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SurveyLab vs Customer.guru vs Zonka Feedback Comparison

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SurveyLab

4.8(99 reviews)

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

SurveyLab is a survey and NPS platform for market researchers, HR teams, and customer experience managers who need to run ongoing measurement programs across diverse project types. Its drag-and-drop builder supports a wi…

Customer.guru

4.4(31 reviews)

Starting at $50 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Customer.guru is an NPS tracking tool used by SaaS founders and small customer success teams to embed Net Promoter Score surveys in transactional emails and monitor customer loyalty trends over time. It automates survey…

Zonka Feedback

4.7(130 reviews)

Starting at $24 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Zonka Feedback is a survey and NPS platform used by customer experience teams at mid-sized companies to collect feedback across web, email, in-app, and offline channels. It covers the full feedback workflow from building…

SurveyLab leads on user satisfaction with a 4.8-star rating across 99 reviews.

Spotsaas Analysis

SurveyLabCustomer.guruZonka Feedback

SurveyLab focuses on multi-channel customer response collection, making it ideal for businesses that prioritize diverse feedback methods. Customer.guru, on the other hand, is tailored for those who want a straightforward approach to tracking customer satisfaction and product feedback.

- Best for small to medium businesses - Offers intuitive drag-and-drop survey creation - Supports multi-channel feedback collection - Ideal for teams valuing quick survey setup - Focuses on measuring NPS effectively - No listed pricing

- Best for small to medium businesses - Provides a user-friendly interface for surveys - Efficiently tracks customer satisfaction - Simple setup for effective NPS surveys - Ideal for product feedback collection - Priced at $50

SurveyLab vs Customer.guru vs Zonka Feedback — at a glance

FeatureSurveyLabCustomer.guruZonka Feedback
Rating4.8 / 54.4 / 54.7 / 5
Reviews9931130
Starting priceContact for pricing$50 /Month$24 /Month
Free trial Yes Yes Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryNPS SoftwareNPS SoftwareNPS Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineOnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyUSGlobalGlobal

Key differences between SurveyLab and Customer.guru

  • Pricing: Customer.guru starts at $50 /Month. SurveyLab pricing is not publicly listed.
  • Target audience: SurveyLab is built for Freelancers / Consultants and Large Enterprises, while Customer.guru targets Large Enterprises and Medium Business.
  • User satisfaction: SurveyLab scores higher with a 4.8-star average.
  • Deployment: SurveyLab supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Customer.guru supports SaaS/Web/Cloud.

Compare SurveyLab vs Customer.guru vs Zonka Feedback — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most NPS Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

SurveyLab
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Customer.guru - NPS Software
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

SurveyLab

Best for small to medium businesses measuring NPS with simple, intuitive surveys.

Choose if
  • You need quick, easy survey creation with drag-and-drop question types.
  • Your team values multi-channel customer response collection for broader feedback.
  • You want clear, tailored dashboards focused on NPS and customer satisfaction metrics.
Consider alternatives if
  • Your enterprise requires extensive integrations and advanced analytics capabilities.
  • You need highly customizable survey workflows or faster, more responsive UI performance.

Customer.guru

Best for small to medium businesses needing simple, effective NPS surveys.

Choose if
  • You want quick, easy survey setup with a user-friendly interface.
  • You need to track customer satisfaction and product feedback efficiently.
  • You prefer cost-effective NPS surveys integrated seamlessly into email campaigns.
Consider alternatives if
  • Your enterprise requires extensive survey customization and complex integrations.
  • You need advanced customer outreach beyond basic survey distribution.

Zonka Feedback

Best for customizable, easy-to-use NPS surveys with strong offline capabilities.

Choose if
  • You need flexible survey building with templates and advanced logic.
  • Your team requires robust offline survey tools for data collection.
  • You want strong API integration to customize data workflows.
Consider alternatives if
  • You require advanced AI-driven analytics for deep survey insights.
  • You need comprehensive export options, especially full feedback PDFs.

SurveyLab: Best for small to medium businesses measuring NPS with simple, intuitive surveys. Customer.guru: Best for small to medium businesses needing simple, effective NPS surveys.

