, reduces waste, and enhances ROI by delivering highly personalized messaging to audiences most likely to convert, all in real time across channels.

Identity Graph

Identity Graph in Zeotap connects disparate identifiers—such as email addresses, device IDs, and cookies—to build a unified view of each customer across platforms and devices. This persistent identity resolution supports consistent targeting, personalization, and measurement, allowing marketers to deliver seamless experiences across all digital and offline touchpoints.

Multi-step Marketing

Multi-step Marketing in Zeotap enables the creation of complex, automated marketing journeys that respond to customer behavior and lifecycle stage. Marketers can define sequenced actions—like emails, push notifications, or retargeting ads—based on triggers or milestones. This feature enhances engagement by guiding customers through a personalized and adaptive marketing funnel.