Amperity

360-degree Customer view

360-degree Customer View in Amperity consolidates customer data from multiple sources into a unified profile, giving businesses a holistic understanding of each customer’s interactions, preferences, and behaviors. This feature enables personalized marketing, better customer service, and more strategic decision-making by offering a comprehensive, real-time perspective of every customer across touchpoints.

Audience Builder

Audience Builder in Amperity empowers marketers to create dynamic, highly targeted customer segments using real-time, unified data. Users can apply filters, rules, and attributes based on customer behavior, purchase history, or demographics. This intuitive tool supports precise personalization and campaign activation, allowing brands to reach the right audience at the right time with maximum relevance.

Behavior Tracking

Behavior Tracking in Amperity collects and analyzes customer interactions across digital platforms, including web, mobile, and email. This feature helps brands understand user journeys, preferences, and intent by mapping actions to individual profiles. The insights generated drive personalized engagement strategies and inform product recommendations, retargeting efforts, and conversion-optimized campaign designs.

Data Cleansing

Data Cleansing in Amperity ensures high data quality by identifying and removing duplicates, correcting errors, and standardizing records across systems. This feature improves the accuracy and usability of customer data, enabling more reliable analytics, better segmentation, and informed decision-making while reducing waste from misdirected marketing efforts and outdated information.

Data Enrichment

Data Enrichment in Amperity enhances customer profiles by appending external data—such as demographic, firmographic, or behavioral insights—to first-party records. This feature increases segmentation granularity, boosts targeting precision, and allows for more informed engagement strategies, enabling businesses to develop deeper customer understanding and deliver highly relevant experiences.

Data Orchestration

Data Orchestration in Amperity automates and manages the movement of customer data across integrated systems, ensuring consistency, timeliness, and relevance in every touchpoint. This feature supports real-time activation and personalized messaging by making unified data accessible across marketing, analytics, and customer service platforms, driving seamless customer journeys and operational efficiency.

Data Source

Data Source in Amperity refers to any origin from which customer data is collected—such as CRM systems, POS systems, eCommerce platforms, or mobile apps. Amperity ingests and unifies this data to create accurate customer profiles. By integrating diverse sources, it provides a single source of truth for marketing and analytics initiatives.

Email Marketing

Email Marketing in Amperity leverages unified customer data to power personalized and automated email campaigns. Marketers can craft highly relevant messages based on real-time behavior, preferences, and segmentation. This feature improves open rates, engagement, and conversions by ensuring that content reaches the right users at the right moment.

GDPR Compliance

GDPR Compliance in Amperity helps businesses adhere to data privacy laws by supporting features such as consent management, user data access requests, and secure data processing. This ensures that customer data is collected, stored, and used transparently and responsibly, reducing legal risks while respecting consumer rights and privacy expectations.

Hyper Targeting

Hyper Targeting in Amperity enables brands to define highly specific audience segments using layered data points—such as purchase frequency, lifetime value, and real-time behaviors. This precision targeting ensures that marketing efforts are focused on the most relevant and responsive customers, increasing campaign efficiency and return on investment.

Identity Graph

Identity Graph in Amperity links multiple identifiers—including emails, devices, and offline data—to create persistent, unified customer identities. This feature supports cross-device recognition and enables consistent personalization across platforms. By resolving fragmented data, it ensures continuity in the customer journey and enhances the accuracy of analytics and targeting.

Landing Pages

Landing Pages in Amperity are designed to work in harmony with customer segments and marketing campaigns, delivering personalized web experiences based on user data. This feature increases engagement and conversions by aligning landing page content with user interests, behaviors, and past interactions, all informed by real-time customer intelligence.

Multi-step Marketing

Multi-step Marketing in Amperity allows brands to create automated, data-driven workflows that guide customers through personalized sequences of communication. Whether triggered by behaviors or time intervals, these journeys help nurture leads, re-engage users, and drive conversions with messages tailored to each stage of the customer lifecycle.