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Thryv vs Shape Software vs Bigin by Zoho CRM Comparison

Last updated:

Thryv

4.2(201 reviews)

Starting at Contact for pricing

  • Medium Business
  • Small Business

Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to create users individually or crea…

Shape Software

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Shape is a secure, web-based Software as a Service customer relationship management (CRM) application. Shape enables prospect and customer management, sales force automation, professional services automation, marketing,…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Thryv leads on user satisfaction with a 4.2-star rating across 201 reviews.

Thryv vs Shape Software vs Bigin by Zoho CRM — at a glance

FeatureThryvShape SoftwareBigin by Zoho CRM
Rating4.2 / 54.3 / 5
Reviews201119
Starting priceContact for pricingContact for pricing$7 /User/Month
Free trial No Yes Yes
Free version No No No
Best forMedium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyUSUSGlobal

Key differences between Thryv and Shape Software

  • Free trial: Shape Software offers a free trial; Thryv does not.
  • Target audience: Thryv is built for Medium Business and Small Business, while Shape Software targets Freelancers / Consultants and Large Enterprises.
  • Deployment: Thryv supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Shape Software supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Thryv vs Shape Software vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Thryv - CRM Software
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Talk to an expert
Shape Software - CRM Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Thryv

Best all-in-one CRM for small businesses needing simple, integrated marketing tools.

Choose if
  • You run a small business with 1-100 employees needing streamlined CRM and marketing.
  • You want an easy-to-use platform combining CRM, scheduling, marketing, and website management.
  • You value responsive, knowledgeable customer support available 24/7 for quick issue resolution.
Consider alternatives if
  • Your business requires advanced paid advertising tracking and detailed marketing analytics.
  • You are a large enterprise with complex CRM needs beyond a simple, streamlined workflow.

Shape Software

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Thryv typically suits Medium Business and Small Business. Shape Software tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to ... Read More about Thryv

Shape is a secure, web-based Software as a Service customer relationship management (CRM) application. Shape enables prospect and customer management, sales force automation, professional ... Read More about Shape Software

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Not Available
  • Not Available
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.3/10

8.4/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-100 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Thryv

  • Streamlined Client Management: Thryv allows you to effortlessly manage client relationships, ensuring that important details are at your fingertips. You’ll appreciate how easy it is to track interactions and maintain communication history.
  • Automated Marketing Solutions: With built-in marketing tools, you can create and schedule campaigns to engage clients effectively. Imagine reaching out to your audience without the manual hassle—Thryv makes this a reality.
  • Robust Scheduling Features: Say goodbye to double bookings and missed appointments. Thryv’s intuitive scheduling system helps both you and your clients find suitable times effortlessly, enhancing overall satisfaction.
Best fit

Best fit

Thryv

  • 1 to 100 employees
  • Small Business Services, Local Marketing, Professional Services, and Home Services
  • Business Owners, Marketing Managers, Customer Service Representatives, and Operations Managers
Watchouts

Reasons buyers look elsewhere

Thryv

  • Users may seek alternatives to Thryv if they require more industry-specific features tailored to niche markets, as some businesses need specialized tools that Thryv may not offer.
  • Budget constraints could lead users to explore more cost-effective solutions, especially small businesses looking for essential functionalities without the additional costs associated with Thryv's comprehensive offerings.
  • Businesses that prioritize user interface and experience might consider alternatives if they find Thryv's platform less intuitive or difficult to navigate compared to other user-friendly options available in the market.

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Thryv, Shape Software and Bigin by Zoho CRM Compare on Features?

Total Features

9 Features

28 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Thryv, Shape Software and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • Not Available
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Shape Professional

          Custom

          • AI CRM + Lead Management

          • Call

          • Text & Email

          Show more +

        • Shape Engage

          Custom

          • AI CRM + Lead Management

          • ShapeIQ AI Lead Scoring

          • Unlimited Calling Package

          Show more +

        • Shape Enterprise

          Custom

          • AI CRM + Lead Management

          • ShapeIQ AI Lead Scoring

          • Proprietary Branching Model

          Show more +

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Thryv pricing
        Shape Software pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Thryv vs Shape Software User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        309

        23

        3

        2

        2

        53

        4

        0

        1

        3

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights ease of use and excellent customer support, with some concerns about advertising features and support complexity.

        What buyers like

        • Ease of use
        • Customer support
        • Workflow improvement

        Common complaints

        • Advertising tracking limitations
        • Support complexity

        What buyers like

        • Secure web-based platform
        • Comprehensive CRM features
        • Sales force automation

        Common complaints

        • Steeper learning curve
        • Limited customization options
        • May require training

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Exceptional and responsive customer service with knowledgeable support

        • User-friendly interface enabling easy management of CRM, marketing, and scheduling

        • Comprehensive 24/7 support ensuring quick issue resolution

        • Inadequate or unreliable tracking for paid advertising campaigns

        • Layered support structure can cause frustration when resolving complex issues

        • Strong security measures ensure data protection.

        • Offers a wide range of CRM functionalities.

        • Integrates well with other business tools.

        • May require initial setup time.

        • Customization options are limited.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Eric Guel Photography

        Eric Guel Photography

        Green Tech Cleaning

        Green Tech Cleaning

        Hair by Sierra

        Hair by Sierra

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Automated Campaigns

        5 Screenshots

        Shape Software screenshot

        5 Screenshots

        Videos

        video-0

        4 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Thryv or Shape Software?
        Thryv edges out the other on user ratings (4.2 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Thryv and Shape Software offer a free trial?
        Shape Software offers a free trial. Thryv does not.
        What is the starting price of Thryv vs Shape Software?
        Thryv starts at Contact for pricing. Shape Software starts at Contact for pricing.
        What are the top alternatives to Thryv?
        Top alternatives to Thryv include Bigin by Zoho CRM, Salesforce, HubSpot CRM, Keap, SalesCRM.
        What are the top alternatives to Shape Software?
        Top alternatives to Shape Software include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.

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