Thryv vs FreeAgent vs Xero vs Zoho Books Comparison
Thryv
Starting at Contact for pricing
- Medium Business
- Small Business
Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to create users individually or crea…
FreeAgent
Starting at Contact for pricing
- Free Trial
- Freelancers / Consultants
- Small Business
FreeAgent is an easy accounting software program that helps small teams and individuals do their work better. With its task-based interface, real time data and financial projection dashboard, automation features, cryptoc…
Xero
Starting at $3.75 /month
- Free Trial
- Freelancers / Consultants
- Medium Business
Xero software is a cloud-based accounting system that helps businesses manage their finances, run payroll, and save time so they can focus on growing their business. This single platform connects all your finances and in…
Zoho Books
Starting at Contact for pricing
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho Books is a cloud based online accounting software. It allows you to view, manage and submit your entire business accounting cycle. Easily track your finances with intuitive reports search your transaction history, c…
FreeAgent leads on user satisfaction with a 4.4-star rating across 203 reviews.
Thryv vs FreeAgent vs Xero vs Zoho Books — at a glance
| Feature | Thryv | FreeAgent | Xero | Zoho Books |
|---|---|---|---|---|
| Rating | 4.2 / 5 | 4.4 / 5 | 4.2 / 5 | 4.5 / 5 |
| Reviews | 201 | 203 | 5,582 | 565 |
| Starting price | Contact for pricing | Contact for pricing | $3.75 /month | Contact for pricing |
| Free trial | No | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Medium Business, Small Business | Freelancers / Consultants, Small Business | Freelancers / Consultants, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | CRM Software | Accounting Software | Accounting Software | Accounting Software |
| Integrations | — | — | 14+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | GDPR | SOC 2, GDPR, ISO 27001 | GDPR |
| Data residency | US | Global | Global | Global |
Key differences between Thryv and FreeAgent
- Free trial: FreeAgent offers a free trial; Thryv does not.
- Target audience: Thryv is built for Medium Business and Small Business, while FreeAgent targets Freelancers / Consultants and Small Business.
- User satisfaction: FreeAgent scores higher with a 4.4-star average.
- Deployment: Thryv supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; FreeAgent supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Thryv vs FreeAgent vs Xero vs Zoho Books — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best all-in-one CRM for small businesses needing simple, integrated marketing tools.
- You run a small business with 1-100 employees needing streamlined CRM and marketing.
- You want an easy-to-use platform combining CRM, scheduling, marketing, and website management.
- You value responsive, knowledgeable customer support available 24/7 for quick issue resolution.
- Your business requires advanced paid advertising tracking and detailed marketing analytics.
- You are a large enterprise with complex CRM needs beyond a simple, streamlined workflow.
Best for small businesses needing intuitive, all-in-one accounting with crypto support.
- You are a freelancer or small business owner with 1-50 employees seeking easy bookkeeping.
- You want a task-based interface with real-time financial data and projection dashboards.
- You need seamless bank integration and automated invoicing and tax management.
- Your business is medium to large and requires scalable accounting software solutions.
- You rely heavily on mobile app functionality and need a highly stable, feature-rich app.
Best for small businesses needing user-friendly, cloud-based accounting with strong support.
- You are a small business or professional services firm with up to 50 employees.
- You want an intuitive interface with real-time collaboration for multiple users.
- You value highly responsive and knowledgeable customer support for troubleshooting.
- You are a large enterprise requiring complex, multi-entity accounting features.
- You need extensive self-service options for advanced accounting processes without relying on support.
Best for small to mid-sized businesses needing simple, automated cloud accounting.
- You run a small or medium business with up to 100 employees.
- You want an intuitive, user-friendly interface for easy accounting management.
- You need automated workflows to save time on invoicing and bank reconciliation.
- You are a large enterprise with complex, multi-entity accounting requirements.
- You require highly customizable or industry-specific accounting workflows.
Thryv: Best all-in-one CRM for small businesses needing simple, integrated marketing tools. FreeAgent: Best for small businesses needing intuitive, all-in-one accounting with crypto support.
Description | Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to ... Read More about Thryv | FreeAgent is an easy accounting software program that helps small teams and individuals do their work better. With its task-based interface, real time data and financial projection ... Read More about FreeAgent | Xero software is a cloud-based accounting system that helps businesses manage their finances, run payroll, and save time so they can focus on growing their business. This single platform ... Read More about Xero | Zoho Books is a cloud based online accounting software. It allows you to view, manage and submit your entire business accounting cycle. Easily track your finances with intuitive reports ... Read More about Zoho Books |
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Spotsaas ScoreWhat's this? ↗ | 9.3/10 | 9.2/10 | 9.6/10 | 9.2/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-100 employees | 1-50 employeesFreelancers and solo entrepreneurs | 1-50 employeesSmall Business | 1-50 employees51-100 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Client Management: Thryv allows you to effortlessly manage client relationships, ensuring that important details are at your fingertips. You’ll appreciate how easy it is to track interactions and maintain communication history.
- Automated Marketing Solutions: With built-in marketing tools, you can create and schedule campaigns to engage clients effectively. Imagine reaching out to your audience without the manual hassle—Thryv makes this a reality.
- Robust Scheduling Features: Say goodbye to double bookings and missed appointments. Thryv’s intuitive scheduling system helps both you and your clients find suitable times effortlessly, enhancing overall satisfaction.
- Streamlined Financial Management: FreeAgent simplifies accounting for teams of all sizes, allowing managers and administrators to effortlessly track income, expenses, and cash flow in real-time. You'll appreciate the clarity it brings to your financial landscape.
- User-Friendly Interface: Designed with usability in mind, FreeAgent offers an intuitive interface that enables users at all levels to navigate easily. Executives will find that this reduces training time and enhances productivity across the board.
