Segment

360-degree Customer view

360-degree Customer View in Segment allows businesses to build a comprehensive and unified profile of each customer by aggregating data from websites, mobile apps, CRMs, and more. This single view enables teams to deeply understand user behavior, preferences, and engagement across all channels, ensuring consistent, personalized experiences and smarter decision-making based on complete and real-time customer insights.

Audience Builder

Audience Builder in Segment enables marketers to create dynamic customer segments using real-time behavioral and demographic data collected from multiple channels. It allows users to define audiences based on specific attributes or actions, enabling personalized targeting and efficient campaign execution. This tool enhances engagement by ensuring the right messages are delivered to the most relevant audiences at the optimal time.

Data Enrichment

Data Enrichment in Segment enhances raw customer data by appending additional information from third-party sources or internal datasets. This process improves the depth and quality of customer profiles, allowing for more accurate segmentation, personalization, and predictive analytics. With enriched data, businesses gain greater insight into customer behavior and preferences, leading to more informed marketing and strategic decisions.

Data Source

Data Source in Segment refers to any platform or system from which data is ingested—such as websites, apps, CRMs, or payment platforms. Segment integrates these sources into a single, unified pipeline, enabling consistent data collection and distribution. This ensures data accuracy, simplifies analytics, and provides a complete view of the customer journey across all digital and offline touchpoints.

Email Marketing

Email Marketing in Segment is driven by real-time, first-party data that allows marketers to trigger highly personalized emails based on user behavior and profile attributes. By syncing unified data with email platforms, Segment ensures timely and relevant communication, improving engagement rates, customer retention, and campaign ROI through precision-targeted outreach and lifecycle-based automation.

GDPR Compliance

GDPR Compliance in Segment is supported through robust tools for consent tracking, data minimization, and data deletion. The platform helps organizations collect, store, and process customer data in line with GDPR requirements, enabling transparency and user control. This feature ensures legal compliance while fostering trust with customers by prioritizing privacy and data protection across all operations.

Identity Graph

Identity Graph in Segment connects multiple identifiers—such as emails, device IDs, and user accounts—into a unified customer identity. This persistent graph allows for accurate tracking of users across sessions and devices. It powers personalized experiences, consistent engagement, and cross-platform analytics by resolving fragmented data into a single, coherent customer view.