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The List Online vs LinkedIn Sales Navigator vs ZoomInfo SalesOS vs ZoomInfo Comparison

Last updated:

The List Online

4.6(2,825 reviews)

Starting at Contact for pricing

  • Medium Business
  • Small Business

The List Online is a sales and market intelligence tool designed for marketers, e-commerce managers, and corporate buyers who need data visibility to sharpen campaign targeting and purchasing decisions. It surfaces insig…

LinkedIn Sales Navigator

4.4(3,025 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

LinkedIn Sales Navigator is a sales intelligence solution aimed at supporting sales team enablement, with intelligent data discovery, and contextual insight into the business dynamics impacting selling. The Sales Navigat…

ZoomInfo SalesOS

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Enterprise

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…

ZoomInfo

4.4(11,295 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…

The List Online leads on user satisfaction with a 4.6-star rating across 2,825 reviews.

The List Online vs LinkedIn Sales Navigator vs ZoomInfo SalesOS vs ZoomInfo — at a glance

FeatureThe List OnlineLinkedIn Sales NavigatorZoomInfo SalesOSZoomInfo
Rating4.6 / 54.4 / 54.4 / 5
Reviews2,8253,02511,295
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial No Yes Yes Yes
Free version No No No No
Best forMedium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessMedium Business, EnterpriseLarge Enterprises, Medium Business, Small Business
CategorySales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailable
Support modes24/7 (Live rep), OnlineOnlineBusiness Hours, Online
CertificationsSOC 2SOC 2SOC 2
Data residencyUSGlobalUSUS

Key differences between The List Online and LinkedIn Sales Navigator

  • Free trial: LinkedIn Sales Navigator offers a free trial; The List Online does not.
  • Target audience: The List Online is built for Medium Business and Small Business, while LinkedIn Sales Navigator targets Large Enterprises and Medium Business.
  • User satisfaction: The List Online scores higher with a 4.6-star average.
  • Deployment: The List Online supports SaaS/Web/Cloud; LinkedIn Sales Navigator supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare The List Online vs LinkedIn Sales Navigator vs ZoomInfo SalesOS vs ZoomInfo — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

The List Online - Sales Intelligence Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

The List Online

Best for SMBs seeking combined marketing and e-commerce sales intelligence.

Choose if
  • You are a marketing or e-commerce manager in a small to medium business.
  • You want to improve marketing effectiveness and boost online revenue.
  • You prefer a user-friendly, streamlined sales intelligence tool.
Consider alternatives if
  • You require transparent, fixed pricing models for budgeting.
  • You are a large enterprise needing extensive customization and scalability.

LinkedIn Sales Navigator

Best for

Large Enterprises, Medium Business, Small Business

ZoomInfo SalesOS

Best for

Medium Business, Enterprise

ZoomInfo

Best for

Large Enterprises, Medium Business, Small Business

The List Online typically suits Medium Business and Small Business. LinkedIn Sales Navigator tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The List Online is a sales and market intelligence tool designed for marketers, e-commerce managers, and corporate buyers who need data visibility to sharpen campaign targeting and ... Read More about The List Online

LinkedIn Sales Navigator is a sales intelligence solution aimed at supporting sales team enablement, with intelligent data discovery, and contextual insight into the business dynamics ... Read More about LinkedIn Sales Navigator

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

Best Company Size

11-50 employees51-200 employees
50 to 5,000 employees
1-5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

ZoomInfo SalesOS

  • Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
  • Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
  • Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

ZoomInfo

  • Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
  • Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
  • Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
Best fit

Best fit

ZoomInfo SalesOS

  • 50 to 5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

ZoomInfo

  • 1-5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

ZoomInfo SalesOS

  • Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
  • Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
  • Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead

ZoomInfo

  • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
  • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
  • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

Software Demo

Demo

No software demo available

The List Online has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

No software demo available

LinkedIn Sales Navigator has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do The List Online, LinkedIn Sales Navigator, ZoomInfo SalesOS and ZoomInfo Compare on Features?

Total Features

2 Features

5 Features

5 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare The List Online, LinkedIn Sales Navigator, ZoomInfo SalesOS and ZoomInfo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          The List Online pricing
          LinkedIn Sales Navigator pricing
          ZoomInfo SalesOS pricingZoomInfo pricing

          Other Details

          Organization Types supported

          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          Data Residency

          🇺🇸 US
          🌐 Global

          The List Online vs LinkedIn Sales Navigator vs ZoomInfo SalesOS User Reviews & Rating Comparison

          User Ratings

          4.6

          (based on 2825 reviews)

          No reviews available for the product

          Rating Distribution

          0

          0

          0

          0

          0

          10

          4

          0

          0

          0

          23

          1

          0

          1

          0

          1870

          480

          47

          22

          71

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive user sentiment highlights improved marketing effectiveness and revenue growth, tempered by concerns over pricing transparency and feature depth.

          What buyers like

          • Marketing effectiveness
          • Revenue increase
          • Ease of use

          Common complaints

          • Pricing transparency
          • Feature limitations

          Buyer sentiment

          Buyer sentiment is positive across 14 reviews, with strong overall satisfaction.

          What buyers like

          • Rich LinkedIn data
          • Intelligent insights
          • User-friendly interface

          Common complaints

          • Limited to LinkedIn data
          • Higher cost
          • Learning curve for new users

          What buyers like

          • Largest B2B database
          • Real-time insights
          • Critical purchasing intent data

          Common complaints

          • Can be expensive
          • Data overload for new users
          • Requires training for effective use

          Buyer sentiment

          Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction.

          What buyers like

          • Reviewers value the large, accurate database of company and contact information.
          • Direct contact details including phone numbers and cell numbers save considerable prospecting time.
          • Intent data signals help users prioritize and target the right buyers.

          Common complaints

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
          • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

          Pros and Cons

          • Helps improve marketing effectiveness

          • Supports revenue growth from online channels

          • User-friendly interface for sales intelligence

          • Pricing is quotation-based and not publicly disclosed

          • Limited information on advanced features and integrations

          • Access to extensive LinkedIn network

          • Real-time insights into lead activity

          • Highly customizable search filters

          • May not suit non-B2B sales

          • Requires LinkedIn Premium account

          • **Enhanced Lead Generation**: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.

          • **Data Enrichment**: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.

          • **Advanced Search Filters**: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

          • Potentially high costs

          • Complexity of data management

          • **Comprehensive Data Access**: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.

          • **Enhanced Lead Generation**: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.

          • **Seamless Integration**: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people

          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used The List Online, LinkedIn Sales Navigator, ZoomInfo SalesOS, or ZoomInfo? Tell buyers what actually differs.

          Media and Screenshots

          Screenshots

          No screenshots available.

          Lead Result

          6 Screenshots

          Videos

          No videos available.

          No videos available.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, The List Online or LinkedIn Sales Navigator?
          The List Online edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do The List Online and LinkedIn Sales Navigator offer a free trial?
          LinkedIn Sales Navigator offers a free trial. The List Online does not.
          What is the starting price of The List Online vs LinkedIn Sales Navigator?
          The List Online starts at Contact for pricing. LinkedIn Sales Navigator starts at Contact for pricing.
          What are the top alternatives to The List Online?
          Top alternatives to The List Online include ZoomInfo SalesOS, ZoomInfo, Winmo, InsideView, LinkedIn Sales Navigator.
          What are the top alternatives to LinkedIn Sales Navigator?
          Top alternatives to LinkedIn Sales Navigator include ZoomInfo SalesOS, ZoomInfo, Data Axle Genie, InsideView, Infofree.