Description

SurveyLab is a survey and NPS platform for market researchers, HR teams, and customer experience managers who need to run ongoing measurement programs across diverse project types. Its ... Read More about SurveyLab

Customer.guru is an NPS tracking tool used by SaaS founders and small customer success teams to embed Net Promoter Score surveys in transactional emails and monitor customer loyalty trends ... Read More about Customer.guru

Zonka Feedback is a survey and NPS platform used by customer experience teams at mid-sized companies to collect feedback across web, email, in-app, and offline channels. It covers the full ... Read More about Zonka Feedback

Entry Level Pricing

  • Not Available
  • Starts from $50
  • Starts from $24 , Billed Yearly

Free Trial Availability

SpotScore

What's this? ↗

Not Available

9.1/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.8

(99)

4.4

(31)

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
Small BusinessMedium Business
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Software Demo

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How do SurveyLab, Customer.guru and Zonka Feedback Compare on Features?

Total Features

11 Features

16 Features

28 Features

Unique Features

No unique features

No unique features

No unique features

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Get Quote

Compare SurveyLab, Customer.guru and Zonka Feedback on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $50
        • $24 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Essential

          • Offline and Kiosk Survey : 1 Device Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • 1,000 Online Responses

          Show more +

        • Professional

          • Offline and Kiosk Survey : 4 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • Unlimited Online Responses

          Show more +

        • Growth

          • Offline and Kiosk Survey : 10 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • Unlimited Online Responses

          Show more +

        • Browse all pricing plans

        Pricing Page

        SurveyLab pricing
        Customer.guru pricing
        Zonka Feedback pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        SurveyLab vs Customer.guru User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        32

        6

        0

        0

        0

        10

        3

        0

        0

        0

        47

        1

        0

        0

        0

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users generally praise SurveyLab for its ease of use, flexible survey distribution, and strong customer support, though some note performance and navigation issues.

        What buyers like

        • Ease of use
        • Multi-channel response collection
        • Customer support responsiveness

        Common complaints

        • Slow loading times
        • Complex navigation

        Buyer sentiment

        Overall positive sentiment highlights ease of use, effective NPS tracking, and good customer support, tempered by some limitations in customization and outreach features.

        What buyers like

        • Ease of use
        • Effective NPS measurement
        • Customer support

        Common complaints

        • Limited customization
        • Basic outreach options

        Buyer sentiment

        Users generally praise Zonka Feedback for its ease of use, customization, and strong offline survey capabilities, though some desire more advanced analytics and export features.

        What buyers like

        • Ease of use
        • Customizable surveys
        • Offline survey tools

        Common complaints

        • Lack of advanced analytics
        • Limited feedback export options

        Pros and Cons

        • Intuitive and easy-to-use interface for quick survey creation

        • Multiple channels for gathering customer responses

        • Responsive and helpful customer support

        • Sluggish loading times reported by some users

        • Limited payment options for certain services like sampling

        • Easy and quick survey setup with a simple user interface

        • Effective measurement of customer engagement via NPS

        • Customizable surveys with company branding

        • Limited customization options and marketplace for apps/connectors

        • Feature set may feel overwhelming without sufficient support

        • Easy to use and clean interface suitable for enterprise products

        • Powerful survey-building features including templates and survey logic

        • Robust API and excellent offline survey tools

        • Lack of application intelligence behind surveys

        • Limitations in downloading all feedback comments in PDF format

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used SurveyLab, Customer.guru, or Zonka Feedback? Tell buyers what actually differs.

        List of Customers

        Customers

        No Customers information available.

        Cisco

        Cisco

        Samsung

        Samsung

        IBM

        IBM

        Leroy Merlin

        Leroy Merlin

        SAP

        SAP

        BCG

        BCG

        Media and Screenshots

        Screenshots

        No screenshots available.

        No screenshots available.

        Videos

        video-0

        1 Videos

        video-0

        3 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, SurveyLab or Customer.guru?
        SurveyLab edges out the other on user ratings (4.8 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do SurveyLab and Customer.guru offer a free trial?
        Yes, both SurveyLab and Customer.guru offer a free trial.
        What is the starting price of SurveyLab vs Customer.guru?
        SurveyLab starts at Contact for pricing. Customer.guru starts at $50 /Month.
        What are the top alternatives to SurveyLab?
        Top alternatives to SurveyLab include Zonka Feedback, Startquestion, Customer.guru, SatisMeter, YesInsights.
        What are the top alternatives to Customer.guru?
        Top alternatives to Customer.guru include Zonka Feedback, FeedbackLink, Promoter Ninja, GrowthScore, SoluCX.