- Robust Reporting Tools: With FreeAgent’s comprehensive reporting features, you can generate detailed insights at the click of a button. This empowers decision-makers to make informed choices based on accurate data, fostering strategic growth.
- Streamlined Financial Management: With Xero, you can effortlessly manage your business finances in one place. Users often appreciate the intuitive dashboard that provides a clear overview of cash flow, invoices, and expenses at a glance.
- Real-Time Collaboration: Xero allows multiple users to access and work on financial data simultaneously. This feature fosters collaboration among teams, ensuring everyone is aligned and up-to-date without the hassle of emailing spreadsheets back and forth.
- Automated Processes: Say goodbye to tedious manual entries! Xero automates recurring invoicing and bank reconciliation, saving you precious time that you can redirect towards strategic planning and growth initiatives.
- Streamlined Financial Management: With Zoho Books, managers can effortlessly track income and expenses, ensuring that financial oversight is both comprehensive and intuitive. This allows you to focus on strategic decision-making rather than getting bogged down in paperwork.
- Automated Workflows: Executives will appreciate the efficiency of automated workflows that save time and reduce errors. By automating recurring tasks like invoicing and payment reminders, your team can dedicate more time to high-value activities.
- Real-Time Collaboration: Administrators can easily collaborate with team members and accountants in real-time, fostering a culture of transparency and teamwork. This feature ensures everyone stays on the same page, regardless of location.
Best fit
- 1 to 100 employees
- Small Business Services, Local Marketing, Professional Services, and Home Services
- Business Owners, Marketing Managers, Customer Service Representatives, and Operations Managers
- 1 to 50 employees
- Consulting, Freelance Services, Creative Agencies, and Small Business sectors
- Freelancers, Small Business Owners, Accountants, and Financial Managers
- 1-50 employees
- Accounting, Retail, Hospitality, Non-Profit, Professional Services
- Accountants, Bookkeepers, Business Owners, Finance Managers, Operations Managers
- 1-100 employees
- Accounting, E-commerce, Consulting, Retail, Nonprofit, Professional Services
- Accountants, Finance Managers, Small Business Owners, Bookkeepers, Operations Managers
Reasons buyers look elsewhere
- Users may seek alternatives to Thryv if they require more industry-specific features tailored to niche markets, as some businesses need specialized tools that Thryv may not offer.
- Budget constraints could lead users to explore more cost-effective solutions, especially small businesses looking for essential functionalities without the additional costs associated with Thryv's comprehensive offerings.
- Businesses that prioritize user interface and experience might consider alternatives if they find Thryv's platform less intuitive or difficult to navigate compared to other user-friendly options available in the market.
- Users may seek alternatives to FreeAgent if they require more advanced project management features, as some alternatives offer integrated tools for task tracking, team collaboration, and resource allocation that enhance workflow efficiency.
- Businesses operating in specific industries might consider alternatives that offer tailored solutions, such as specialized invoicing or reporting features that better meet their unique accounting and compliance needs.
- Some users may find FreeAgent’s pricing structure less favorable compared to competitors, particularly if they are looking for more cost-effective options or tiered pricing that aligns with their business size and growth stage.
- Users may seek alternatives to Xero due to its pricing structure, especially for small businesses or startups that require budget-friendly accounting solutions without compromising essential features.
- Some businesses might find Xero’s interface challenging, prompting them to explore options that offer a more intuitive and user-friendly experience for their team members.
- Companies with specific industry needs might find that Xero lacks certain tailored functionalities, leading them to consider alternatives that provide specialized features for their sector.
- Users may seek alternatives to Zoho Books for enhanced customization options, particularly if their business requires specific workflows or features that are not adequately supported by the platform's existing capabilities.
- Businesses operating in niche markets might explore alternatives to access industry-specific functionalities and integrations that better align with their unique operational needs and regulatory requirements.
- Some users may find the pricing structure of Zoho Books less competitive compared to other accounting software, prompting them to consider alternatives that offer similar features at a more attractive cost.
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How do Thryv, FreeAgent, Xero and Zoho Books Compare on Features?
Total Features | 9 Features | 16 Features | 17 Features | 16 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Thryv, FreeAgent, Xero and Zoho Books on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Thryv vs FreeAgent vs Xero User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use and excellent customer support, with some concerns about advertising features and support complexity. What buyers like
Common complaints
| Buyer sentiment Users generally praise FreeAgent for its intuitive design and comprehensive features tailored to small businesses, though some express frustration with mobile app performance and scalability. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Xero's ease of use and excellent customer support, though some users note challenges with initial support access and advanced features. What buyers like
Common complaints
| Buyer sentiment Users generally express high satisfaction with Zoho Books for its ease of use, automation, and collaborative features, though some note limitations for larger or more complex organizations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Eric Guel Photography  Green Tech Cleaning  Hair by Sierra | No Customers information available. |  Coco cubano |  Brandography  Legal consultant  Samteq |
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Media and Screenshots
Screenshots |  5 Screenshots | No screenshots available. |
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Videos |  4 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Thryv or FreeAgent?
- FreeAgent edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Thryv and FreeAgent offer a free trial?
- FreeAgent offers a free trial. Thryv does not.
- What is the starting price of Thryv vs FreeAgent?
- Thryv starts at Contact for pricing. FreeAgent starts at Contact for pricing.
- What are the top alternatives to Thryv?
- Top alternatives to Thryv include Bigin by Zoho CRM, Salesforce, HubSpot CRM, Keap, SalesCRM.
- What are the top alternatives to FreeAgent?
- Top alternatives to FreeAgent include Xero, Zoho Books, Quickbooks, Freshbooks, Sage Accounting (Sage One).